KANSAS CITY, Mo., May 6, 2015 /PRNewswire/ -- Combining
Twitter's new Periscope video broadcasting service with a takeover
of 12 of the famed Times Square video billboards, Applebee's
Neighborhood Grill & Bar® is inviting guests across
the country to sample and celebrate its new menu at a May 13 Times Square street party that will
include several surprise, special-guest performances.
In addition live music, the "Taste The Change Fest" will feature
samples of the new Triple Hog Dare Ya – stacked high with pulled
pork, Black Forest ham, bacon, crispy onions and melted cheddar
cheese on a Ciabatta bun – along with other new sandwiches and
appetizers. A photo booth and pool hall game room will also be
featured.
"An over-the-top sampling party at the Crossroads of the World
is the perfect way to introduce and celebrate our new menu," said
Applebee's Senior Vice President of Culinary and Marketing
Darin Dugan. "We're proud of our new
food and we're inviting the world to give it a try."
One lucky Applebee's guest selected from restaurants across the
country will win a trip for two to the party by tweeting photos of
themselves enjoying one of Applebee's new menu items and using the
#WatchApplebees #ContestEntry hashtags.
The tagged tweets of those who can't make it to New York on May
13 will appear on a massive Times Square billboard during
the event between 11:00 a.m. and 4:00 p.m.
EDT. Applebee's will share live photographs from the event
and the digital displays from the Times Square billboards at
www.applebeestastethechangefest.com, where guests whose
images appear on the billboard will be able to share via Facebook
and Twitter with the headline, "Applebee's threw a party in Times
Square and I was there!"
Hosting the live Periscope video broadcast will be Vincenzo Landino, who with more than 37,000
video followers is among Twitter's leading live video
personalities. Landino will broadcast live from Times Square in
30-minute segments throughout the event.
On May 13, guests to any
Applebee's restaurant can Tweet a photo of themselves with a Pepsi™
product for the chance to win $100 in
Live Nation® Concert Cash good for select concert
tickets and artist merchandise.
The "Taste The Change Fest" celebrates the arrival later this
month in the nearly 2,000 Applebee's across the country of eight
new or improved sandwiches and appetizers. In addition to the
Triple Hog Dare Ya, the new menu includes the Brew Pub Philly steak
sandwich, the Maple Bacon Chicken Piadini and others.
The new items join All-In Burgers®, Bar Snacks and
Appetizers in a new lineup of classic bar-and-grill menu items
improved with higher-quality ingredients and premium preparation
techniques. In addition to the new menu items, All-In Burgers –
featuring toppings seared into fresh hamburger patties – became a
guest favorite in late 2014, and 11 new appetizers were introduced
earlier this year.
The Applebee's Brand
Applebee's is the world's largest
casual dining chain, with more than 2,000 locations in 49 states,
16 countries and one U.S. territory. Based in Kansas City, Missouri, Applebee's takes pride
in providing a welcoming, neighborhood environment where everyone
can enjoy the dining experience. Applebee's Neighborhood Grill
& Bar® restaurants are franchised or operated by
DineEquity Inc.'s (NYSE: DIN) wholly-owned subsidiary, Applebee's
International, Inc. and its affiliates.
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SOURCE Applebee's