LONDON -(Dow Jones)- Diageo PLC (DEO), a premium drinks business, said Wednesday it has launched and priced a $500 million, fixed rate long five year Dollar denominated bond under its U.S. Debt Issuance Programme. MAIN FACTS: -The issuer of the bond is Diageo Finance B.V., with payment of principal and interest fully guaranteed by Diageo. -Due on Jan. 15, 2015, the long five-year issue pays a coupon of 3.25%. -Citigroup Global Markets Inc., Deutsche Bank Securities Inc and Morgan Stanley & Co. Incorporated were joint book-running managers. -Proceeds from issuance will be used for general corporate purposes. -By London Bureau, Dow Jones Newswires; Contact Ian Walker; +44 (0)20 7842 9296; ian.walker@dowjones.com