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DuPont to Change Name of Decades-Old Seed Company

By Ian Berry E.I. DuPont de Nemours & Co. (DD) is changing the name of its seed-producing subsidiary to DuPont Pioneer from Pioneer Hi-Bred, retiring what has been one of the most-prominent names in agriculture for decades. The change is intended to more-closely align Pioneer, which produces seeds for major field crops such as corn and soybeans, with DuPont's Nutrition & Health business, which develops food ingredients, and its crop-protection business, Pioneer spokeswoman Jane Slusark said. The change will take effect July 1. "This signals DuPont's continued commitment to grow its presence in the food and agriculture sector," she said. DuPont completed its purchase of Pioneer Hi-Bred in 1999 but maintained the brand name, which dates back to 1926 as the Hi-Bred Corn Company. The company became Pioneer Hi-Bred in 1935. It is one of the world's largest producers of soybean and corn seeds. Ms. Slusark said there would be minor changes to Pioneer's logo to reflect the name change, but that field signs and product packaging wouldn't change. There are no structural changes to Pioneer, which is headquartered outside Des Moines, Iowa. DuPont is headquartered in Delaware. Jeff Windau, an analyst with Edward Jones in St. Louis, said the company clearly didn't want to lose the Pioneer brand name, but wanted to emphasize the association with DuPont. "I think they're building up the DuPont name in the [agriculture] space," he said. Write to Ian Berry at ian.berry@dowjones.com.

Stock News for Du Pont E I De Nem (DD)
DateTimeHeadline
01/27/201513:27:34DuPont Warns of Currency Headwinds -- 3rd Update
01/27/201513:12:29Procter & Gamble's Revenue Declines on Currency Hits -- Update
01/27/201513:07:58DuPont Warns of Currency Headwinds -- 2nd Update
01/27/201513:02:22DuPont Warns of Currency Headwinds -- Update
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01/26/201515:32:10Proxy Battle Puts Focus on DuPont Earnings
01/22/201519:45:10Icahn Stirs Activist Pot on Possible Takeovers
01/12/201519:20:44DuPont to Sell Theater Business After Trian Criticism -- Update
01/12/201519:16:06DuPont to Sell Theater Business Amid Criticism From Activists
01/09/201516:48:09U.S. Stocks Slide, Capping Rocky Week
01/09/201516:45:53Peltz Targets DuPont Spinoff's Governance
01/09/201516:45:41U.S. Stocks Fall Despite Stronger-Than-Expected Jobs Report
01/09/201516:41:13U.S. Stocks Extend Losses
01/09/201516:38:54U.S. Stocks Slide
01/09/201516:32:39U.S. Stock Futures Rise After Strong Jobs Report
01/08/201521:08:11Trian Seeks Four Seats on DuPont's Board--2nd update
01/08/201519:41:09Trian Seeks Four Seats on DuPont's Board--update
12/18/201418:07:21DuPont Names Planned Performance Chemicals Spinoff
12/04/201400:00:03Barington Wants Omnova to Break Up
12/03/201423:57:07Correction to Barington Wants Omnova to Break Up Story

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