ATLANTA, March 14, 2017 /PRNewswire/ -- In another
move to further elevate the in-flight customer experience, Delta
(NYSE: DAL) has partnered with globally renowned design company
Alessi to curate a modern, stylish and functional collection
of service products and tableware, which will appear in
flight beginning April 1.
Delta's serviceware enhancements are part of the airline's
multi-billion dollar investment in the customer experience that
includes a cabin modernization program featuring new seats,
seatback entertainment systems with free entertainment,
high-capacity overhead bins, access to Wi-Fi on nearly all flights,
complimentary meals in the Main Cabin on select flights, upgraded
free Main Cabin snacks, chef-curated meals in Delta One, a seasonal
wine program and more.
Delta has also made significant investments in the customer
experience on the ground, in addition to plans to add nearly 250
new aircraft to its fleet in coming years. These include new Delta
Sky Club locations in Denver,
Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis/St. Paul, airport enhancement
programs in Atlanta, Los Angeles, New
York and Salt Lake City,
and the testing and implementation of an enhanced boarding process
in Atlanta.
Delta will bring Alessi's one-of-a-kind pieces to its premium
cabins, including Delta One, First Class and, in late 2017, Delta
Premium Select. This marks the first time the design company, known
for innovative and unique designs, has appeared in flight with a
major airline with such a comprehensive program.
"The Alessi for Delta collection is part of our continued
investment in delivering a world class, global culinary experience
that will elevate our customer inflight dining experience to new
heights," said Allison Ausband,
Delta's Senior Vice President – In-Flight Service. "At Delta we
know that every aspect and detail of the travel experience matters,
and partnering with Alessi allows us to bring an uncompromising
level of elegance and service to the on-board experience."
The Alessi for Delta products include flatware, crystal
glassware, new bone china, stainless steel serving pieces, tabletop
accessories such as napkin rings and salt and pepper shakers and
trays. The collection is based on popular items created and
inspired by six of the 300 renowned designers for Alessi.
"With nearly a hundred years of experience crafting innovative
objects for serving food and drinks, Alessi was a natural choice
for Delta," said Alberto Alessi,
President of Alessi. "At Alessi we have worked with some of the
most exciting designers in our international network to create the
most innovative and advanced in-flight collection in the
contemporary design scene."
In November 2015, Delta announced
its partnership with Alessi to develop an extensive line of
serviceware for Delta's premium cabins. Since then, the new service
items have been ideated, designed and tested in flight, while Delta
actively solicited feedback from both customers and flight
attendants to ensure that every design aspect of the pieces had a
purpose. Delta also worked with its culinary partners to ensure the
new serviceware and the overall meal experience are designed in
parallel.
About the Delta, Alessi Partnership
The Alessi for
Delta Collection of 86 unique serviceware pieces marks the first
major airline collaboration for the design firm. It is based on
popular items created and inspired by six of the 300 renowned
designers for Alessi, including Ronan & Erwan Bouroullec,
Patricia Urquiola, Campana Brothers,
Stefano Giovannoni, Miriam Mirri and
Kristiina Lassus. Delta and Alessi
have collaborated closely since 2015 to develop one-of-a-kind
pieces for Delta One that bring the customer experience to new
heights. Alessi's Chief Commercial Officer Europe and North America
Matteo Alessi said of the Delta partnership: "I admire Delta's
decision to continue to redesign and elevate the on-board
experience and I'm proud that Alessi is part of this
enhancement.
About Delta
Delta Air Lines serves more than 180
million customers each year. In 2017, Delta was named to Fortune's
top 50 Most Admired Companies in addition to being named the most
admired airline for the sixth time in seven years. Additionally,
Delta has ranked No.1 in the Business Travel News Annual Airline
survey for an unprecedented six consecutive years. With an
industry-leading global network, Delta and the Delta Connection
carriers offer service to 323 destinations in 57 countries on six
continents. Headquartered in Atlanta, Delta employs more than 80,000
employees worldwide and operates a mainline fleet of more than 800
aircraft. The airline is a founding member of the SkyTeam global
alliance and participates in the industry's leading
transatlantic joint venture with Air France-KLM and Alitalia
as well as a joint venture with Virgin Atlantic. Including its
worldwide alliance partners, Delta offers customers more than
15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
About Alessi
With a vast product line that includes
everything from an iconic, whistling teakettle to a designer fly
swatter, the Alessi company, founded in 1921 by Giovanni Alessi, has long been at the forefront
of innovative and inspired product design. The company has created
a dynasty out of not only offering products geared towards the
mainstream – serving trays and everyday cutlery among them – but by
also creating some of the most celebrated cult objects of our time
that are featured in museums around the world, including the Museum
of Modern Art in New York City.
Alessi has been able to develop a policy of design excellence which
has made it one of the leading internationally renowned Italian
Design Factories. It has reconciled its typically industrial needs
with its tendency to consider itself as a 'research laboratory in
the field of the applied arts' while standing for innovative and
functional design for the way we live. For more information, please
visit www.alessi.com and follow us on Facebook|Instagram. Alessi
media inquiries should be directed to Emily
Levin at emily@bdeonline.biz or 212-353-1383.
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SOURCE Delta Air Lines