LOS ANGELES, Jan. 23, 2017 /PRNewswire/ -- Delta Air Lines
(NYSE: DAL) and its partner Aeromexico have been named the official
airline partners for the MLS expansion team, the Los Angeles
Football Club (LAFC). The partnership promises to deliver premier
fan experiences and community engagement at the new,
highly-anticipated 22,000-seat Banc of California stadium and will provide
transportation as the team travels to away matches in 2018 and
beyond. The partnership also includes category exclusivity,
community outreach, fan engagement, integrated interior and
exterior digital signage, as well as content.
"From day one, our two organizations have shared in a collective
vision for and commitment to Los
Angeles," said LAFC Club President Tom Penn. "We are proud to partner with an
industry leader, and look forward to elevating the LAFC experience
for both our fans and players with Delta and Aeromexico by our
side."
"Delta's story is one of dreaming big and having the drive and
determination to bring those dreams to life, including
building a better L.A.," said Ranjan
Goswami, Delta's Vice President – Sales, West. "Together
with Aeromexico, as a supporter of LAFC from the beginning, we
look forward to helping make this dream a reality and building LA's
next storied sports franchise as LAFC prepares for its inaugural
season in 2018."
Delta will serve not only as the team's official airline, but
also as a marquee founding-level original supporter and member of
the "Golden-Boot Club" partnership platform. The partnership
also includes sponsorship of pre-game player walkouts, both
interior and exterior rotational digital LED signage at the new
stadium, and airline transportation for LAFC both to and from away
matches.
"Delta Air Lines embodies all of the core attributes we look for
in a partner as both an industry leader and an iconic global brand,
while representing a common aspiration for Los Angeles," said Jamie Guin, SVP Corporate Partnerships,
LAFC.
The partnership with LAFC is an extension of Delta's Dream Up,
L.A. campaign that launched in 2016 and expands Delta's
partnerships in Los Angeles, which
include serving as the Official Airline of the Los Angeles Lakers,
Los Angeles Kings, STAPLES Center, UCLA
and the Rose Bowl. To launch the partnership, LAFC and Delta
created a video campaign that brings to life their collective
vision that can be viewed at LAFC.com/delta.
This announcement marks the first major development of what
promises to be an exciting 2017 for LAFC. Last year, the Club
reached several key milestones, including kicking off the year with
the official crest and Club color unveiling for fans and city
leaders; scoring a tremendous victory for the Club, its fans and
the people of Los Angeles by
securing unanimous approval from the Los Angeles City Council on
the stadium's Final Environmental Impact Report; embarking on a
historic groundbreaking ceremony with hundreds of Club supporters;
announcing its official stadium naming rights, Banc of California stadium; completion of demolition
of the Sports Arena and commencing construction with the first of
many foundational concrete pours; and proudly announcing a
multi-year partnership with United Soccer League's Orange County
Blues FC in order to further enhance professional player
development and create a pipeline for players who show promise to
join the LAFC team.
Delta and Aeromexico launched their first codeshare in
1994. In 2015, the airlines announced a historic agreement to
establish the largest trans-border alliance between Mexico and the
United States, benefitting customers of both airlines. When
the Joint Cooperation Agreement closes, Delta and
Aeromexico will be the largest provider of service between LAX
and Mexico. Customers will have
access to a combined route network of more than 1,000 weekly
flights between Mexico and the
U.S., including more than 100 weekly flights
between LAX and nine destinations in Mexico.
Since 2009, Delta has been the fastest-growing carrier at LAX,
more than doubling its number of seats and growing from 70 daily
departures to more than 175. In 2016, Delta announced a
$1.9 billion plan to modernize,
upgrade and connect Terminals 2 and 3 at LAX over the next seven
years, as well as to provide a secure connector to the north side
of the Tom Bradley International Terminal, enabling Delta to build
a premier space for its LAX operations alongside its airline
partners. In April, the airline will launch daily nonstop service
to Washington – Reagan Airport,
and Delta's partner Virgin Australia will begin service five days
per week to Melbourne. In
partnership with Virgin Atlantic, we will launch a third daily
roundtrip flight on a Boeing 787-9 between LAX and
London-Heathrow beginning this summer. Delta's nearly
4,000 L.A.-based employees are deeply integrated into the
community, supporting organizations near and dear to the hearts of
Angelenos, including AIDS Walk Los Angeles, Children's Hospital Los
Angeles, Covenant House California, Habitat for Humanity of
Greater Los Angeles, Junior
Achievement of Southern
California, KaBOOM!, L.A. Regional Food Bank, and The Motion
Picture and Television Fund, among many others.
ABOUT LOS ANGELES FOOTBALL
CLUB (LAFC)
The Los Angeles Football Club (LAFC) is the
newest MLS soccer club serving the greater Los Angeles area. Its ownership group is
comprised of local leaders and innovators of industry with
intellectual capital, financial prowess, operations expertise and
success in the fields of entertainment, sports, technology, and
media. The LAFC ownership group is dedicated to building a
world-class soccer club that represents the diversity of
Los Angeles and is committed to
delivering an unrivaled experience for fans. The home of the Club
will be the Banc of California Stadium, the first open-air stadium
built in Los Angeles since 1962
and boasts a 22,000-seat capacity. For more information about LAFC,
visit LAFC.com and LAFC.com/presskit.
ABOUT DELTA AIR LINES
Delta Air Lines serves nearly
180 million customers each year. In 2016, Delta was named to
Fortune's top 50 Most Admired Companies in addition to being named
the most admired airline for the fifth time in six years.
Additionally, Delta has ranked No.1 in the Business Travel News
Annual Airline survey for an unprecedented six consecutive years.
With an industry-leading global network, Delta and the Delta
Connection carriers offer service to 323 destinations in 57
countries on six continents. Headquartered in Atlanta, Delta employs more than 80,000
employees worldwide and operates a mainline fleet of more than 800
aircraft. The airline is a founding member of the SkyTeam global
alliance and participates in the industry's leading
transatlantic joint venture with Air France-KLM and Alitalia
as well as a joint venture with Virgin Atlantic. Including its
worldwide alliance partners, Delta offers customers more than
15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
ABOUT GRUPO AEROMEXICO
Grupo Aeromexico, S.A.B. de
C.V. is a holding company whose subsidiaries are engaged in
commercial aviation in Mexico and
the promotion of passenger loyalty programs. Aeromexico,
Mexico's global airline, operates
more than 600 daily flights and its main hub is in Terminal 2 at
the Mexico City International
Airport. Its destinations network features more than 80 cities on
three continents, including 45 destinations in Mexico, 18 in the
United States, 15 in Latin
America, four in Canada,
four in Europe and two in
Asia. The Group's fleet of about
140 aircraft is comprised of Boeing 787, 777 and 737 jet airliners
and next generation Embraer 145, 170 and 190 models. In 2012, the
airline announced the most significant investment strategy in
aviation history in Mexico, to
purchase 100 Boeing aircraft including 90 MAX B737 jet airliners
and 10 B787-9 Dreamliners. As a founding member of SkyTeam,
Aeromexico offers customers more than 1,000 destinations in 177
countries served by the 20 SkyTeam airline partners rewarding
passengers with benefits including access to 672 premium airport
lounges around the world. Aeromexico also offers travel on its
codeshare partner flights with Delta Air Lines, Alaska Airlines,
Avianca, Copa Airlines and Westjet with extensive connectivity in
countries like the United States,
Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com
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SOURCE Delta Air Lines