LOS ANGELES, April 14, 2016 /PRNewswire/ -- CVS Pharmacy
has launched CVS Pharmacy y más, a new shopping experience
in the Los Angeles market designed
to provide enhanced, personalized service to the local Hispanic
community. Nine stores in the greater Los
Angeles area will have the new format, which includes
completely bilingual signage and staff, the addition of more than
1,500 trusted Hispanic products, more competitive pricing on
hundreds of products, and new services unique to a national retail
pharmacy. The launch of CVS Pharmacy y más in Los Angeles follows the opening of 12
locations in Miami in June of
2015.
"Bringing CVS Pharmacy y más to Los Angeles was a natural next step as part of
our goal to better meet the unique needs of our local Hispanic
customers," said Hank Casillas, Area Vice President of CVS
Pharmacy. "CVS Pharmacy y más stores are designed to become
a one-stop shop for local Hispanic residents to conveniently
receive best-in-class pharmacy services, as well as customized
products and services, in an environment that feels like home."
Unique Features to CVS pharmacy y más include:
- Bilingual Customer Service: Fully bilingual associates
and signage throughout the store
- New Products:More than 1,500 NEW products throughout the
store, including many of the most popular Hispanic brands in
categories like groceries, over-the-counter medications, household
cleaners, snacks, appliances, cookware, cosmetics, baby, and hair
care. More than 300 of the new products introduced will be
manufactured in California
including El Alteño, Betel, Eternalux Candles, De La Cruz,
Don Francisco coffee, La Llave,
Bactimicina, Cabellina Shampoo, Doña Remedios teas and Tadin.
- New Fragrance Counter: A new fragrance department,
staffed with trained beauty associates, featuring a large
assortment of designer fragrances at everyday low prices.
- Enhanced Value: New Lower Prices on hundreds of products
throughout the store and more value-sized products. Competitive
pricing and more value-size packs on hundreds of products.
- Expanded Services: Bill payments, domestic and
international wireless recharge, money transfers, and lottery.
"With CVS Pharmacy y más, we did more than just add more
Hispanic products on our shelves. We took a strategic look to truly
understand what the Hispanic consumer wanted in a drugstore and how
we could fulfill some of their unmet needs," said Gabe Navarro, Chief of Hispanic Consumer Growth
at CVS Pharmacy. "We understand that our Hispanic customers are
looking for a more personalized shopping experience where they can
find their favorite brands at competitive prices, convenient
services, and a higher level of customer service in an envirorment
where they feel at home.
CVS Pharmacy y más will also continue to offer CVS
Pharmacy's unique clinical offerings and medication adherence
programs designed to improve health outcomes and reduce overall
health care costs, innovative online and mobile tools to help
patients manage their prescriptions whenever and wherever they
want, exclusive private label products that come with a 100% money
back guarantee, and the CVS Pharmacy ExtraCare Program, the
nation's largest rewards program that provides customers money
back, special savings and offers that are earned by shopping
in-store or online at CVS.com.
To celebrate the launch CVS pharmacy y más across the
greater Los Angeles area, a grand
opening event was held today at one of the stores located in 7101
Atlantic Avenue in Bell, CA.
To further underscore the company's commitment to increasing
access to health care in the community, the CVS Health Foundation
presented a $50,000 grant to St.
John's Well Child and Family Center to support underserved
pediatric asthma patients in South Los
Angeles, a majority of whom are Hispanic. This
contribution adds to the $2 million
that CVS Health and its Foundation have invested over the past five
years in support of non-profits across the greater Los Angeles area, including healthcare
non-profits that serve the Hispanic community. The grant was part
of the "Innovations in Community Health" program, a three-year,
$3 million partnership between the
CVS Health Foundation and the National Association of Community
Health Centers and will be devoted to help families manage the
child's asthma to ensure optimal health and reduce emergency room
visits.
CVS pharmacy y más stores will open through August and
include South El Monte,
Bell, Walnut Park, Santa Ana, Los
Angeles, South Gate,
Pico Rivera, Lynwood and Norwalk. For store address and other
information about CVS pharmacy y más,
visit www.cvs.com/ymas.
About CVS Pharmacy
CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), is
America's leading retail pharmacy with over 9,500 locations. It is
the first national pharmacy to end the sale of tobacco and the
first pharmacy in the nation to receive the Community Pharmacy
accreditation from URAC, the leading health care accreditation
organization that establishes quality standards for the health care
industry. CVS Pharmacy is reinventing pharmacy to help people on
their path to better health by providing the most accessible and
personalized expertise, both in its stores and online at CVS.com.
General information about CVS Pharmacy and CVS Health is available
at www.cvshealth.com.
Photo - http://photos.prnewswire.com/prnh/20160414/355629
Photo - http://photos.prnewswire.com/prnh/20160414/355630
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/cvs-pharmacy-y-mas-a-new-personalized-shopping-experience-for-the-hispanic-community-launches-in-the-los-angeles-market-300251890.html
SOURCE CVS Pharmacy