WOONSOCKET, R.I., Nov. 18, 2015 /PRNewswire/ -- CVS Health (NYSE:
CVS) today announced a suite of new digital tools aimed at
helping customers manage their health with more ease and
efficiency. According to research conducted by the CVS Health
Research Institute, pharmacy customers enrolled in digital and
online programs demonstrate better medication adherence and reduced
health care costs overall – illustrating the potential impact of
new the CVS Health digital tools.
"Our research shows that digital and online tools help make
adherence easier and more accessible for our customers across the
enterprise, and evidence suggests that better adherence improves
patient health outcomes while reducing health care costs," said
William H. Shrank, M.D., M.S.H.S, Senior Vice President and Chief
Scientific Officer for CVS Health.
Across the enterprise, CVS Health digital tools allow for easier
access to programs that help people start and stay on their
prescriptions while reducing health care costs for clients of
CVS/caremark, the pharmacy benefits manager of CVS Health.
Preliminary research from the CVS Health Research Institute shows
that those patients who enrolled online at CVS.com, Caremark.com or
CVSspecialty.com were more likely to fill their prescriptions and
adhere to their medications. Among CVS/caremark members with common
chronic conditions such as hypertension, 10 percent more members
improved their medication adherence to optimal levels after
enrolling online at Caremark.com compared to members who did not
enroll. In addition, CVS/caremark clients could save up to
$2.3 million in medical cost
avoidance annually per 100,000 registered users.
Newly introduced tools from CVS Health demonstrate its ongoing
commitment to integrating digital efforts across the company to
provide future-looking health care solutions for its customers.
These tools are the latest examples of CVS Health leveraging
digital initiatives across the enterprise to support the broader
company purpose of helping people on their path to better
health. The company's Digital Innovation Lab continues to
explore breakthroughs in mobile, personalization, multi-channel
commerce connected health and digital therapeutics. Since the
opening of the CVS Health Digital Innovation Lab in June, the team
has been focused on developing cutting-edge digital services and
personalized capabilities that empower people to manage their
health wherever they are.
A new suite of digital tools, developed specifically to address
issues facing CVS Health customers, include:
- Apple Watch App Integration: The CVS/pharmacy mobile app
is now Apple Watch compatible, to help notify customers when
prescriptions are ready, and make it easy to refill prescriptions
and check information at a glance. The app is also supported on
mobile phones and tablets – making it accessible wherever CVS
customers are.
- Scan Paper Script: According to CVS Health research, it
is estimated that a third of prescriptions are never filled. This
tool enables customers to quickly and conveniently start the
prescription fill process by capturing a photo of their written
prescription through the CVS/caremark mobile app.
- Insurance Card Scan: Customers can easily share new
insurance information with their pharmacist by taking a photo of
their insurance card, instantly updating data across our store
systems. This tool not only removes the hassle for customers, but
also frees up thousands of hours for our pharmacists, who can focus
on speaking with patients instead of entering insurance
information.
- MedRemind: This function, which is now deployed in the
CVS/pharmacy iPhone mobile app, helps customers stay on track with
their medication schedules by enabling them to customize reminders
to take their prescriptions at the right time and notifications to
caregivers when a dose is missed. It also includes text
reminders and the ability to receive reminders on the Apple watch.
This solution directly aims to combat forgetfulness, a common
reason for non-adherence.
- In-Store Pharmacy Messages: As the retailer with the
largest deployment of beacon technology, customers who have the
CVS/pharmacy app installed on their mobile phone and who opt in to
receive push notifications will be notified if their
prescription is ready for refill or pickup when they enter the
store. By providing customers with actionable reminders when and
where they are most effective, we are finding new ways to drive
adherence.
"Our digital innovation model is the synthesis of strategic
partnership and rapid experimentation, and this new suite of tools
– some of the first to emerge from our digital innovation lab –
shows how effective our approach can be," said Brian Tilzer, Senior Vice President and Chief
Digital Officer for CVS Health. "By addressing real problems,
including medication adherence, through digital tools that are
designed to make tasks easier and more convenient, we're supporting
our overall company strategy—to help people live healthier
lives."
About the CVS Health
CVS Health is a pharmacy innovation company helping people on
their path to better health. Through its more than 7,900 retail
drugstores, more than 1,000 walk-in medical clinics, a leading
pharmacy benefits manager with more than 70 million plan members, a
dedicated senior pharmacy care business serving more than one
million patients per year, and expanding specialty pharmacy
services, the Company enables people, businesses and communities to
manage health in more affordable, effective ways. This unique
integrated model increases access to quality care, delivers better
health outcomes and lowers overall health care costs. Find more
information about how CVS Health is shaping the future of health
at https://www.cvshealth.com.
Press Contact
Erin Pensa
CVS/pharmacy
T: 401.770.4786
E: Erin.Pensa@CVSHealth.com
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SOURCE CVS Health