Cablevision to Target ‘Cord Cutters’ with Product Offers for a New Generation of Consumers
April 23 2015 - 02:31PM
Business Wire
New Internet-Focused Offers Will Also
Include Access to Over-The-Air Broadcast TV via Digital Antennas at
No Cost
Cablevision Systems Corporation (NYSE:CVC) announced today the
launch of new Internet-focused Optimum product offers that provide
greater choice and flexibility for the ‘cord cutter’ and ‘cord
never’ generation of connectivity-minded consumers.
With market behavior evolving, Cablevision is expanding its
product offerings to meet customers where they are. ‘Cord cutters’
and ‘cord nevers,’ who prefer to access video through the Internet,
can now easily self-select the broadband products they want and
receive over-the-air broadcast TV through a digital antenna*. The
most price-sensitive consumers will have access to a new ‘Everyday
Low Price’ three-product package designed to fit within limited
budgets.
“As a connectivity company, Cablevision is reimagining its
relationship with its customers,” said Kristin Dolan, chief
operating officer, Cablevision. “Our new ‘cord cutter’ packages
take a modern approach to traditional triple-product bundles and
provide real alternatives that fit new consumer lifestyles.”
‘CORD CUTTER’ PACKAGE
‘EVERYDAY LOW PRICE’ PACKAGE
Optimum Online Ultra 50 and
above
Complimentary Digital Antenna
Over-the-air broadcast TV
PLUS unlimited WiFi at 1.1 million
Optimum hotspots
PRICE: Starting at $44.90 per month
for
Ultra 50 service (first year
pricing)**
Optimum Online Internet Basics
Speeds of up to 5 Mbps download
Freewheel
Cablevision’s all-WiFi voice service
Complimentary Digital Antenna
PLUS unlimited WiFi at 1.1 million
Optimum hotspots
PRICE: $34.90 per month (standard
pricing, not a promotional rate)***
Also
Available: Streaming video service HBO
NOW
The ‘cord cutter’ package provides access to high-speed
broadband that facilitates a high-quality over-the-top (OTT) video
experience, a digital antenna, as well as the option to add new
digital streaming service HBO NOW. Cablevision is the only cable
provider to offer HBO NOW to its Internet customers.
The Optimum ‘Everyday Low Price’ package, designed for highly
price-sensitive consumers, includes Internet Basics 5 Mbps service,
Freewheel phone, and a digital antenna. Launched earlier this year,
Freewheel is a WiFi-exclusive phone service that provides unlimited
data, talk and text, free from the high costs and data limits
associated with cellular.
As these new product offers are primarily targeted to ‘cord
cutters,’ they will not include Optimum TV video service. Instead,
the digital antenna that Cablevision will provide is the
state-of-the art Mohu Leaf® 50 (valued at $69.99) that will receive
available over-the-air broadcast channels.
All of the new packages include unlimited access to Optimum
WiFi, the nation’s most robust WiFi network with 1.1 million
hotspots in the tri-state area. All Cablevision customers have
access to 24/7 local customer support. Those interested in learning
more can call (866) 580-0484 or visit Optimum.com.
*Available in select areas.
**Plus $4.95 monthly modem lease fee and applicable taxes and
fees. $44.90 is promotional pricing for Optimum Online Ultra 50 for
first year of service. Access to HBO NOW requires an additional
monthly charge.
***Plus $4.95 monthly modem lease fee and applicable taxes and
fees. Access to Freewheel service requires the purchase of Motorola
Moto G Smartphone for a one-time fee of $99.95.
About Cablevision
Cablevision Systems Corporation (NYSE:CVC) is a leading media
and telecommunications company, serving millions of households and
businesses throughout the greater New York area. Providing quality
products that keep customers connected, Cablevision offers
Optimum-branded digital cable television, high-speed Internet and
voice services as well as Optimum WiFi, the nation's most robust
WiFi network. The company recently introduced Freewheel, a new
low-cost WiFi-exclusive phone service that provides unlimited data,
talk and text. Cablevision’s Lightpath subsidiary is a premier
provider of integrated business communications solutions for larger
companies. Through its local media and programming properties –
News 12 Networks and Newsday Media Group – Cablevision also
delivers news and information created specifically for the
communities it serves. Additional information about Cablevision is
available at www.cablevision.com.
Cablevision Media RelationsSarah Chaikin,
516-803-2352schaikin@cablevision.com
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