AXA App Wins Industry Marketing Award
March 21 2017 - 10:45AM
Business Wire
AXA, a leader in financial protection, created a new app for its
Retirement Cornerstone® variable annuity that today won the
Distributor-Marketing Innovation Award from the Insured Retirement
Institute (IRI). The award was presented to an AXA team that worked
collaboratively to create the app, guided by a commitment to clear
communication and visual storytelling.
The award, presented at the IRI Marketing Summit in Chicago, was
developed by IRI to honor IRI member company firms and individual
members who are helping to lead the retirement services industry in
new products and services.
“This app really simplifies the Retirement Cornerstone product
story in a way that’s very customer-friendly, and it highlights the
benefits that address what our customers are looking for in a
retirement investment,” said Tania Gee, lead director, AXA Annuity
Product Development. Since its launch, the app has shown high
levels of customer engagement with an average of more than eight
screens viewed per session.
“The most important component of the app is that it acknowledges
and addresses retirement challenges many customers face in taking
the small, manageable steps that are necessary in planning for a
dignified retirement,” said Ursula Carty, senior director,
Marketing Programs.
Carty and Gee were part of an AXA production team that combined
the talents of Digital, Product and Marketing in order to make the
app a reality. Inspiration for the app stemmed from AXA Advisors
Financial Professionals and Wholesalers, who asked for something
that would provide their customers with the clear and simplified
communication that would help them understand Retirement
Cornerstone either before or after meeting with a financial
professional.
“The design and navigation tell a seamless story of how
Retirement Cornerstone works that’s highly visual and easy to
understand,” said Alissa Peck, Digital, also a member of the
Retirement Cornerstone app production team.
The IRI is a leading financial services trade association
representing the retirement income industry. Retirement
Cornerstone, which debuted in 2009, is a tax-deferred variable
annuity that helps customers navigate the various stages of
retirement planning.
The free Apple iPad® is available for download from iTunes and
can also be accessed via a web app at www.axa.com/rcapp.
A variable annuity is a long-term financial product used for
retirement purposes. In its most basic terms, an annuity is a
contract between you and an insurance company to accumulate funds
and then to provide lifetime payments. There are fees and charges
associated with variable annuities, which include, but are not
limited to, mortality and expense risk charges, sales and
withdrawal charges, administrative fees, and additional charges for
optional benefits. Amounts in the annuity's variable investment
options are subject to fluctuation in value and market risk,
including loss of principal. Withdrawals will be subject to
ordinary income tax and, if made prior to age 59 1/2, may be
subject to an additional 10% federal income tax penalty. Annuities
are subject to certain limitations and restrictions. For costs and
complete details, contact a financial professional. Retirement
Cornerstone is issued AXA Equitable Life Insurance Company and is
co-distributed by AXA Advisors, LLC and AXA Distributors, LLC.
Please consider the charges, risks, expenses, and investment
objectives carefully before purchasing a variable annuity. For a
prospectus containing this and other information, please contact a
financial professional. Read it carefully before you invest or send
money.
About AXA
“AXA” is a brand name of AXA Equitable Financial Services,
LLC and its family of companies, including AXA Equitable Life
Insurance Company (NY, NY), MONY Life Insurance Company of America
(AZ stock company, administrative office: Jersey City, NJ), AXA
Advisors, LLC, and AXA Distributors, LLC. In business since 1859,
AXA Equitable Life Insurance Company is a leading financial
protection company and one of the nation’s premier providers
of life insurance and annuity products distributed to
individuals and business owners through its retail distribution
channel, AXA Advisors, LLC (member FINRA, SIPC) and to the
financial services market through its wholesale distribution
channel, AXA Distributors, LLC (member FINRA, SIPC).
AXA S.A. (also referred to as “AXA Group”) is a
Paris-headquartered holding company for a group of international
insurance and financial services companies, including AXA Equitable
Financial Services, LLC companies. AXA S.A. is a worldwide leader
in financial protection strategies and wealth management with 103
million clients in 64 countries. AXA S.A. has been ranked the No. 1
insurance brand in the world by Interbrand for eight consecutive
years as of Oct. 5, 2016.
The obligations of AXA Equitable Life Insurance Company and MONY
Life Insurance Company of America are backed solely by their
claims-paying ability. Find AXA on Facebook,
Twitter and LinkedIn. For more information,
visit www.axa.com.
GE-124313(3/17)
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version on businesswire.com: http://www.businesswire.com/news/home/20170321006097/en/
MediaAXAJohn Cline,
212-314-5142john.cline@axa.us.comorJennifer Recine,
212-314-2009jennifer.recine@axa.us.com
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