CALGARY, Nov. 22, 2015 /PRNewswire/ - Canadian Pacific
(CP) is once again teaming up with the CFL to deliver CP
Touchdowns for Heart during the 103rd Grey Cup
Playoffs. This year, the program is supporting the development of a
heart health screening protocol, specifically for women, at
St-Boniface Hospital's Institute of Cardiovascular Sciences in
Winnipeg.
For every home team touchdown made during rounds one and two of
the playoffs, CP contributed $5,000
to St-Boniface Hospital for a total of $70,000.
Through the generosity of Manitobans and matching funds by CP,
another $31,750 was raised for
cardiac research during the November
13 St-Boniface Hospital Radiothon of Hope and Healing.
CP Touchdowns for Heart will conclude at the
103rd Grey Cup on November
29 in Winnipeg, where every
touchdown scored by Ottawa REDBLACKS and Edmonton Eskimos will
generate $10,000 for women's heart
health at the St-Boniface Hospital, home to one of North America's premier cardiovascular
research teams.
"Our community investment program, CP Has Heart, aims to improve
heart health across North America,
particularly for those in communities where we operate," said
Mark Wallace, CP Vice President
Corporate Affairs. "The fact is, cardiovascular disease is the
leading cause of death worldwide and impacts more women than men.
The money raised throughout the CFL playoffs will help develop a
program to accurately identify women who have early stages of
cardiovascular disease long before they are aware they are at risk,
which in turn could save lives."
During last year's Grey Cup run, the CP Touchdowns for
Heart campaign raised $120,000 to
support the cardiac surgery team at BC's Royal Columbian Hospital
in a new blood management initiative, a one-of-a-kind program in
western Canada. This year's
fundraising for St-Boniface Hospital will support another first as
the hospital's cardiac researchers embark on the first cardiac
screening clinical trial for women in Manitoba.
"Heart disease is the number one killer of women. Most women are
unaware of their risk partly because women's symptoms are not the
same as those experienced by men," said Charles (Chuck) LaFlèche,
President and CEO of St-Boniface Hospital Foundation. "CP's support
for the heart health screening protocol will help St-Boniface
Hospital find new ways of identifying women at risk, before they
have a heart attack or stroke. CP will be making a significant
difference in women's heart health advances. Everyone at
St-Boniface Hospital will be cheering for a high scoring Grey Cup!
We are very thankful for the support."
Fans can also show their heart and join CP at the MacDon Fan
Experience and Family Zone located at the University of Winnipeg
Health & RecPlex from November
26-28, 10 a.m.-8 p.m.
Participate in the following family activities to help raise
funds for St-Boniface Hospital and win CFL prizes:
- CP Field Goals for Heart: Complete our football training
circuit and kick for a field goal. For each successful field goal,
CP will donate $10 to St-Boniface
Hospital.
- CP Hustle for Heart: Hustle your heart out with friends
and family in this fun interactive video game. CP will make a
donation on behalf of each participant.
- The Little General: Take a selfie with CP's miniature
train – a ¼ scale model of a General Electric AC4400
locomotive.
Visit the CP Heart House to learn more about heart
health. For a $20 donation, receive
your choice of a CP and Grey Cup branded toque or CP Has Heart kids
mittens. All proceeds go to St-Boniface Hospital in support of
women's heart health research.
Starting November 22 through to
the Grey Cup, you can also text HEART to "45678" to donate
$10 for women's heart health research
at St-Boniface Hospital.
Make sure to follow all the action on Twitter and Instagram
@CPhasHeart.
About Canadian Pacific
Canadian Pacific (TSX:CP)(NYSE:CP) is a transcontinental railway in
Canada and the United States with direct links to eight
major ports, including Vancouver
and Montreal, providing North
American customers a competitive rail service with access to key
markets in every corner of the globe. CP is growing with its
customers, offering a suite of freight transportation services,
logistics solutions and supply chain expertise. Visit cpr.ca to see
the rail advantages of Canadian Pacific.
About CP Has Heart
At CP, we know that a railroad may serve as the arteries of a
nation, but at its heart is community. That's why, through CP Has
Heart, we've already committed more than $6
million dollars to help improve the heart health of men,
women and children across North
America. And along the way, we're showing heart whenever we
can. Find out more on www.cpr.ca or @CPhasHeart.
About St-Boniface Hospital and Foundation
St-Boniface Hospital, established in 1871, was the first hospital
in western Canada and is a leader
in patient care excellence and innovative research. The St-Boniface
Hospital Foundation was founded in 1971 and is the primary
fundraising organization for St-Boniface Hospital. The Foundation
is dedicated to making possible the many innovations in health
research and patient care taking place at the Hospital.
SOURCE Canadian Pacific