Chipotle Releases Final Round of ‘Cultivating Thought’ Author Series Featuring Student Essay Contest Winners
April 18 2016 - 9:00AM
Business Wire
10 students from across the country will have essays featured
on Chipotle’s cups and bags
Chipotle Mexican Grill (NYSE: CMG) has announced the fourth and
final installment of its “Cultivating Thought” author series, which
will begin arriving in restaurants around the country today. The
final round of packaging will feature 10 essays written by the
winners of Chipotle’s 2015 “Cultivating Thought” student essay
contest.
The “Cultivating Thought” author series began in May 2014 in
partnership with New York Times best-selling author Jonathan Safran
Foer (“Extremely Loud and Incredibly Close,” “Eating Animals,”
“Everything Is Illuminated”), as a way to feature original essays
written by influential thinkers, authors, actors and comedians on
its restaurant packaging. The program has featured 30 famed
contributors, including Judd Apatow, Michael Lewis, Paulo Coelho,
Amy Tan, Lois Lowry, Stephen Dubner, Laura Hillenbrand, Sue Monk
Kidd, and many others who have created stories for Chipotle’s
packaging that are meant to entertain and challenge customers.
“Packaging in fast food restaurants is typically sold to
advertisers, or used to promote new limited-time menu items, but we
have never used our packaging that way,” said Mark Crumpacker,
chief creative and development officer at Chipotle. “Instead, we
have used it to entertain our customers using wit, humor and
design. Our ‘Cultivating Thought’ author series has allowed
customers to connect with a great selection of entertaining and
thought-provoking authors they may not otherwise have
encountered.”
The 10 students featured on Chipotle’s final round of
“Cultivating Thought” packaging were the grand prizewinners of
Chipotle’s “Cultivating Thought” essay contest. The contest, which
was judged by Foer, invited middle and high school students to
submit a 1,700-character essay about a time when food created a
lasting memory. Among the thousands of essays submitted, the 10
grand prizewinners were chosen based on their originality,
creativity, quality of composition and use of theme. In addition to
having their essays featured on Chipotle’s packaging, the 10
winners received $20,000 each to support their continuing
education.
The winners are:
- Abigail Alford, 17, Spring Hill,
Tennessee
- Alec Smith, 18, Tucson, Arizona
- Anam Adil, 14, Westmont, Illinois
- August Hagemann, 17, Fort Wayne,
Indiana
- David Rhoads, 18, Magnolia, Texas
- Fue Xiong, 17, St. Paul, Minnesota
- Marianne Hughes, 17, Elizabeth,
Colorado
- Marilyn Juarez, 17, Los Angeles
- Sophia Torres, 16, Marco Island,
Florida
- Tori Brown, 15, Fairfax,
California
The “Cultivating Thought” packaging is available in many
Chipotle restaurants starting today and will be arriving in all
restaurants in the coming weeks. For more information about
“Cultivating Thought,” please visit
chipotle.com/cultivatingthought.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls (a burrito without the tortilla)
and salads made from fresh, high-quality raw ingredients, prepared
using classic cooking methods and served in a distinctive
atmosphere. Through our vision of Food With Integrity, Chipotle is
seeking better food from using ingredients that are not only fresh,
but that — where possible — are sustainably grown and raised
responsibly with respect for the animals, the land and the farmers
who produce the food. In order to achieve this vision, we focus on
building a special people culture that is centered on creating
teams of top performers empowered to achieve high standards. This
people culture not only leads to a better dining experience for our
customers, it also allows us to develop future leaders from within.
Chipotle opened with a single restaurant in 1993 and operates more
than 2,000 restaurants, including Chipotle restaurants outside the
US and ShopHouse Southeast Asian Kitchen restaurants, and
is an investor in an entity that owns and operates Pizzeria Locale
restaurants. For more information, visit Chipotle.com.
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Chipotle Mexican GrillChris Arnold,
303-222-5912carnold@chipotle.com
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