ADVFN - Advanced Financial Network.
HOME» NYSE » C » CMG Stock Price » CMG Stock News

Chipotle Mex Grill Share News

 Chipotle Mexican Grill Stock Price
CMG Stock Price
 Chipotle Mexican Grill Stock Chart
CMG Stock Chart
 Chipotle Mexican Grill Stock News
CMG Stock News
 Chipotle Mexican Grill Company Information
CMG Company Information
 Chipotle Mexican Grill Stock Trades
CMG Stock Trades

Fast Food Chains Race To Grab Breakfast Business

By Annie Gasparro Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- Fast food chains are placing a bigger focus on breakfast, now that more consumers are going back to work, and growing trends, like specialty coffee drinks, are luring them to eat out more in the mornings. Chains like Yum Brands Inc.'s (YUM) Taco Bell and Wendy's Co. (WEN) are expanding tests of new breakfast menus, in hopes of capturing some of the growing market. Restaurants already control a large portion of the lunch and dinner business, but only 10% of breakfast meals are provided by any type of restaurant, according to Bain & Co. "There's always some hot day part," said Aaron Cheris, consumer products analyst at Bain. "Five to 10 years ago, it was late-night business, and now it's breakfast." McDonald's Corp. (MCD) all but cornered the breakfast market back in the 1970s with the launch of its iconic Egg McMuffin. And with the launch of its McCafes around 2007, it spurred the breakfast business once again. Over the past five years, breakfast has accounted for more than 60% of traffic growth for all types of restaurants, Bain notes. And still, breakfast sales of roughly $37 billion are just a drop in the bucket of nearly $400 billion in total restaurant sales annually. In December, Yum said Taco Bell's breakfast would be in 800 restaurants in the Western region by early this year. A Taco Bell spokesman said that as of next week, its new breakfast menu will be expanded to 10 Western states, such as California, Arizona and Colorado. The so-advertised "First Meal" plays on Taco Bell's value, with burritos ranging from 99 cents to $2.79, a spokesman said. Fast-food chains can try to win business by playing up their value, convenience, premium beverages or healthy and fresh options. "The key is to remember the things that made your customers come to you for other meals, and play that up for breakfast too," Cheris said. Wendy's and Taco Bell are also riding on the improving labor market this year, as unemployment data released Thursday show a continued trend toward fewer new applications for unemployment benefits. In December, the unemployment rate measured 8.5%, the lowest level since February 2009, but still well above historic norms. As the core fast-food consumer begins leaving the house early for work in the morning, they are more likely to swing by the drive-through on the way. Taco Bell has been testing various breakfast menus at locations near its California headquarters for at least five years. The menu it has come up with boasts several obvious breakfast burritos similar to those of other fast-food chains, and also has twists like a sausage-and-egg wrap. It has also partnered with major brands like Johnsonville, Cinnabon and Seattle's Best Coffee for the new items. Wendy's said last year that its revamped breakfast adds up to $150,000 in additional sales per store. It expected to have its new breakfast menu in about 1,000 stores by the end of the year. A spokesman said the company will give the latest "highlights" on breakfast progress at its investor day on Jan. 30. Wendy's is going after the fresh and premium market, with items such as the artisan egg sandwich, honey butter chicken biscuit and mornin' melt panini giving it a more upscale feel than a typical quick-serve chain. Coupled with baked goods like muffins, the food looks more like that of Starbucks Corp. (SBUX) or Panera Bread Co. (PNRA) than a typical fast-food breakfast. Wendy's is drawing upon its heritage of having non-traditional fast-food items, like its baked potatoes and chili, and its new push to be more like the fast-casual chains with "natural cut" fries and bigger burger patties. However, it has to be careful not to alienate its more typical fast-food-loving customer segment, said Patrick O'Reilly, president and chief operating officer of Applied Predictive Technologies, a business analytics software company. "You also risk diluting your message to consumers and complicating your processes for employees when you add a whole new menu," O'Reilly said, which is likely why Chipotle Mexican Grill Inc. (CMG), despite its rapid success at lunch and dinner, hasn't attempted to add breakfast to its offerings. However, for some chains, like Subway restaurants, "You have this asset sitting there, and employees are already there preparing for lunch, so it makes sense to open a few hours earlier," O'Reilly said. Subway began rolling out its breakfast sandwiches a couple of years ago. -By Annie Gasparro, Dow Jones Newswires; 212-416-2244; annie.gasparro@dowjones.com

Stock News for Chipotle Mex Grill (CMG)
DateTimeHeadline
07/24/201519:32:34Statement of Changes in Beneficial Ownership (4)
07/24/201517:50:11Statement of Changes in Beneficial Ownership (4)
07/22/201517:58:04Statement of Changes in Beneficial Ownership (4)
07/22/201517:35:49Statement of Changes in Beneficial Ownership (4)
07/22/201517:34:16Statement of Changes in Beneficial Ownership (4)
07/22/201506:06:51Quarterly Report (10-q)
07/21/201517:20:07Chipotle Sales Rise 14%, But Are Disappointing
07/21/201516:25:35Current Report Filing (8-k)
07/21/201516:01:00Chipotle Mexican Grill, Inc. Announces Second Quarter 2015 Results
07/16/201516:47:05Statement of Changes in Beneficial Ownership (4)
07/15/201510:00:00Chipotle Continues Effort to Educate Consumers on What’s in T...
07/14/201516:37:43Statement of Changes in Beneficial Ownership (4)
07/14/201516:34:25Statement of Changes in Beneficial Ownership (4)
07/13/201519:05:02Could Chipotle Mexican Grill, Inc. Stock Fall Another 20%?
07/12/201511:02:09The 2 (Different) Ways Investors Should Look at Chipotle Mexican...
07/11/201509:00:03Can You Guess Which Fast-Food Chain Is America's Favorite? (Hint:...
07/06/201514:50:04Starbucks Raises Prices by About 1%
07/02/201509:25:057 Top Stocks to Buy In July
06/30/201519:22:03Better Restaurant Stock Buy: Chipotle Mexican Grill Inc. or Buffalo...
06/26/201517:03:023 Growth Stocks Peter Lynch Would Buy: Amazon, Chipotle, and...

Chipotle Mex Grill and other New York Stock Exchange stock quotes are delayed by at least 20 minutes.
All other stock price data is delayed by at least 15 minutes unless otherwise stated.
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2007 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations

ADVFNADVFN ItalyADVFN GermanyADVFN FranceADVFN BrazilADVFN JapanADVFN UKADVFN US noad