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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
11/20/201506:01:40Automatic Shelf Registration Statement of Securities of Well-known...
11/17/201516:23:09Current Report Filing (8-k)
11/10/201516:48:26Statement of Changes in Beneficial Ownership (4)
11/10/201515:33:00Comerica Directors Declare Dividend
11/03/201516:26:25Current Report Filing (8-k)
10/29/201508:43:00Comerica to Participate in the BancAnalysts Association of Boston...
10/29/201503:20:597 Best Stocks For Value Investors This Week
10/28/201514:00:00Comerica Bank's California Index Declines on Trade
10/28/201512:00:00Comerica Bank's Texas Index Eases
10/28/201510:00:00Comerica Bank's Michigan Index Shows Fifth Month of Growth
10/20/201512:10:00Finra Sanctions Securities Firms for Withholding UIT Discounts
10/16/201508:33:52Energy-related losses sting just a bit at Comerica
10/16/201508:30:00Comerica Reports Profit Decline but Tops Expectations
10/16/201507:55:00Comerica (CMA) Q3 2015 Results - Earnings Call Webcast
10/16/201506:43:02Comerica beats by $0.04, misses on revenue
10/16/201506:40:00Comerica Reports Third Quarter 2015 Net Income Of $136 Million...
10/07/201516:15:48Statement of Changes in Beneficial Ownership (4)
10/07/201516:13:34Statement of Changes in Beneficial Ownership (4)
10/07/201516:12:14Statement of Changes in Beneficial Ownership (4)
10/07/201516:10:23Statement of Changes in Beneficial Ownership (4)

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