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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

Stock News for Comerica (CMA)
DateTimeHeadline
05/20/201512:15:10What Is the S&P 500 Index?
05/12/201516:59:27Securities Registration: Employee Benefit Plan (s-8)
05/12/201516:50:12Statement of Changes in Beneficial Ownership (4)
05/11/201518:39:456 Best Bank Stocks by Book Value
05/11/201517:53:066 Best Bank Stocks by Book Value
04/30/201515:01:00Comerica Bank, Glendale Educators and Elected Officials Honor...
04/29/201516:57:02Quarterly Report (10-q)
04/29/201516:30:00Comerica Bank's Texas Index Continues to Sag with Oil Prices
04/29/201515:00:00Comerica Bank's Michigan Index Slips on Weather
04/29/201513:30:00Comerica Bank's California Index Flat in February
04/29/201509:02:20Current Report Filing (8-k)
04/29/201509:00:00Curtis C. Farmer Named Comerica's President
04/28/201514:23:00Comerica Directors Increase Quarterly Dividend 5 Percent to 21...
04/28/201513:03:00Community Partners Honor over 150 Glendale Elementary School...
04/28/201512:03:00Comerica Announces Annual Meeting Results
04/28/201508:05:53Current Report Filing (8-k)
04/20/201513:31:19Comerica Price Target Cut to $52.00 by Analysts at JPMorgan Chase...
04/20/201513:10:29Comerica Given New $50.00 Price Target at RBC Capital (CMA)
04/20/201505:24:20FBR & Co. Raises Comerica Price Target to $48.00 (CMA)
04/17/201506:49:13Current Report Filing (8-k)

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