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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; [email protected]

Stock News for Comerica (CMA)
DateTimeHeadline
01/17/201708:01:00Comerica Says Interest Rates, Oil Prices Boost Results
01/17/201706:40:00Comerica Reports Fourth Quarter 2016 Earnings
01/17/201706:33:33Current Report Filing (8-k)
01/12/201709:37:00Peter A. Sorrentino Named Chief Investment Officer, Comerica...
01/11/201703:03:00Some Analysts Warn on Bank Stocks After Rally -- WSJ
01/10/201716:20:30Statement of Changes in Beneficial Ownership (4)
01/10/201716:18:15Statement of Changes in Beneficial Ownership (4)
01/10/201716:16:03Statement of Changes in Beneficial Ownership (4)
01/05/201716:17:51Statement of Changes in Beneficial Ownership (4)
01/04/201716:02:00Comerica Bank's Texas Index Improves for Second Consecutive Month
01/04/201715:03:00Comerica Bank's Michigan Index Ticks Up
01/04/201714:05:00Comerica Bank's California Index Gains
12/14/201617:17:00Comerica Bank Raises Prime Rate
12/05/201616:19:21Current Report Filing (8-k)
11/30/201618:02:15Statement of Changes in Beneficial Ownership (4)
11/30/201616:45:00Comerica Bank's California Index Boosted by Tech Sector
11/30/201616:27:03Statement of Changes in Beneficial Ownership (4)
11/30/201616:15:00Comerica Bank's Texas Index Sees Modest Improvement
11/30/201615:45:00Comerica Bank's Michigan Index Eases Again
11/30/201614:17:00Comerica Announces Conference Call To Review Fourth Quarter 2016...

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