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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
04/17/201506:49:13Current Report Filing (8-k)
04/17/201506:40:00Comerica Reports First Quarter 2015 Net Income Of $134 Million...
04/17/201506:13:08Comerica PT Lowered to $55.00 (CMA)
04/13/201519:26:02Statement of Changes in Beneficial Ownership (4)
04/13/201519:24:35Statement of Changes in Beneficial Ownership (4)
04/13/201519:22:55Statement of Changes in Beneficial Ownership (4)
04/13/201519:14:21Statement of Changes in Beneficial Ownership (4)
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04/03/201516:30:26Statement of Changes in Beneficial Ownership (4)
04/03/201516:08:43Statement of Changes in Beneficial Ownership (4)
04/03/201516:06:31Statement of Changes in Beneficial Ownership (4)
04/03/201515:58:45Statement of Changes in Beneficial Ownership (4)
04/02/201509:00:00Comerica Bank's Michigan Index Shows Third Consecutive Increase
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03/17/201508:16:37Additional Proxy Soliciting Materials (definitive) (defa14a)
03/17/201508:12:24Proxy Statement (definitive) (def 14a)
03/13/201503:46:302015 Bank Capital Return Plans In A Nutshell

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