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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; [email protected]

Stock News for Comerica (CMA)
02/15/201706:02:21Annual Report (10-k)
02/14/201711:16:25Amended Statement of Ownership (sc 13g/a)
02/14/201710:55:29Statement of Ownership (sc 13g)
02/13/201716:06:04Statement of Changes in Beneficial Ownership (4)
02/10/201709:54:04Amended Statement of Ownership (sc 13g/a)
02/09/201716:10:29Statement of Ownership (sc 13g)
02/02/201716:23:12Statement of Changes in Beneficial Ownership (4)
02/02/201716:20:34Statement of Changes in Beneficial Ownership (4)
02/02/201716:18:46Statement of Changes in Beneficial Ownership (4)
02/02/201716:17:25Statement of Changes in Beneficial Ownership (4)
02/01/201716:23:41Statement of Changes in Beneficial Ownership (4)
02/01/201716:21:32Statement of Changes in Beneficial Ownership (4)
01/31/201716:30:00Comerica Bank's California Index Improves
01/31/201716:15:52Statement of Changes in Beneficial Ownership (4)
01/31/201716:02:00Comerica Bank's Michigan Index Continues Gains
01/31/201715:30:00Comerica Bank's Texas Index Sees Another Month of Gains
01/30/201716:24:14Current Report Filing (8-k)
01/26/201718:07:53Statement of Changes in Beneficial Ownership (4)
01/26/201717:58:53Statement of Changes in Beneficial Ownership (4)
01/26/201717:57:31Statement of Changes in Beneficial Ownership (4)

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