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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
07/23/201516:24:59Current Report Filing (8-k)
07/23/201516:15:00Comerica Reports 2015 Mid-Year Company-Run Stress Test Results
07/21/201508:20:07Regions Financial Profit Slips
07/17/201513:35:14Correction to Comerica's Profit Slips Article
07/17/201508:20:38Comerica Profit Slips on Higher Expenses
07/17/201506:50:26Current Report Filing (8-k)
07/17/201506:40:00Comerica Reports Second Quarter 2015 Net Income Of $135 Million...
07/16/201518:13:37Fifth Third Bancorp Hires Comerica Executive as COO
07/15/201508:00:00The Dallas Entrepreneur Center and Comerica Bank Announce Second...
07/14/201506:01:25Current Report Filing (8-k)
07/13/201518:09:00J. Patrick Faubion Named Executive Vice President of Comerica's...
07/08/201517:53:50Statement of Changes in Beneficial Ownership (4)
07/08/201517:51:51Statement of Changes in Beneficial Ownership (4)
07/08/201517:50:17Statement of Changes in Beneficial Ownership (4)
07/08/201517:44:19Statement of Changes in Beneficial Ownership (4)
07/02/201514:00:00Comerica Bank's Texas Index Still Slipping on Oil
07/02/201512:00:00Comerica Bank's California Index Springs Back
07/02/201510:00:00Comerica Bank's Michigan Index Thaws for Spring
06/30/201515:30:46Disney Taps Treasurer as New Financial Chief
06/25/201516:39:05Annual Report of Employee Stock Plans (11-k)

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