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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

Stock News for Comerica (CMA)
DateTimeHeadline
02/12/201609:08:27Statement of Ownership (sc 13g)
02/11/201612:43:15Amended Statement of Ownership (sc 13g/a)
02/10/201610:18:58Amended Statement of Ownership (sc 13g/a)
02/08/201616:46:33Current Report Filing (8-k)
02/02/201614:46:00Comerica to Participate in the Credit Suisse Financial Services...
02/01/201614:00:00Hudson Executive, Other Investors Call for CIT Group to Break...
01/29/201614:49:01Schedule 13g<br /> (sc 13g/a)
01/28/201617:54:41Statement of Changes in Beneficial Ownership (4)
01/28/201617:53:08Statement of Changes in Beneficial Ownership (4)
01/28/201617:52:03Statement of Changes in Beneficial Ownership (4)
01/28/201617:51:10Statement of Changes in Beneficial Ownership (4)
01/28/201617:49:58Statement of Changes in Beneficial Ownership (4)
01/28/201617:48:40Statement of Changes in Beneficial Ownership (4)
01/28/201617:47:18Statement of Changes in Beneficial Ownership (4)
01/28/201617:46:00Statement of Changes in Beneficial Ownership (4)
01/28/201617:44:45Statement of Changes in Beneficial Ownership (4)
01/28/201617:43:00Statement of Changes in Beneficial Ownership (4)
01/28/201617:41:08Statement of Changes in Beneficial Ownership (4)
01/28/201617:39:34Statement of Changes in Beneficial Ownership (4)
01/28/201617:37:49Statement of Changes in Beneficial Ownership (4)

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