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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
06/23/201617:16:10Annual Report of Employee Stock Plans (11-k)
06/23/201617:10:57Current Report Filing (8-k)
06/23/201617:07:00Comerica Reports 2016 Company-Run Stress Test Results
06/21/201607:55:00Financial Sector Equities Under Review - ICICI Bank, SunTrust...
06/17/201612:00:00Comerica Wins Corporate Social Responsibility Leadership Award...
06/16/201611:00:00Linda D. Forte Announces Plans to Retire in August 2016, Following...
06/14/201616:02:00J. Patrick Faubion Announces Plans to Retire in January 2017
06/07/201616:31:34Amended Statement of Changes in Beneficial Ownership (4/a)
06/07/201616:29:25Amended Statement of Changes in Beneficial Ownership (4/a)
06/07/201616:26:49Amended Statement of Changes in Beneficial Ownership (4/a)
06/07/201610:30:00Sangy Vatsa named Chief Technology Officer (CTO) for Comerica
06/01/201616:30:00Comerica Bank and Riviera Beach Educators Honor 77 Graduates...
06/01/201616:01:00Comerica Bank's California Index Up Slightly
06/01/201615:45:00Comerica Bank's Michigan Index Flattens as Auto Production Stabilizes
06/01/201615:20:00Comerica Bank's Texas Index Shows Slower Rate of Decline
05/31/201616:45:00Comerica Quarterly Earnings And Conference Call July 19
05/31/201609:20:14Current Report Filing (8-k)
05/26/201616:07:46Initial Statement of Beneficial Ownership (3)
05/24/201616:19:00Comerica to Present at Deutsche Bank 2016 Global Financial Services...
05/17/201609:03:00Comerica Bank Partners With Two Of The Leading Startup Organizations...

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