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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
07/28/201616:43:23Statement of Changes in Beneficial Ownership (4)
07/28/201616:41:41Statement of Changes in Beneficial Ownership (4)
07/28/201616:40:23Statement of Changes in Beneficial Ownership (4)
07/28/201616:39:05Statement of Changes in Beneficial Ownership (4)
07/28/201616:37:48Statement of Changes in Beneficial Ownership (4)
07/28/201616:36:33Statement of Changes in Beneficial Ownership (4)
07/28/201616:34:44Statement of Changes in Beneficial Ownership (4)
07/28/201616:32:31Statement of Changes in Beneficial Ownership (4)
07/28/201616:31:43Amended Current Report Filing (8-k/a)
07/28/201616:30:51Statement of Changes in Beneficial Ownership (4)
07/27/201616:20:45Current Report Filing (8-k)
07/27/201615:03:00Comerica Bank's Texas Index Ticks Down
07/27/201614:02:00Monica L. Martinez Named Senior Vice President, External Affairs...
07/27/201612:01:00Comerica Bank's Michigan Index Dipped as Auto Production Eased
07/27/201611:02:00Comerica Bank's California Index Improves
07/26/201611:47:00Comerica Declares Dividend Increase of 4.5 Percent
07/19/201614:24:00Comerica to Cut Workforce, Close Locations -- Update
07/19/201608:50:00Comerica to Cut Workforce, Close Locations
07/19/201606:47:04Current Report Filing (8-k)
07/19/201606:40:00Comerica Reports Second Quarter 2016 Financial Results

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