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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
10/02/201514:00:00Comerica Bank's California Index Sees First Decline Since March
10/02/201512:00:00Comerica Bank's Michigan Index Still Strong on Autos
10/02/201510:00:00Comerica Bank's Texas Index Continues to See Lighter Declines
09/23/201508:19:00Comerica's Robert A. Dye Wins Prestigious Lawrence R. Klein Award
09/17/201515:30:49Statement of Changes in Beneficial Ownership (4)
09/14/201517:10:34Current Report Filing (8-k)
09/11/201516:28:51Initial Statement of Beneficial Ownership (3)
09/09/201516:42:37Initial Statement of Beneficial Ownership (3)
09/08/201511:08:00Comerica to Participate in the Barclays Global Financial Services...
09/04/201518:43:00Two Fort Worth Nonprofits Awarded $22K in Grants to Support Housing...
09/02/201510:03:00Peter L. Sefzik Named Comerica's Texas Market President
09/01/201509:10:00Comerica Quarterly Earnings And Conference Call October 16
08/31/201516:07:21Current Report Filing (8-k)
08/31/201512:00:00John D. Buchanan Named Comerica's Executive Vice President, Legal...
08/26/201514:00:00Comerica Bank's Texas Index Sees Smallest Decline of 2015
08/26/201512:00:00Comerica Bank's California Index Sees Third Consecutive Gain
08/26/201510:00:00Comerica Bank's Michigan Index Continues Strong Gains for Third...
08/11/201513:18:00Comerica Bank and RocketSpace Present: The 2015 Wearable FinTech...
07/30/201517:23:28Statement of Changes in Beneficial Ownership (4)
07/30/201517:22:37Statement of Changes in Beneficial Ownership (4)

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