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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
07/02/201514:00:00Comerica Bank's Texas Index Still Slipping on Oil
07/02/201512:00:00Comerica Bank's California Index Springs Back
07/02/201510:00:00Comerica Bank's Michigan Index Thaws for Spring
06/30/201515:30:46Disney Taps Treasurer as New Financial Chief
06/25/201516:39:05Annual Report of Employee Stock Plans (11-k)
06/09/201516:30:00Comerica Quarterly Earnings And Conference Call July 17
06/08/201517:54:14Amended Statement of Changes in Beneficial Ownership (4/a)
06/05/201516:33:47Current Report Filing (8-k)
06/02/201509:15:00Comerica to Present at the Morgan Stanley Financials Conference
05/27/201514:00:00Comerica Bank's Texas Index Continues Decline on Oil
05/27/201512:00:00Comerica Bank's Michigan Index Sees Second Consecutive Decline
05/27/201510:00:00Comerica Bank's California Index Eases for First Time in a Year
05/20/201512:15:10What Is the S&P 500 Index?
05/12/201516:59:27Securities Registration: Employee Benefit Plan (s-8)
05/12/201516:50:12Statement of Changes in Beneficial Ownership (4)
05/11/201518:39:456 Best Bank Stocks by Book Value
05/11/201517:53:066 Best Bank Stocks by Book Value
04/30/201515:01:00Comerica Bank, Glendale Educators and Elected Officials Honor...
04/29/201516:57:02Quarterly Report (10-q)
04/29/201516:30:00Comerica Bank's Texas Index Continues to Sag with Oil Prices

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