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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

Stock News for Comerica (CMA)
DateTimeHeadline
12/05/201616:19:21Current Report Filing (8-k)
11/30/201618:02:15Statement of Changes in Beneficial Ownership (4)
11/30/201616:45:00Comerica Bank's California Index Boosted by Tech Sector
11/30/201616:27:03Statement of Changes in Beneficial Ownership (4)
11/30/201616:15:00Comerica Bank's Texas Index Sees Modest Improvement
11/30/201615:45:00Comerica Bank's Michigan Index Eases Again
11/30/201614:17:00Comerica Announces Conference Call To Review Fourth Quarter 2016...
11/29/201615:42:00Comerica to Present at the Goldman Sachs U.S. Financial Services...
11/28/201616:30:47Statement of Changes in Beneficial Ownership (4)
11/28/201616:27:20Statement of Changes in Beneficial Ownership (4)
11/25/201616:08:27Statement of Changes in Beneficial Ownership (4)
11/25/201615:57:11Statement of Changes in Beneficial Ownership (4)
11/25/201615:53:13Statement of Changes in Beneficial Ownership (4)
11/22/201616:31:32Statement of Changes in Beneficial Ownership (4)
11/22/201616:27:38Statement of Changes in Beneficial Ownership (4)
11/22/201616:23:47Statement of Changes in Beneficial Ownership (4)
11/22/201616:20:41Statement of Changes in Beneficial Ownership (4)
11/21/201617:38:34Statement of Changes in Beneficial Ownership (4)
11/18/201618:00:27Statement of Changes in Beneficial Ownership (4)
11/18/201617:47:14Statement of Changes in Beneficial Ownership (4)

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