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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

Stock News for Comerica (CMA)
DateTimeHeadline
08/26/201514:00:00Comerica Bank's Texas Index Sees Smallest Decline of 2015
08/26/201512:00:00Comerica Bank's California Index Sees Third Consecutive Gain
08/26/201510:00:00Comerica Bank's Michigan Index Continues Strong Gains for Third...
08/11/201513:18:00Comerica Bank and RocketSpace Present: The 2015 Wearable FinTech...
07/30/201517:23:28Statement of Changes in Beneficial Ownership (4)
07/30/201517:22:37Statement of Changes in Beneficial Ownership (4)
07/30/201517:21:19Statement of Changes in Beneficial Ownership (4)
07/30/201517:17:26Statement of Changes in Beneficial Ownership (4)
07/30/201517:14:48Statement of Changes in Beneficial Ownership (4)
07/30/201509:40:00Technical Coverage of Money Center Banks Equities -- SunTrust...
07/29/201517:23:32Statement of Changes in Beneficial Ownership (4)
07/29/201517:17:56Statement of Changes in Beneficial Ownership (4)
07/29/201517:17:01Statement of Changes in Beneficial Ownership (4)
07/29/201517:13:07Statement of Changes in Beneficial Ownership (4)
07/29/201517:09:54Statement of Changes in Beneficial Ownership (4)
07/29/201515:28:00Comerica Publishes Latest Corporate Sustainability Report
07/29/201512:00:00Comerica Bank's California Index Shows Improving State Economy
07/29/201511:00:00Comerica Bank's Texas Index Marks Seventh Consecutive Decline
07/29/201509:00:00Comerica Bank's Michigan Index Sees Strongest Gain in a Decade
07/29/201508:00:00Suneva Medical Raises $35.4 Million In Capital For Ongoing Product...

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