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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400;

Stock News for Comerica (CMA)
10/25/201616:17:46Statement of Changes in Beneficial Ownership (4)
10/24/201617:45:43Statement of Changes in Beneficial Ownership (4)
10/24/201615:20:00CIT Group Hired Boston Consulting to Review Its Operations
10/20/201616:46:56Current Report Filing (8-k)
10/20/201616:43:00Comerica Reports 2016 Mid-Year Company-Run Stress Test Results
10/18/201614:46:00Comerica Profit Grows on Cost Cuts, Smaller Loan Provisions...
10/18/201610:20:00Comerica Says Cost Savings Higher Than Expected
10/18/201609:42:00Comerica Says Cost Savings Higher Than Expected
10/18/201606:49:51Current Report Filing (8-k)
10/18/201606:45:00Comerica Reports Third Quarter 2016 Net Income Of $149 Million
10/13/201610:50:00Will Business Spending Spoil Bank Earnings Season?
10/12/201611:03:00Comerica Bank & Iron Mountain Host Third Annual 'Shred Day Phoenix...
10/07/201616:48:21Statement of Changes in Beneficial Ownership (4)
10/07/201616:46:07Statement of Changes in Beneficial Ownership (4)
10/07/201616:41:36Statement of Changes in Beneficial Ownership (4)
10/05/201616:42:50Initial Statement of Beneficial Ownership (3)
09/28/201617:00:00Comerica Bank's California Index Ticking Up
09/28/201616:30:00Comerica Bank's Michigan Index Eases
09/28/201616:01:00Comerica Bank's Texas Index Dips
09/28/201606:50:38Current Report Filing (8-k)

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