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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

Stock News for Comerica (CMA)
DateTimeHeadline
05/26/201616:07:46Initial Statement of Beneficial Ownership (3)
05/24/201616:19:00Comerica to Present at Deutsche Bank 2016 Global Financial Services...
05/17/201609:03:00Comerica Bank Partners With Two Of The Leading Startup Organizations...
05/09/201618:17:17Statement of Changes in Beneficial Ownership (4)
05/04/201609:18:00Medtronic Recruits New Finance Chief From Comerica--Update
05/04/201603:04:00Medtronic to Name A New Finance Chief -- WSJ
05/04/201600:11:00Medtronic Recruits New Finance Chief From Comerica
05/04/201600:10:00Medtronic Hires New Finance Chief
05/03/201623:59:00Medtronic Recruits New Finance Chief From Comerica
05/03/201621:30:00Comerica CFO Stepping Down
05/03/201617:07:32Current Report Filing (8-k)
05/03/201617:00:00David E. Duprey Named Chief Financial Officer Of Comerica
05/02/201616:47:26Current Report Filing (8-k)
04/29/201617:10:17Quarterly Report (10-q)
04/27/201611:30:00Comerica Bank's Texas Index Sees Lightest Decline Since Energy...
04/27/201610:30:00Comerica Bank's California Index Flat on Stalling Tech Sector
04/27/201609:30:00Comerica Bank's Michigan Index Returns to Gains
04/26/201616:20:00Shareholders Protest at Comerica Annual Meeting
04/26/201614:39:00Comerica Directors Increase Quarterly Dividend 5 Percent to 22...
04/26/201613:30:00Comerica Announces Results From Annual Meeting Of Shareholders

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