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Citi Field Media Exposure Worth $10 Million -Study

Citi Field, the home of the New York Mets, saw its title referenced by the news media this season more often than any other corporate-sponsored stadium in baseball. The dollar value of that media exposure was about $10 million, according to a study released Tuesday by Joyce Julius & Associates Inc. The 20-year deal that Citigroup Inc. (C) signed with the Mets for naming rights reportedly cost $400 million. Joyce Julius adds up mentions across all media and calculates what it would cost to reach the same size audience using advertising. The second-most-valuable stadium was the Detroit Tigers' Comerica Park, which had a $5.8 million exposure value. Comerica Inc. (CMA) reportedly pays $2.2 million a year for naming rights. Other corporate-named stadiums that saw exposure value of more than $5 million were the Minnesota Twins' Target Field and the Milwaukee Brewers' Miller Park. -Sam Mamudi; 415-439-6400; AskNewswires@dowjones.com

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