OAKLAND, Calif., March 9, 2017 /PRNewswire/ -- Brita has put
an end to the days of "waiting for the Brita to refill."
Brita has introduced the new Brita Stream, a pitcher that
filters water while you pour, rather than while you fill. This
means that you no longer have to wait for the reservoir to empty.
You can fill an empty Brita Pitcher
from a tap, and immediately dispense filtered water – providing
great-tasting filtered water 10 times faster than the
market-leading pitcher system.
The new Brita Stream Filter
technology allows for faster filtration, and it includes activated
carbon to reduce chlorine taste and odor for better-tasting water.
The new Stream Pitcher and Filter provide the easiest way yet for
people to improve the taste and smell of their water.
The new product is part of a flurry of innovation from Brita,
the market leader in water filtration. In addition to the new Brita
Stream, Brita introduced the new Longlast™ Filter. The Longlast
Filter not only lasts about six months* – three times longer than
Standard Brita Filters – but is also certified to remove 99 percent
of lead† during the life of the filter. And Longlast
fits the vast majority of Brita pitchers**, so people don't need to
buy a new pitcher to start using Longlast.
"After decades of one size fits all in our category, we are now
focused on providing water filtration products that fit people's
unique needs," said Ed Huber,
general manager of Brita. "For most people, the reason they buy
water filtration is to get better-tasting water – and they want it
to be fast and easy. Brita Stream solves that. For people who have
concerns about the presence of other contaminants – like lead –
Brita Longlast provides some peace of mind that will last six
months."
About the Brita Stream Pitcher
The BPA-free Brita Stream pitcher is available in two designs
and in four colors – Carbon Gray, Chalk White, Chili Red and Lake
Blue. Featuring a space-efficient design, the Stream pitcher boasts
a 10-cup capacity. The Brita Stream filter is only compatible with
the new Brita Stream pitcher.
Brita's new Stream pitcher is available now on Amazon at
https://www.amazon.com/Brita-Stream-Filter-Pitcher-Rapids/dp/B01N3LBPYA
for a suggested retail price of $34.99. For more information about Brita
products, visit Brita.com.
About Brita
Brita® markets a variety of products, including water pitchers,
faucet filters and bottles, that make it easy to get cleaner,
great-tasting water from any tap. Brita products are marketed by
The Clorox Company (NYSE: CLX), a leading multinational
manufacturer and marketer of consumer and professional products
with about 8,000 employees worldwide and fiscal year 2016 sales
of $5.8 billion.
NYSE: CLX
CLX-B
* Based on 120 gallon filter life and average family usage of 11
glasses per day
† Certified by WQA. Substances reduced may not be
in all users' water
** Fits all Brita Pitchers except
Stream & Infinity
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SOURCE Brita