OAKLAND, Calif., March 6, 2017 /PRNewswire/ -- Fresh
Step® Litter is committed to providing a superior
odor-eliminating litter to meet cat and cat owners' needs and
preferences. Designed with health and happiness for both in mind,
Fresh Step will debut its latest product innovations in early 2017.
Cat owners can now purchase Fresh Step's superior odor-eliminating
litter, which offers options ranging from popular fragrances - like
new Febreze® Hawaiian Aloha™ scent - to unscented that meet
consumer's individual preferences. Fresh Step also has new
packaging for larger sizes to make it easier to carry, pour and
store litter.
"We understand every cat lover has a unique aesthetic and scent
preference for their home, which prompted us to create new
innovations that would speak to each different style," said Fresh
Step Brand Manager, Jennifer
Schneider.
Fresh Step® with the power of Febreze® Hawaiian
Aloha™ scent
Fresh Step introduces Fresh Step® with
the power of Febreze® Hawaiian Aloha™ scent, with a fresh, tropical
scent – combining the strength of Fresh Step® partnered with the
power of Febreze®. By eliminating the strongest litter box odors
with a tough odor-eliminating formula, it leaves behind a light
tropical scent. Fresh Step® with the power of Febreze® Hawaiian
Aloha™ scent brings a popular, consumer-desired, in-home scent to
the litter box as the newest product in the Fresh Step® with the
power of Febreze® family.
Fresh Step® Unscented
For those who prefer no scent
at all, Fresh Step is revamping its Unscented line and will release
new product offerings in Spring 2017. Fresh Step consumers can rest
assured they are choosing an unscented litter that meets their
needs to eliminate the strongest litter box odors. Fresh Step
Unscented litter provides Superior Unscented Odor Control with
10-day bacterial odor protection.
Fresh Step® Compact Packs
Fresh Step will also debut
revolutionary easy-to-handle Compact Packs, which feature the
equivalent of a 34 or 38 lb. box packaged in four smaller packs
designed to make the litter experience more convenient and easier
to carry, pour and store. The new, convenient Compact Packs are
more portable for transport from the store to home, better designed
to store in and around the home, and easier to pour into the litter
box - removing the awkwardness of carrying and storing regular
litter.
Fresh Step® Paw Points® Rewards Program
Want to start
earning points for free Fresh Step litter, coupons, toys and even
help your local shelter? Join the free Fresh Step Paw Points
Rewards program now at FreshStep.com. You can also download the new
Paw Points Rewards app by visiting the Apple App Store or Google
Play to earn 50 points. The free, fun and cat approved app also
makes it easy to donate points to your local shelter so they can
receive free litter, toys and more.
To celebrate the new power of Febreze® Hawaiian Aloha™ scent,
consumers can win a trip to Hawaii
by downloading the Fresh Step Paw Points mobile app and opting into
the sweepstakes for a chance to win from (February 28, 2017 to April
24, 2017*). Earn an additional entry each day with repeat
visits to the app! Visit FreshStep.com for details.
All Fresh Step products support the brand's mission to make the
world a more welcoming place for cats and their people from helping
every cat find a forever home to eliminating litter box
odors and keeping your home smelling like your home. The
products are available at Walmart, Target, your favorite grocery
store, PetSmart, and other local pet retailers. For more
information on the new products, visit FreshStep.com.
FEBREZE is a trademark of The Procter & Gamble Company,
Cincinnati, Ohio used under
license by The Clorox Pet Products Company.
*NO PURCHASE NECESSARY. Legal residents of the 50 United
States (D.C.) 18 years and older and members of the Fresh Step® Paw
Points® Rewards Program at the time of entry.
Ends 4/24/17. To enter and for Official Rules, including
odds, alternate method of entry, and prize descriptions,
visit https://freshstep.promo.eprize.com/pawpoints/display_page?page=rules#aloha_sweeps. Void
where prohibited.
The Clorox Company
The Clorox Company (NYSE: CLX) is a
leading multinational manufacturer and marketer of consumer and
professional products with about 7,700 employees worldwide and
fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted and
recognized consumer brand names, including its namesake bleach and
cleaning products; Liquid Plumr® clog removers; Poett® home care
products; Fresh Step® cat litter; Glad® bags, wraps and containers;
Kingsford® charcoal; Hidden Valley® dressings and sauces; Brita®
water-filtration products; Burt's Bees® natural personal care
products; and Renew Life® digestive health products. The company
also markets brands for professional services, including Clorox
Healthcare® and Clorox Commercial Solutions®. More than 80 percent
of the company's sales are generated from brands that hold the No.
1 or No. 2 market share positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company also has been broadly recognized for its corporate
responsibility efforts, most notably receiving two Climate
Leadership Awards for Excellence in 2015 and a Safer Choice Partner of the Year Award in 2016
from the U.S. Environmental Protection Agency as well as being
named to CR Magazine's 2016 Best Corporate Citizens list and
included in the 2016 Newsweek Green Rankings. The Clorox Company
and The Clorox Company Foundation contributed approximately
$15 million in combined cash grants,
product donations, cause marketing and employee volunteerism in the
past fiscal year. For more information, visit TheCloroxCompany.com,
the CR Matters Blog and follow the company on Twitter at
@CloroxCo.
NYSE: CLX
CLX-B
Media
Contacts:
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Katie Young, PDC
PR
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401.529.3955
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katie@pdcpr.net
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Anne Marie Ghigo,
Clorox
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510.271.4710
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Anne.Marie.Ghigo@clorox.com
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SOURCE Fresh Step