OAKLAND, Calif., Nov. 17, 2016 /PRNewswire/ -- Nearly fifty
percent of physicians believe that fewer parents will choose
to vaccinate their children against the flu this year in light of
the CDC's announcement[1] regarding FluMist, according to a recent
survey of physicians. The findings signal a potential rise in what
Clorox calls FluFOMO – fear of missing out because of the flu.
Other findings from the survey include:
- 49% of respondents believe that fewer parents will choose to
vaccinate their children this year in light of the CDC's
announcement[2] regarding FluMist.
- 81% of physicians surveyed think that people skip the flu shot
because they believe that it causes the flu.
- 45% of physicians think that people skip the shot because they
don't like the pain associated with it.
To help you navigate the cold and flu season and avoid missing
out on things because of illness, Clorox® partnered with
Sickweather, a real-time, crowd-sourced illness map of sickness and
symptoms. Through this partnership, people can use Sickweather to
find out where flu and FluFOMO are so they can take the appropriate
prevention measures, whether at the office, your kids' schools or
the gym. You can also report your illness to inform others in your
area about what's going around.
With Thanksgiving travel rapidly
approaching, now is a great time to download the app to stay
informed. Clorox has also released the 10 "sickest" travel hubs
powered by Sickweather data. If you are passing through
New York City, Los Angeles or Chicago, remember to bring Clorox®
Disinfecting Wipes On The Go. Get the full list and see what's
going around at
https://www.clorox.com/spincycle/10-sickest-transportation-hubs-for-thanksgiving-travelers/.
To track and report illnesses like FluFOMO, join Sickweather
Groups. If family, friends or co-workers report illness within your
Groups, click the Sympathy Button to share get-well wishes and
coming soon, an offer for Clorox disinfecting products.
"Part of Sickweather's value is in making people aware of the
illnesses that are spreading around them," said Graham Dodge, Chief Executive Officer,
Sickweather. "Our partnership with Clorox couples that awareness
with action by enabling users to send offers for Clorox products
through the Sympathy Button, a feature we are excited to release
soon. Share Sympathy, help stop the spread. It's that
simple."
"This time of year is one of the busiest and no one has time to
be down and out because of the flu," said Stacy Stokes, Associate Brand Director, The
Clorox Company. "We've all missed something because we were sick
and it makes you feel worse, so we partnered with Sickweather to
help keep people healthy during cold and flu season."
Wipe out Germs, Not Your Plans
Clorox and Sickweather are two of the tools you can use in the
fight against the flu virus. The first line of prevention is a flu
shot, which the CDC recommends for everyone aged 6 months and
older.[3] Nearly three quarters (72%) of physicians surveyed also
recommend taking additional preventative measures to prevent the
spread of flu. One common step is regularly disinfecting
frequently-touched surfaces. Clorox Disinfecting Wipes are an
EPA-registered disinfectant that kill 99.9% of germs including
viruses that cause colds and flu[4] and also
kill Staph, E. Coli, Salmonella and Strep.
"There are a lot of simple behaviors we can all adopt on a daily
basis to help stop the spread of colds and flu," said Dr.
Tanya Altmann, pediatrician,
best-selling author and founder of Calabasas Pediatrics. "I always
remind people to wash hands frequently, follow good health
guidelines for eating, exercising and sleeping, and use a
disinfectant approved to kill cold & flu viruses[5], like
Clorox Disinfecting Wipes, to wipe down the surfaces we touch most
frequently, including doorknobs, light switches, faucets and
toys."
Soon, www.Clorox.com will be the one-stop cold and flu season
resource you need to help keep a healthy home. While there, you
will be able to check the Cold & Flu Tracker powered by
Sickweather to find out how severe the flu season is in your area
and access the Clorox Stock-Up Calculator to see how to best
prepare to help fight the spread of germs and FluFOMO in your own
home using Clorox products.
Visit the iTunes App Store and
the Google Play Store to download the free Sickweather app and
visit www.Clorox.com for more information.
The Clorox Company
The Clorox Company (NYSE: CLX) is a
leading multinational manufacturer and marketer of consumer and
professional products with about 8,000 employees worldwide and
fiscal year 2016 sales of $5.8 billion. Clorox markets some of
the most trusted and recognized consumer brand names, including its
namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid
Plumr® clog removers; Poett® home care products; Fresh Step® cat
litter; Glad® bags, wraps and containers; Kingsford® charcoal;
Hidden Valley® dressings and sauces; Brita® water-filtration
products; Burt's Bees® natural personal care products; and Renew
Life® digestive health products. The company also markets brands
for professional services, including Clorox Healthcare® and Clorox
Commercial Solutions®. More than 80 percent of the company's sales
are generated from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company also has been broadly recognized for its corporate
responsibility efforts, most notably receiving two Climate
Leadership Awards for Excellence in 2015 and a Safer Choice Partner of the Year Award in 2016
from the U.S. Environmental Protection Agency as well as being
named to CR Magazine's 2016 Best Corporate Citizens list and
included in the 2016 Newsweek Green Rankings. The Clorox
Company and its foundations contributed
nearly $17 million in combined cash grants, product
donations, cause marketing and employee volunteerism in the past
year. For more information, visit TheCloroxCompany.com,
including the Good Growth blog, and follow the company on Twitter
at @CloroxCo.
CLX-B
About Sickweather
Sickweather is the world's first real-time map of sickness and
the largest crowdsourcing community of its kind – processing
millions of illness reports each month. The company has received
numerous awards and been recognized for accurately forecasting
outbreaks up to 15 weeks in advance. Sickweather is committed to
providing consumers and businesses the most accurate, predictive
and meaningful sickness forecasts in the world – for reducing
healthcare costs and saving lives. For more information, please
visit www.sickweather.com
[1]
http://www.cdc.gov/mmwr/volumes/65/rr/rr6505a1.htm?s_cid=rr6505a1_w
[2]
http://www.cdc.gov/mmwr/volumes/65/rr/rr6505a1.htm?s_cid=rr6505a1_w
[3] http://www.cdc.gov/flu/protect/keyfacts.htm
[4] Rhinovirus and Influenza A2
[5] Staphylococcus aureus, Salmonella enterica, Escherichia coli
O157:H7 and Influenza A virus
Logo - http://photos.prnewswire.com/prnh/20141202/161734LOGO
Media Contacts:
Rita
Gorenberg
The Clorox Company
Rita.Gorenberg@Clorox.com
510-208-4149
Colleen Dolan
Ketchum
Colleen.M.Dolan@Ketchum.com
202-835-9421
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/clorox-and-sickweather-partner-to-wipe-out-flufomo-300364834.html
SOURCE The Clorox Company