OAKLAND, Calif., Sept. 20, 2016 /PRNewswire/ -- Brita, the
nation's largest water filtration brand, is joining UC Berkeley in
a combined effort to increase campus sustainability efforts while
offering students and the broader campus community healthier
beverage choices. The 10-year, $4
million partnership will focus on championing and extending
the campus' innovative "Refills not Landfills" program. The
program, launched as part of the University of
California system's plan to achieve zero waste by 2020, is
an effort to encourage students and the campus community to drink
from reusable containers.
The partnership is a first of its kind for Brita. Brita has
previously been involved in promoting sustainability on campuses
through a partnership with the nonprofit REVERB and its Campus
Consciousness Tour, but this relationship marks the first time
Brita has worked with a specific university on a sustainability and
student health program. Additionally, this is the fourth
campus-wide partnership through UC Berkeley's University
Partnership Program (UPP), which works collectively across the
university to develop comprehensive relationships that align
with university's mission and values.
"The UC Berkeley – Brita partnership
provides meaningful engagement opportunities with
our campus community throughout the academic year," said
Solly Fulp, executive director of
University Business Partnerships & Services. "The dynamics of a
local relationship with Brita creates exceptional
possibilities that prioritize health, wellness and
sustainability with our students, faculty, staff and
alumni."
Brita will provide the campus with complimentary Brita products
such as reusable bottles, as well as significant sponsorship to
campus groups that support campus sustainability goals and champion
healthy living. Brita products will also be sold at a variety of
campus outlets.
"This is the kind of partnership that gets us excited," said
Ed Huber, general manager of
Brita. "The students and administrators at UC Berkeley have
set out, with no prompting from Brita, to cut back on bottled water
waste and encourage healthier beverage choices. The fact that
the Brita brand can play an important role in advancing a goal like
this is exciting and a bit humbling – and speaks to the shared
values between our two organizations. If, together, we can
make the students and campus a little healthier, we'll have
accomplished something really important."
The partnership kicks off with the start of the 2016-2017
academic year. Details of the partnership include:
- Monetary support to eight campus departments and organizations
each year.
- Brita product donations to campus every year, including
distribution of Brita products in every university owned residence
hall.
- Support of the Refills not Landfills program.
- Replacement of outdated water refill stations, as well as
installation of new stations in high-need, high-traffic campus
buildings.
- Brita products sold at the ASUC Student Union, Cal Dining
locations, Recreation Center and other campus locations.
- Establishment of an on-campus Brita filter-recycling program
with Cal Zero Waste.
"Cal Zero Waste is truly excited to partner with Brita in
helping our campus advance our innovative "Refills not Landfills"
program," said Lin King, manager of
Cal Zero Waste. "Their contribution will make an incredible impact
in reducing the use of plastic bottles and help our campus reach
our UC zero waste by 2020 goal."
About Brita
Brita® markets a variety of products, including water
pitchers, faucet filters and bottles, that make it easy to get
healthier, great tasting water from any tap. Brita products
are marketed by The Clorox Company. The Oakland, Calif.-based Clorox Company (NYSE:
CLX) is a leading multinational manufacturer and marketer of
consumer and professional products with about 7,700 employees
worldwide and fiscal year 2015 sales of $5.7 billion.
For more information, visit www.brita.com.
About University of California,
Berkeley
The University of California,
Berkeley is the world's premier public university dedicated
to excellence in teaching, research and public service. This
longstanding mission has led to the university's distinguished
record of Nobel-level scholarship, constant innovation, a concern
for the betterment of our world, and consistently high rankings of
its schools and departments. The campus offers superior, high-value
education for extraordinarily talented students from all walks of
life, operational excellence, and a commitment to the
competitiveness and prosperity of California, the nation, and the world. The
University Partnership Program (UPP) builds meaningful,
university-wide relationships with business partners by
collaborating across units to create partnership opportunities
that align with Berkeley's values
and mission of teaching, research and public service. For more
information, visit upp.berkeley.edu.
For more information,
contact:
|
|
David
Kargas
|
Amber
Hopkins
|
Brita
|
University of
California, Berkeley
|
David.kargas@clorox.com
|
amber.hopkins@berkeley.edu
|
510-517-3084
|
510-631-8726
|
|
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