OAKLAND, Calif., March 30, 2016 /PRNewswire/ -- For more than 100
years, it's been our unofficial national afternoon off. The
moment when "wait 'til next year" becomes "this is our year."
Baseball's Opening Day.
The only problem: it doesn't exist anymore.
This year, with an eye clearly fixed on television ratings and
revenue, Opening Day has become Opening Days. Three days to
be exact, with eight teams debuting on Sunday, 20 on Monday and two
more on Tuesday. And "day," in many cases, actually means the
more TV friendly "night." Now, the folks at Kingsford are
asking fans to rally to bring our National Day of Playing Hooky
back.
Kingsford® Charcoal, with the help of the great Johnny Bench, has created a petition asking the
powers that be to bring back the real Opening Day: 30 teams playing
in 15 cities on one glorious afternoon. Kingsford and Bench
are making a simple request: let TV rule every other night of the
season, but let Opening Day remain Opening DAY.
And knowing that it's rude to ask without offering something in
return, Kingsford is making this offer: If baseball steps up and
goes back to the traditional Opening Day, Kingsford will delight
the local fans by doing what it does best: Hosting Opening Day BBQs
in all 15 cities next year.
Fans can join Bench and Kingsford by signing the petition to
Bring Back Opening Day at Kingsford.com. Kingsford will share the
petition with the league in hopes that they will restore tradition
and bring back Opening Day for the 2017 season.
"We love baseball on TV – the more the better," said
Matt Gregory, General Manager of
Kingsford Charcoal. "But Opening Day is special. It's about
family and friends coming together, savoring a special afternoon –
and, yes, maybe firing up the grill. With these changes,
we've lost the tradition of an entire nation coming together. We
are asking for it back. And offering some amazing 'Que if the
league takes us up on it."
To help spread the word – and convey the range of emotions fans
are feeling – Kingsford and Bench have imagined a few new
renditions of the beloved baseball anthem – at youtube.com/grilling
– in hopes of rallying baseball fans across the country to join the
cause.
"There's just nothing better than getting together with friends,
firing up the grill and celebrating the start of baseball season –
whether you're at the stadium parking lot or your own backyard,"
Bench said. "Nationally televised night games are great for the
sport, but Opening Day is special – it's tradition, and you don't
mess with tradition."
About Kingsford Charcoal
The Kingsford Products
Company is a wholly owned subsidiary of The Clorox Company,
headquartered in Oakland, Calif.
The Clorox Company is a leading multinational manufacturer and
marketer of consumer and professional products with about 7,700
employees worldwide and fiscal year 2015 sales of $5.7
billion. Clorox markets some of the most trusted and recognized
consumer brand names, including its namesake bleach and cleaning
products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett®
home care products; Fresh Step® cat litter; Glad® bags, wraps and
containers; Kingsford® charcoal; Hidden Valley® dressings and
sauces; Brita® water-filtration products; and Burt's Bees® natural
personal care products. The company also markets brands for
professional services, including Clorox Healthcare® and Clorox
Commercial Solutions®. More than 80 percent of the company's sales
are generated from brands that hold the No. 1 or No. 2 market share
positions in their categories.
Clorox is a signatory of the United Nations Global Compact, a
community of global leaders committed to sustainability. The
company has been broadly recognized for its corporate
responsibility efforts, including, most recently, two U.S. EPA
Climate Leadership Awards for Excellence in Greenhouse Gas
Management and inclusion among the top 40 companies on the
2015 Newsweek Green Rankings and CR magazine's 100 Best
Corporate Citizens 2015 list. The Clorox
Company and The Clorox Company
Foundation contributed approximately $15 million in
combined cash grants, product donations, cause marketing and
employee volunteerism during the past year. For more information,
visit TheCloroxCompany.com, the CR Matters Blog and
follow the company on Twitter at @CloroxCo.
NYSE: CLX
CLX-B
Contact:
|
David Kargas, The
Clorox Company; David.Kargas@clorox.com
|
|
Derek Reinglass,
Current Marketing; DReinglass@talktocurrent.com
|
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SOURCE Kingsford Charcoal