Colgate-Palmolive Expands Global Efforts to “Make Every Drop of Water Count”- On World Water Day and Every Day
March 22 2017 - 11:05AM
Business Wire
Colgate’s #EveryDropCounts campaign, featuring
award-winning ‘Save Water’ communication, aims to drive consumer
awareness of global water issues
With one in 10 people worldwide lacking access to clean water,
raising awareness of the importance of conservation is more
important than ever. To help shed light on global water shortages,
Colgate-Palmolive Company will air its award winning ‘Save Water’
communication on World Water Day in over 70 countries as part of
the company’s global efforts to expand its #EveryDropCounts
campaign.
Originally developed in 2014 to support Colgate’s global
sustainability commitment to “Making Every Drop of Water Count,”
the video communication illustrates how a seemingly small act, like
turning off the faucet while brushing your teeth, can make a big
difference. Since then, this message has been shared in countries
around the world, including via an ad during Super Bowl 50 in the
US, and has continued to gain consumer recognition in social media,
where it has been viewed millions of times.
Colgate plans to further expand its campaign by adding the ‘Save
Water’ message to packaging for its soaps and cleaning products.
The “Save Water” message already appears on the Company’s
toothpaste and toothbrush packaging.
The company will also look to engage consumers online via social
media as well as in store, partnering with key retailers around the
world to educate shoppers about World Water Day and Colgate's 'Save
Water' communications initiative.
Consumers are encouraged to celebrate World Water Day and show
their support for water conservation by spreading the word on
social media using the campaign hashtag, #EveryDropCounts.
Recognizing the responsibility businesses have in addressing the
global issue of water security, Colgate has made water a global
sustainability priority. Colgate’s broader global ‘Save Water’
initiative began as part of the company’s long-standing commitment
to promoting water conservation awareness to all of its global
consumers by 2020.
In 2015, Colgate was named to the inaugural CDP Water A List,
one of only eight global companies recognized as corporate leaders
in water conservation for having best-practice actions to manage
water and mitigate water risk. Colgate again earned a spot on the
exclusive list in 2016.
To learn more about Colgate’s #EveryDropCounts campaign and view
the video, please visit www.Colgate.com/EveryDropCounts. For
more information about sustainability at Colgate including progress
updates on the company’s 2020 water goals, please visit
www.ColgatePalmolive.com/Sustainability.
###
About Colgate-Palmolive Company
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick,
Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of
Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well
as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal
Balance. For more information about Colgate’s global business,
visit the Company’s web site at http://www.colgatepalmolive.com. To
learn more about Colgate Bright Smiles, Bright Futures® oral health
education program, please visit http://www.colgatebsbf.com.
CL-C
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Colgate-Palmolive CompanyTatiana Munoz,
212-310-2670colgate_palmolive_media_inquiry@colpal.com
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