(FROM THE WALL STREET JOURNAL 6/26/15) 
   By Anna Wilde Mathews and Christopher Weaver 

Health insurers and hospital operators were relieved by Thursday's Supreme Court ruling, which upholds subsidies for millions of customers in an industry already bracing for belt-tightening and a new round of consolidation.

"Now we can get back to business," said Ferris W. Taylor, chief strategy officer at Utah's Arches Health Plan. But, he said, "it will be rocky for the next year or two," as the Affordable Care Act continues to face political and operational challenges. "We still have a couple more years before we have stable prices, stable products, stable membership" in the health-law exchanges, he said.

Anthem Inc., one of the largest insurers by enrollment, and the Blue Cross Blue Shield Association both said in statements that they welcomed a ruling that maintains access to coverage for people getting subsidies across the country.

Shares of big health-care companies jumped Thursday as the decision offered certainty for companies and their investors after repeated challenges to the law, including a Supreme Court case in 2012 and the rocky rollout of the insurance marketplaces in 2013. Executives said they would shift to tackling other coming changes for their businesses, including some triggered by other parts of the law, such as cuts to hospital payments.

Much of the industry's attention has been focused on the possibility of huge insurance deals that could knit together some of the industry's biggest players and challenge the negotiating power of hospitals and doctor groups. Anthem has made a $47.5 billion offer for Cigna Corp., which Cigna has rejected. Aetna Inc. made a recent bid for Humana Inc. UnitedHealth Group Inc. has also expressed interest in Aetna.

Thursday's ruling means insurers can put away materials they had prepared to educate consumers in the event they lost the federal subsidies that were helping pay for their health coverage.

Priority Health, an insurer in Michigan, is sending out emails and letters reassuring people that their situation won't be affected. "We want to make sure they feel comfortable and understand they don't need to worry about affording their coverage," said Joan Budden, chief marketing officer.

The decision is a coup for hospitals, which have benefited from a rise in paying customers under the law that has pushed stock prices in the sector up for a year and cut losses for some nonprofit facilities. Many of the newly paying patients are covered by a widely expanded Medicaid program in more than half the states under the law.

But those who got private insurance in the marketplaces -- often with subsidies -- have also helped improve hospitals' businesses, executives have said.

Shares of hospital firm HCA Holdings Inc. rose 8.8% to $90.72 a share on Thursday. Other big movers included Tenet Healthcare Corp., which rose 12%, and Universal Health Services Inc., up 7.7%.

"It is business as usual and that is good for us," said Alan Miller, chief executive of Universal Health. "Bad debt is down, more people have been covered," he said. Executives at the hospital-management firm have attributed some earnings increases to coverage gained in the marketplaces, he said. Any other ruling, he said, could have disadvantaged millions and "been a dislocation" for the insurance companies who pay many hospital bills.

"The key thing is federal subsidies now stand, no matter where you live," said Ronald DePinho, president of the University of Texas MD Anderson Cancer Center in Houston. Texas doesn't run its own marketplace, and consumers there risked losing subsidies if the court ruled for the plaintiffs.

Hospitals' finances haven't uniformly improved over the past year. Moody's Investors Service has reported that many nonprofits are financially squeezed, even as their unpaid bills decline. But publicly traded hospitals have reported rising volumes of inpatient admissions, surgeries, emergency-room visits and, ultimately, earnings and revenue since the law's main provisions took effect.

Insurers' shares also rose early in the day, but the ruling had been expected to affect the industry's stocks less than those of hospital companies. Among big insurers, the exchange business generally represents a tiny share of earnings, at best.

Shares of Molina Healthcare Inc. rose nearly 2%. "This creates some certainty for us," said CEO Mario Molina, whose company sells health-law plans in nine states, seven of which use the federal marketplace and could have been affected by a ruling against the subsidies.

Ana Gupte, an analyst for Leerink Partners LLC, estimated that between 1% and 5% of hospital operators' earnings before certain items were due to the marketplaces, depending on the company. For insurers, she estimates that about 2% of earnings were related to the exchanges. Some have been achieving only break-even or even negative results on the business.

"It's good to have it behind us," said Jeff Sandene, interim president of the nonprofit Sanford Health Plan, which sells coverage to individuals in North and South Dakota. But, he said, "the challenges will still be there."

Aetna said the subsidies were key in attracting consumers to the exchanges, and "this decision ensures that their health-care benefits will not be disrupted." But the insurer added that it believes "that reform of the Affordable Care Act is still needed" and urged Congress to "focus on solutions that improve quality, transition our payment system to value-based care and broaden consumer choice."

Many experts believe industry consolidation is nearly inevitable, as insurers seek to pare costs, diversify their product mix and gain clout against health providers.

In the health law's marketplaces, insurers in some states have been seeking sharp rate increases for next year, partly because the enrollees they attracted turned out to be less healthy than they anticipated. At the same time, they will be facing the withdrawal of some of the law's financial backstops for insurers that enroll sicker consumers.

While insurers continue to participate strongly in the health law's marketplaces, some are showing strains.

One of the nonprofit cooperative plans established by the law has shut down. Assurant Inc. has said it won't be in the health-law exchanges next year. Humana, which has struggled with some of its exchange business, has said that if it continues to see losses, it will exit the marketplaces.

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Melinda Beck contributed to this article.

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