EWING, N.J., April 18, 2016 /PRNewswire/ -- Church &
Dwight Co. Inc. (NYSE: CHD), the makers of First Response™
pregnancy and ovulation tests, has announced that First
Response™ Pregnancy PRO Digital Pregnancy Test + App Access*,
the first and only Bluetooth®** enabled pregnancy test stick, is
now available nationwide.
Unveiled earlier this year at the 2016 Consumer Electronics
Show, the Pregnancy PRO digital pregnancy test syncs directly to
the First Response™ app on a user's mobile device. Once synced, the
app provides women with step-by-step assurance through her testing
process, as well as a variety of resources to help reduce stress
during the three-minute countdown to the result. Once the result is
displayed on the user's test stick, the result will sync to the
user's mobile device and the app will provide a personalized action
plan based on the user's data input and the test result.
"First Response has been a trusted brand for women for nearly 30
years and we understand the many emotions and questions that arise
during the pregnancy journey. When seeking answers to her
questions, millennial mothers turn to their smartphones," said
Stacey Feldman, Vice President of
Marketing, Church & Dwight. "This is why First Response
pioneered the first and only Bluetooth® enabled pregnancy test and
app access, which instantly gives her the information she needs
during her pregnancy journey on the device she's using most, her
smartphone."
During the three-minute wait time, the user is offered a variety
of options to help ease anxiety, including:
- Calm Me: Relaxing visual content, such as ocean waves
and breathing techniques
- Educate Me: Content that informs her, such as fertility
quizzes and top conception questions
- Entertain Me: Videos to help distract and entertain her,
such as cooking tricks and playful animals
Following the test result, the Pregnancy PRO app will offer
suggested next steps and informative resources, based on the user's
input data. This information can range from understanding how
fertility works, to pregnancy fitness, nutrition, pregnancy
milestones, suggested questions to ask her doctor, and updates on
the expected growth of the baby (based on normal gestational
development). Content partners featured the app include Meredith
Corporation, Buzzfeed, RESOLVE and First Response reproductive
specialists.
"My patients come to me with a multitude of fertility and
contraception questions," said Dr. Lauren Streicher, practicing Ob-Gyn and
Associate Clinical Professor of Obstetrics and Gynecology at
Northwestern University's Feinberg
School of Medicine. "But I can't be in their home with them
when they take that all important pregnancy test. The Pregnancy PRO
app experience offers women a wealth of trusted resources and
accurate information for their reproductive, pregnancy and
fertility-related questions right at their fingertips."
First Response™ is the leading pregnancy test brand on the
market2 and offers a portfolio of products for every
step of the pregnancy journey, including ovulation tests,
supplements and Pre-Seed fertility friendly lubricant and
consistently incorporates the latest technology to offer women the
highest quality options during these crucial, anxiety-filled
moments in their reproductive health journey. The Pregnancy PRO
Digital Pregnancy Test will be able to detect pregnancy as early as
six (6) days before the day of the missed period and with over 99%
accuracy from the day of the expected period.3
First Response™ Pregnancy PRO Digital Pregnancy Test &
App Access is now available at major retailers at a suggested
retail price of $14.99 - $21.99. The
First Response™ app is available for free download on Android and
iPhone devices and in the Amazon appstore. For more
information about First Response™ Pregnancy PRO, please visit
www.PregnancyPRO.com.
About First Response™ Products
For nearly 30 years,
the makers of First Response™ have been a pioneer in women's health
with a portfolio of innovative pregnancy and ovulation at-home test
kits. Highlights of the portfolio include: First Response™ Early
Result Pregnancy Test and First Response™ Gold™ Digital Pregnancy
Test, which can be used earlier than any other brand on the market
to detect the pregnancy hormone hCG; First Response™ Women's Health
Multivitamin Gummies; and Pre-Seed™, the #1 fertility
friendly personal lubricant. To help women get pregnant
sooner***, there are also the First Response™ Ovulation Tests,
which help to determine a woman's most important fertile days by
detecting their LH surge. For more information, visit
www.firstresponse.com.
About Church & Dwight, Co., Inc.
Church &
Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide
range of personal care, household and specialty products under the
ARM & HAMMER brand name and other well-known
trademarks.
* developed in conjunction with Qualcomm
Life
** The Bluetooth® word mark and logos
are registered trademarks owned by Bluetooth SIG, Inc. and any use
of such marks by Church & Dwight Co., Inc. is under license.
Other trademarks and trade names are those of their respective
owners.
*** Sooner than without ovulation
testing when directions are carefully followed - See more at:
http://www.firstresponse.com/Products/Ovulation/Ovulation-Plus-Pregnancy-Test#tab_pregnancy_faqs
1.eMarketter,
"Tracking Today's Patterns of Motherhood, Digital and Otherwise,"
2015
2.Nielson AOC 52 weeks ending 11.14.15
3. FIRST RESPONSE™ detects the
pregnancy hormone 6 days sooner than the day of your missed period
(5 days before the day of expected period). >99% accurate at
detecting typical pregnancy hormone levels. Note that hormone
levels vary.
Contact:
Ramsay Hanson,
Edelman
212-729-2446
ramsay.hanson@edelman.com
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SOURCE Church & Dwight Co., Inc.