EWING, N.J., May 26, 2015 /PRNewswire/ -- Church &
Dwight Co., Inc. (NYSE: CHD) announces the newly redesigned
First Response™ Early Result Pregnancy Test stick, that
makes taking a pregnancy test easier, with a breakthrough curved
shape specifically designed to fit a woman's hand and a 50% wider
tip. As the category leader and the only brand that can tell a
woman if she's pregnant 6 days before her missed period and with
99% accuracy from the day of her expected period, First Response
continues to make it easier to know sooner by responding to women's
evolving needs after years of ongoing research.
Transforming the original flat test stick, this curved design
makes taking pregnancy tests easier with a longer handle and one,
easy-to-read results window. The outcome of extensive, prototype
testing with consumers, First Response found that women prefer the
reengineered "Comfort Sure Design" stick over other prototype
designs for its improved usage experience with more control and
less mess.
"We're pleased to continue advancing the at-home pregnancy test
category with this game-changing offering," said Stacey Feldman, Vice President of Marketing,
Church & Dwight. "This breakthrough, curved stick showcases our
leadership, as we consistently incorporate the latest technology
into all our products to offer women the highest quality options
during these crucial, anxiety-filled moments in their reproductive
health journey. The maker of First Response has been a pioneer in
women's health for over 30 years, with a portfolio of innovative,
at-home pregnancy and ovulation test kits – and now First Response
women's health multivitamin gummies, which we launched earlier this
year."
"The launch of this newly redesigned First Response pregnancy
test stick is a big step in addressing women's needs in an evolving
landscape," said Dr. Elizabeth
Yepez, a board certified ObGyn and Clinical Instructor of
Obstetrics and Gynecology at the University of
Illinois at Chicago School of Medicine. "As an obstetrician,
I continue to notice how my patients increasingly incorporate
technology into their pregnancy. It's exciting to see how the
culture surrounding pregnancy has changed over time."
Also new to store shelves is the First Response™ Test &
Confirm Ovulation Test, a combination kit that helps women who
are trying to conceive to track their ovulation with two different
ways to detect and confirm their most fertile days. This kit
includes 10 Daily Ovulation Tests and one Digital Ovulation Test,
which features unmistakable YES+/NO- results.
The full portfolio of First Response™ products includes at-home
pregnancy test kits (including the Gold™ Digital Pregnancy Test),
ovulation kits (including the Daily Digital Ovulation
Test), First Response™ Women's Health Multivitamin Gummies and
Pre-Seed™, the #1 sperm-friendly fertility lubricant. In addition,
the First Response Tracker smartphone app offers personalized
period and ovulation trackers, as well as a due date
calculator.
For more information about First Response™, visit
www.FirstResponse.com, and check out the First Response Know Sooner
blog, http://blog.firstresponse.com/.
About First Response™ Products
For over 30 years, the
makers of First Response™ have been a pioneer in women's health
with a portfolio of innovative pregnancy and ovulation at-home test
kits. First Response™ Early Result Pregnancy Test can be used
earlier than any other test on the market to detect the pregnancy
hormone hCG. To help women get pregnant sooner* there is the
First Response™ Test & Confirm Ovulation Test to determine
their most important fertile days by detecting their LH surge.
*Based on directions for use
About Church & Dwight, Co., Inc.
Church &
Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide
range of personal care, household and specialty products under the
ARM & HAMMER brand name and other well-known
trademarks.
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SOURCE First Response