EWING, N.J., May 6, 2015 /PRNewswire/ -- Church & Dwight
Co., Inc. (NYSE: CHD), the manufacturers of ARM & HAMMER™
Simply Saline™ nasal mists, have released a new marketing campaign
that provides resources and relief to allergy and congestion
sufferers nationwide. Featuring ER-physician and host of TV's "The
Doctors" Dr. Travis Stork, a
long-time partner of Simply Saline products, the "Congestion
Questions" campaign offers consumers an opportunity to engage in
active conversations about their ongoing nasal congestion concerns
while introducing a resource which provides real-time advice from
the ARM & HAMMER™ Simply Saline™ brand.
The creative execution of the :15 and :30 second commercials
features Stork answering the questions of consumers as they
navigate their allergy season nasal congestion, while providing
tips and recommending Simply Saline as a useful remedy for clearing
nasal congestion for allergy and sinus relief. Dr. Stork also
invites viewers to submit their own questions by visiting the
Congestion Questions website (www.CongestionQuestions.com), which
will accept consumer inquiries and provide answers from the brand
and Dr. Stork.
"Our new campaign seeks to address the consumer need for
real-time information that provides relief during key moments of
the year," said Stacey Feldman, Vice
President of Marketing, Church & Dwight. "We look forward to
helping consumers through the allergy season as well as their
everyday maintenance with the Simply Saline line of nasal care
products."
In addition to the new marketing campaign, ARM & HAMMER™
Simply Saline™ will introduce new product packaging for its
children and baby products, featuring characters from "Sesame
Street." Specifically, "Sesame Street's Elmo" will be included on
ARM & HAMMER™ Simply Saline™ Baby Nasal Relief Mist and ARM
& HAMMER™ Simply Saline™ Baby Nasal Swabs, while "Cookie
Monster" will be in included on the ARM & HAMMER™ Simply
Saline™ Children's Cold Formula and new ARM &
HAMMER™ Simply Saline™ Children's Allergy Relief products. The
new packaging will be rolling out into stores over the next few
months.
The "Congestion Questions" campaign - developed with agency
partners at The Joey Company, a Brooklyn-based marketing agency, positions
Simply Saline alongside the larger trend of consumer tele-health,
wherein health-related services and information are disseminated
through telecommunications technologies. Over the next few months,
Simply Saline will release additional "Congestion Questions"-themed
commercials featuring Dr. Stork and answering a variety of consumer
questions.
"I've always supported saline-based nasal solutions and
drug-free* products like Simply Saline, which offer consumers
relief for their congestion and also help to soothe irritated nasal
passageways," said Dr. Travis Stork.
"In our digital world, I think it's also important to give
consumers the tools to take a proactive approach to their health
routine, so this new campaign is a great fit."
And with allergy season officially underway, Dr. Stork suggests
a few tips to surviving the spring:
- When it comes to clearing nasal congestion, keep it simple
and natural. The overuse of over-the-counter nasal
decongestants can actually cause your congestion to return much
worse than when it first appeared. Using products that are
drug-free and derived from natural ingredients, such as ARM
& HAMMERTM Simply SalineTM Nasal Mists,
can be extremely effective in clearing nasal congestion without
side-effects.
- Stay active, and work out in the afternoon. Staying
active and exercising for at least 30 minutes a day is a great way
to fight off illness, but for allergy sufferers, be sure to plan
workouts accordingly. Pollen counts are highest in the morning
(between 5am-10am), so it's best to
plan a time of day when pollen levels are a bit lower.
- Don't forget to allergy-proof the house. Allergens exist
indoors and outdoors, so take steps to make your home
allergy-proof. A simple way to keep allergens at bay is to wipe
your feet and take off your shoes when entering the home. You can
also prevent mold by keeping the indoor air dry with a dehumidifier
and remove allergens by cleaning the floors with a vacuum that has
a HEPA (high-efficiency particulate air) filter.
For more information about ARM & HAMMER™ Simply
Saline™ nasal mists and other products, please visit:
http://www.armandhammer.com/SimplySaline.aspx.
About ARM & HAMMER™ Simply Saline™:
ARM &
HAMMER™ Simply Saline™ nasal mists offer a drug-free*
way to clear nasal congestion and irrigate the nasal passageways.
In addition to being the #1 brand of saline-based nasal mists, ARM
& HAMMER™ Simply Saline™ nasal mists are made with real ARM
& HAMMER™ Baking Soda to help clear nasal passages and minimize
burning and stinging associated with nasal irrigation.
About Church & Dwight, Co., Inc.
Church &
Dwight, Co., Inc., headquartered in Ewing, NJ, manufactures and markets a wide
range of personal care, household and specialty products under the
ARM & HAMMER brand name and other well-known
trademarks.
*Excludes homeopathic products Children's Cold Formula and
Children's Allergy Relief.
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visit:http://www.prnewswire.com/news-releases/arm--hammer-simply-saline-and-dr-travis-stork-answer-your-congestion-questions-with-new-campaign-300078695.html
SOURCE Simply Saline