Senior Television Executive Justin Rosenblatt to Head Original Programming and Development for Pop
July 25 2016 - 2:04PM
Business Wire
The CW and MTV Networks Programming
Executive Joins Pop as It Continues to Ramp Up Scripted and
Unscripted Original Content
Fan-fueled entertainment network Pop, a joint venture of CBS and
Lionsgate, announced today that it has named Justin Rosenblatt to
be its Executive Vice President of Original Programming and
Development. Rosenblatt, who currently serves as Senior Vice
President, Alternative Programming at CW Network and previously
held senior programming posts at MTV Networks, will join Pop
starting in September, reporting to its President Brad
Schwartz.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160725006140/en/
Justin Rosenblatt, Pop TV's head of
Original Programming and Development (Photo: Business Wire)
The appointment of Rosenblatt comes on the heels of Pop’s
successful rebrand in 2015 and its expansion in scripted and
unscripted television across multiple genres and formats. With over
400 hours of original programming in 2016, Pop’s slate includes the
critically acclaimed comedy “Schitt’s Creek” which was picked up
for season three, the scripted comedy series “Nightcap” produced by
Lionsgate Television, and the a cappella docu-series “Sing It On,”
which premieres its second season this week.
Rosenblatt will succeed Paul Adler, Pop’s current Senior Vice
President, Original Programming and Development, who announced his
decision to leave following a 16-year tenure and the completion of
the network’s rebrand. Adler will continue to serve as a consulting
producer at Pop for select projects.
“Justin is the perfect executive to build upon our network’s
rapid growth with bold new original programming that breaks through
the clutter and resonates with passionate fans and younger,
socially-engaged viewers,” said Schwartz. “His experience from The
CW and MTV Networks in both scripted and unscripted programming is
exactly what we need for the next phase of our evolution.
“He will join Pop at an optimal time, taking over the reins from
Paul, who has had a remarkable run at the network and has been a
great leader and contributor to our successes,” Schwartz
continued.
“Pop has done an extraordinary job rebranding itself and is
well-positioned as one of the fastest growing networks, supported
by two industry leading parent companies, CBS and Lionsgate,” said
Rosenblatt. “I’m fired up to be part of Pop’s evolution and
creating the next generation of brand-defining content for the
network.”
In Rosenblatt’s current role as Senior Vice President of
Alternative Programming at The CW, he oversees all elements of
development and current programming, including the re-imagination
of the iconic television show, “Whose Line Is It Anyway” and the
upcoming re-launch of “MADtv.” During his nine-year tenure at The
CW, Rosenblatt has steered multiple network hits, including
“America's Next Top Model,” which became a brand-defining show for
The CW and helped launch the network in 2006. He also oversaw “Penn
& Teller: Fool Us” and “Masters of Illusion.”
Prior to joining The CW, Rosenblatt served as Senior Director of
Series Development and Programming for MTV2. In this role, he
oversaw “Celebrity Death Match,” “Wildboyz,” “Final Fu” and
numerous opportunistic programming stunts and specials.
Earlier in his career, Rosenblatt executive produced the
successful telefilm, “Celeste In The City” for ABC Family. He began
his career working in motion picture development for Neal Moritz
& Steve Golin and served various roles in physical
production.
Based in Los Angeles, Rosenblatt is a graduate of Occidental
College.
ABOUT POP:
Fans don’t sit at the outskirts of pop culture making snarky
comments. They live right smack in the middle of it, sharing,
creating, and connecting their passions with others. At Pop, fans
finally have a destination that celebrates the fun of being a fan.
Fans aren’t even fans anymore — they’re gladiators, tributes, human
beings and blockheads. Seen in more than 80 million homes, Pop
gives fans a dedicated channel that loves being a fan as much as
they do. A channel that respects talent over celebrity. A channel
filled with optimism, passion, humor, and excitement. A channel
that understands the fun doesn’t stop when the credits roll… it’s
really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS)
and Lionsgate (NYSE: LGF). The partnership combines CBS’s
programming, production and marketing assets with Lionsgate’s
resources in motion pictures, television and digitally delivered
content. Pop’s ownership structure is comprised of the company with
the #1 broadcast network and many of the top first-run syndication
series (“Entertainment Tonight,” “The Insider”) and the studio that
produces and distributes the blockbuster “Hunger Games,” “Twilight”
and “Divergent” franchises and produces such award-winning TV
series as “Mad Men” and “Orange is the New Black.”
On the Web: www.poptv.comPop Facebook:
https://www.facebook.com/PopTelevisionPop Twitter:
https://twitter.com/PopTV
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160725006140/en/
PopLeslie Furutaleslie.furuta@poptv.com
CBS (NYSE:CBS)
Historical Stock Chart
From Mar 2024 to Apr 2024
CBS (NYSE:CBS)
Historical Stock Chart
From Apr 2023 to Apr 2024