Fans Score All-Access to One of the Biggest Music Sensations in History with the Summer Premiere of “Rock This Boat: New Ki...
April 12 2016 - 3:00PM
Business Wire
Pop to Bring Fans a Complete NKOTB Immersion
with Ten New Episodes, Plus Exclusive Virtual Reality and 360
Content on Littlstar’s Web, Mobile, Headset and Apple TV Platforms
Coming in June
Catch A Sneak Peek:
http://bit.ly/RockThisBoatSeason2
This summer, Pop jumps on-board one of the hottest selling,
fan-driven cruises of the year, featuring one of the most popular
bands in music history, with the second season television series
premiere of ROCK THIS BOAT: NEW KIDS ON THE BLOCK (NKOTB) on
Thursday, June 9 at 8:00 p.m.,
ET/PT.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160412006541/en/
Rock This Boat: NKOTB Premieres Thursday,
June 9 on Pop (Photo: Business Wire)
Season two of the music reality series brings fans intimate,
unprecedented access to NKOTB in 10 new television episodes. To
further immerse viewers in the NKOTB experience, Pop has teamed up
with Littlstar, a premier global network dedicated to virtual
reality (VR) and 360 degree video, to launch immersive content on
web, mobile, headset and Apple TV platforms. The dedicated VR and
360 degree experiences will include live performances with the
band, selfies with Donnie, surf lessons with Joey and Jonathan, and
more.
Over the past eight years since reuniting, the ever popular
NKOTB has played to countless sold out arenas and since brought
back their wildly popular cruise, which first set sail in the 90s,
as an exclusive experience for their fans. NKOTB bandmates, Donnie,
Danny, Joey, Jordan and Jonathan, make the cruise one of those
can’t miss annual experiences with up-close and personal
interactions with fans, theme parties and special live music
performances. NKOTB has sold more than 80 million albums worldwide.
With numerous sold out tours and multiple #1 hit songs, the band’s
annual party cruise has sold out eight years in a row.
“We are elated to re-team with Donnie Wahlberg and pop culture
icons New Kids on the Block for a second season of “Rock This
Boat,” said Paul Adler, SVP of Original Programming and
Development. “As a network that strives to give fans new
experiences and perspectives on their favorite artists, the
unprecedented VIP access we were granted this season not only
achieves, but surpasses this goal.”
In season two of ROCK THIS BOAT: NKOTB, the cameras focus
directly on the band with unprecedented access to all five members
as they engage with each other and rock out with their fans, both
on- and off-stage. This season will give fans a whole new
perspective on the NKOTB cruise as they experience it through the
band members’ eyes with pre-cruise video shot in their homes,
exclusive access to rehearsals for deck parties and concerts, and
revealing looks inside their cabins. Also, new for season two are
five consulting producers behind the camera who are die-hard NKOTB
fans, representing the voice and perspective of the band’s most
loyal followers.
“No producer could help us properly capture the fan experience,
better than the fans themselves,” added Executive Producer Donnie
Wahlberg.
ROCK THIS BOAT is produced by Jarrett Creative Group in
association with Donnie D. Productions. Executive Producers are
Donnie Wahlberg, Julie Insogna Jarrett and Seth Jarrett.
About Pop
Fans don’t sit at the outskirts of pop culture making snarky
comments. They live right smack in the middle of it, sharing,
creating, and connecting their passions with others. At Pop, fans
finally have a destination that celebrates the fun of being a fan.
Fans aren’t even fans anymore — they’re gladiators, tributes, human
beings and blockheads. Seen in more than 80 million homes, Pop
gives fans a dedicated channel that loves being a fan as much as
they do. A channel that respects talent over celebrity. A channel
filled with optimism, passion, humor, and excitement. A channel
that understands the fun doesn’t stop when the credits roll… it’s
really just the beginning.
Pop is a joint venture of CBS Corporation (NYSE: CBS.A and CBS)
and Lionsgate (NYSE: LGF). The partnership combines CBS’s
programming, production and marketing assets with Lionsgate’s
resources in motion pictures, television and digitally delivered
content. Pop’s ownership structure is comprised of the company with
the #1 broadcast network and many of the top first-run syndication
series (“Entertainment Tonight,” “The Insider”) and the studio that
produces and distributes the blockbuster “Hunger Games,” “Twilight”
and “Divergent” franchises and produces such award-winning TV
series as “Mad Men” and “Orange is the New Black.”
Pop on the Web: www.poptv.comPop Facebook:
https://www.facebook.com/PopTelevisionPop Twitter:
https://twitter.com/PopTV
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160412006541/en/
Pop Press Contacts:Haley Wangberg,
323-856-4035haley.wangberg@poptv.comorLeslie Furuta,
323-856-4062leslie.furuta@poptv.comorHillary Povar,
323-856-4140hillary.povar@poptv.com
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