NEW YORK, March 26, 2015 /PRNewswire/ -- The CBS Television
Network is the 2015 TV Network Brand of the Year in the 2015 Harris
Poll EquiTrend® study, the Harris Poll's annual study of brand
equity.
The EquiTrend Brand Equity Index is comprised of three key
factors – Familiarity, Quality and Consideration – that result in a
Brand Equity rating for each brand. Brands that rank highest
in Equity receive the "Brand of the Year" award for their
category. This marks the 27th annual Harris Poll
EquiTrend® study.
About The Harris Poll®
Over the last five decades, Harris Polls have become media staples.
With comprehensive experience and precise technique in public
opinion polling, along with a proven track record of uncovering
consumers' motivations and behaviors, The Harris Poll has gained
strong brand recognition around the world. The Harris Poll offers a
diverse portfolio of proprietary client solutions to transform
relevant insights into actionable foresight for a wide range of
industries including health care, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer packaged goods.
About the CBS Television Network
CBS was established in 1928, when founder William Paley purchased 16 independent radio
stations and christened them the Columbia Broadcast System. Today,
with more than 200 television stations and affiliates reaching
virtually every home in the United
States, CBS's total network lineup was watched by nearly 130
million people a week during the 2013-2014 season. The Network has
the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG
THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE
YOUNG AND THE RESTLESS. Its programming arms include CBS
Entertainment, CBS News and CBS Sports.
To read more about the Harris Poll EquiTrend® Study, click
here.
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SOURCE CBS Corporation