Tough Choices for Caterpillar CEO -- WSJ
October 20 2016 - 3:03AM
Dow Jones News
Equipment maker's next boss must tackle unfinished downsizing as
global rivals rise
By Bob Tita and Andrew Tangel
Among Jim Umpleby's first tasks as Caterpillar Inc.'s chief
executive will be cleaning up the fallout from his predecessor's
expansion plans.
Doug Oberhelman, who is leaving the top job at the end of this
year after big money investments ran afoul of the global
commodities bust, has embarked on a cost cuts aiming to pare 10,000
jobs, $1.5 billion in annual expenses, and up to 20 plants through
2018.
Mr. Umpleby will preside in his first months as CEO over a
downsizing expected to last through next year. The 58-year-old
Caterpillar veteran also faces contract negotiations ahead of a
March 1 deadline with the equipment maker's United Auto Workers
union.
Those cutbacks and negotiations will set the stage for decisions
on how aggressively Caterpillar will chase the next boom in
construction and mining, or whether it will narrow the equipment
giant's focus to less-risky projects and higher-profit business
lines.
Caterpillar's sales of bulldozers, excavators, mining shovels
and huge dump trucks have declined for four consecutive years. Many
analysts expect them to fall again in 2017. Caterpillar faces a
tougher set of competitors in China and Japan that are ratcheting
up product lines and quality in expectation of a market
rebound.
Since 2013, Mr. Umpleby presided over Caterpillar's engines
business: a low-profile division that recently has been
Caterpillar's most profitable. Engines have accounted for up to
two-thirds of the company's annual operating profit in recent years
and 40% of its equipment sales.
Identifying pockets of strength in Caterpillar's cyclical
markets likely will define Mr. Umpleby's tenure, particularly if
demand for Caterpillar's earth-moving and mining equipment remains
soft.
In its engine business, "they could identify opportunities that
are not immediately obvious now," said Joe O'Dea, an analyst for
Vertical Research Partners LLC.
Despite 35 years at Caterpillar, Mr. Umpleby isn't well known at
the company's Peoria, Ill., headquarters because he spent most of
his time in San Diego and overseas. His ascent was a surprise to
some.
Mr. Umpleby wasn't available for comment. A Caterpillar
spokeswoman declined to say whether he would speak with analysts
next week after the company releases its third-quarter results.
The spokeswoman said Mr. Umpleby will be reviewing the company's
strategy with Caterpillar's leadership team in coming weeks. "You
should expect to hear more about the strategy in early 2017," she
said in an email, noting Messrs. Oberhelman and Umpleby will remain
in their current positions through the end of the year. "We're all
focused on finishing the year strong."
Colleagues described Mr. Umpleby, son of a steel mill foreman in
Highland, Ind., as a methodical manager and careful listener. Don
Ings, a former Caterpillar executive who has known Mr. Umpleby for
more than 30 years, said the company's fortunes may turn up during
his tenure.
"Doug was dealt a deck of cards," Mr. Ings said of Mr.
Oberhelman. "Jim's going to be lucky enough that his deck of cards
is going to include the upcycle [for machinery] and Caterpillar is
very, very-well positioned to achieve greatness during that
cycle."
Mr. Umpleby joined Caterpillar in 1981 through its acquisition
of Solar Turbines, a subsidiary prized for its high margins. He
later served as the San Diego-based business unit's president. The
oil-price decline has damped Solar's sales recently, but the
division hasn't slipped as much as other units.
"Those gas turbines continue to operate on offshore facilities,
oil and gas pipelines," Mr. Umpleby told investors at a conference
in August. "We're pleased with where we are at this point in the
year."
Mr. Umpleby will report to Dave Calhoun, an executive at
private-equity firm Blackstone Group LP who will replace Mr.
Oberhelman as board chairman at the end of March. It is the first
time Caterpillar will have a separate chairman and CEO in 26
years.
"If I had to pick a chairman of any company that needed turning
around, I'd pick Dave," said Jim Kilts, former Nielsen Holdings
chairman when Mr. Calhoun was its CEO.
Write to Bob Tita at robert.tita@wsj.com and Andrew Tangel at
Andrew.Tangel@wsj.com
(END) Dow Jones Newswires
October 20, 2016 02:48 ET (06:48 GMT)
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