MELVILLE, N.Y., Jan. 5, 2017 /PRNewswire/ -- In March 2017, Canon U.S.A., Inc., a leader in digital imaging
solutions, will celebrate the 30th anniversary of the launch of the
Company's EOS System, which includes EOS-series
interchangeable-lens cameras and a diverse range of system
accessories, beginning with interchangeable EF lenses.
EOS, which stands for "Electro Optical System," is also the name
of the Greek goddess of the dawn. Canon's EOS System debuted in
March 1987 with the launch of the EOS
650 single-lens reflex (SLR) camera and EF lenses,1
making EOS cameras the world's first to incorporate an electronic
mount system, representing a new generation of Auto Focus SLR
cameras.
Featuring the essential components of a digital camera, the CMOS
sensor, image processor and interchangeable lenses, the EOS system
was developed in-house and set the foundation for a product lineup
that saw increased performance as new technology was developed. As
a follow up, with the essential components in mind, in September 2003, Canon took another step forward,
introducing the first entry-level DLSR, the EOS Digital Rebel,
ushering in a new digital era. As the EOS Digital Rebel began to
garner praise for its compact, lightweight design,
user-friendliness and affordable price-point, Canon achieved an
overwhelming portion of the interchangeable-lens camera market that
year, taking the No.1 share, which it has held for 13 consecutive
years through 2015. Thanks to the long-term support from Canon
customers, in November 2015,
cumulative production of EOS-series cameras reached 80 million
units, and in August 2016, the total
number of EF lenses produced surpassed the 120 million-unit
mark.
Since its debut in 1987, the EOS System has consistently aimed
to expand the boundaries of photographic expression, and with
Canon's optical technology at its core, the Company continues to
refine its imaging technology and strengthen and expand the EOS
System. In 2008, the Company released the EOS 5D Mark II, the
world's first digital SLR camera equipped with a Full HD video
function, helping to facilitate the widespread adoption of digital
SLR cameras as a tool for capturing video, and in 2012, that video
technology was transformed for the Business-to-Business sector in
the form of the Cinema EOS System, introduced to the world in
Hollywood, California. Now, the
EOS System, including the Cinema EOS System, comprises 24
models2 with a selection of 97 EF lens models. With this
rich product lineup, the EOS System meets the various needs of
different users.
Canon will continue to refine its diverse imaging technologies
based on its core optical technology, combining still-image, video
and network capabilities to expand and create an even stronger EOS
System that meets the needs of increasingly diverse users to
promote the spread of the photo and video culture. In addition,
thanks to advances in imaging technology, Canon is opening up new
expressive avenues, where texture, three-dimensionality and a sense
of realism can be recreated in both still images and videos, to
support appealing imaging experiences.
About Canon U.S.A.,
Inc.
Canon U.S.A., Inc.,
is a leading provider of consumer, business-to-business, and
industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately
$31 billion in global revenue, its
parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S.
patents granted in 2015† and is one of Fortune Magazine's World's
Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of
customer satisfaction and loyalty, providing 100 percent U.S.-based
consumer service and support for all of the products it
distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and
environmental responsibility. In 2014, the Canon Americas
Headquarters secured LEED® Gold certification, a recognition for
the design, construction, operations and maintenance of
high-performance green buildings. To keep apprised of the latest
news from Canon U.S.A., sign up
for the Company's RSS news feed by visiting www.usa.canon.com/rss
and follow us on Twitter @CanonUSA. For media inquiries, please
contact pr@cusa.canon.com.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
1 The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8
were released alongside the EOS 650.
2 Includes digital cinema cameras, compact-system cameras and film
cameras.
Canon U.S.A. Web
site:
www.usa.canon.com
For sales information/customer support:
www.usa.canon.com
1-800-OK-CANON
ccenter@cits.canon.com
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SOURCE Canon U.S.A., Inc.