Trend Offset Printing Announced as First U.S. Company to Install the Oce ImageStream 2400
October 05 2015 - 8:57AM
Canon Solutions America, Inc., a wholly owned subsidiary of Canon
U.S.A., Inc., today announced a monumental moment in the company's
history as its long-time partner, Trend Offset Printing (Trend), is
set to become the first company in the U.S. to install the Océ
ImageStream 2400 inkjet press. Trend, a nationally recognized
commercial print business that specializes in the web offset
printing of publications, catalogs, and direct mail for retail,
healthcare, and financial services companies, made its formal
announcement during the DMA &Then Marketing Conference, held
October 4-6, 2015 in Boston, Massachusetts. For nearly 20 years,
Trend has focused on its "Distribute and Print" strategy of helping
local, regional, and national companies reach their clients and
consumers in the shortest time frame possible. With a national
footprint of robust printing plants, Trend has maintained its
success and relevancy through a commitment to delivering
customer-focused print solutions on state-of-the-art equipment.
Additionally, Trend Offset Printing is a full-service mail
operation offering both inline and offline solutions for both local
and national customers. All of its facilities are located within 20
minutes of U.S. Postal Periodical Bulk Mail Centers and its trained
staff handles all classes of mail, and, as a practice, helps
optimize postage savings for its clients. As time and turnaround is
everything for the commercial print leader, Trend continues to
adopt next-generation print and communication technologies to meet
the demanding requirements of its customers. To sustain its
reputation of providing consumer-ready data and personalized
consumer communications, Trend has a long history of working with
its clients to streamline the flow of data through intuitive
programing tools. When the commercial offset web printing company
decided it was time to further expand its offerings, it looked for
a manufacturing partner who was dedicated to inkjet imaging on
industry standard paper stocks. To keep the price point in reach of
its current offset printing, normal paper grades and stocks needed
to work without any special coating applied. Enter the Océ
ImageStream 2400. Launched earlier this year, the ImageStream
series is Canon's newest line of production inkjet technologies and
is the first full-color inkjet press to print on standard
offset-coated paper stock. Seamlessly fitting Trend's needs, the
company knew it had the right partner in Canon Solutions America.
"We took almost two years to research every available inkjet web
press on the market," said Aaron Day, CEO of Trend Offset Printing.
"With very specific requirements in place, we felt that Canon
Solutions America, as a proven industry leader, was the right
choice. In addition, the detail of our research and testing should
give both Trend and Canon Solutions America advantages for the next
few years based on the criteria we feel are vital for the industry
to accept a major migration to inkjet web printing." Focusing
heavily on productivity, Aaron Day and his team understood the need
for a reliable machine that could efficiently turn high-demand jobs
around at accelerated rates. With the ability to run print jobs at
525 feet per minute at 1200dpi, the Océ ImageStream 2400 gives
Trend the speed it needs for its evolving customer output. The
unique efficiency and quality of Canon's new inkjet product will
allow the cost per unit to be more easily accessible by mainstream
markets while offering the quality required by offset web printing
companies like Trend. Known for its robust mailing solutions, Trend
also wanted to stay ahead of the inkjet movement and ensure its
customers that it continues to grow with the industry as it shifts.
"At Trend we are constantly listening to our customers and what
they need to be successful," added Day. "We also spend an enormous
amount of time thinking about what keeps print relevant in today's
environment of multichannel communication choices. There are so
many ways for our clients to communicate with their customers, but
we feel that print still has tremendous reach and the more we can
personalize it and make it responsive, the longer it will stay
vibrant." "Working together with leaders and innovative minds like
Aaron Day and the rest of the Trend Offset team is what helps push
this industry forward," said Mal Baboyian, executive vice
president, Large Format Solutions/Production Print Solutions, Canon
Solutions America. "We truly respect and value everything Trend is
doing to evolve with the new technologies coming from Canon. Their
recent acquisition of the Océ ImageStream 2400 is a major leap
forward for both companies." Designed to help customers like Trend
expand their portfolio of offerings, the Océ ImageStream 2400 is
suitable for a wide range of high-end applications, including
books, brochures, magazines, and catalogues, combining the familiar
image quality and feel of offset print with the power and
versatility of a digital workflow, enabling shorter or combined
print runs, personalized content, and print-on-demand. As part of
the valued partnership between Canon Solutions America and Trend,
the two companies worked together to build a business model that
would allow Trend to experience a mass adoption of Canon's newest
technology in expedited form. Day noted that working with a company
that could provide a model that would push the cost per page down
as ink and machine usage went up was paramount. "As time goes by,
the cost of the ink and the cost of the inkjet heads should come
down substantially. Understanding that the printer can't bear all
the cost of the R &D process was what led us to choose Canon
Solutions America and their proposed business model." With a
history of staying at the leading-edge of technology, Trend and
Canon Solutions America have embarked on a historic partnership
that will bring the newest ImageStream technology to the U.S. for
the first time. "We will benefit greatly by having a partner that
fully understands the commercial offset web printing business,"
said Baboyian. "Our partnership with Trend puts us in place to grow
in this segment." "The Océ ImageStream 2400 will give Trend Offset
Printing the productivity to bring four-color personalized printing
to the mainstream client," added Day. "The flexibility we will have
compared to the on press imaging option is even more dynamic. We
are very excited at Trend to see where our clients will go with
this new technology."
About Trend Offset Printing
Headquartered in Los Alamitos, CA, and founded in 1986,
privately held Trend (www.trendoffset.com) has full-service,
state-of-the-art heatset and open web printing facilities in
California, Texas and Florida that service the direct mail,
publishing, retail and catalog industries. Using the most modern
technology and strategically located plants, Trend provides
high-quality printing, rapid turnaround times and innovative
solutions for its valued clients. For sales info:
Brian O'Connor Western Regional Sales Director
Trend Offset Printing 3701 Catalina
Street Los Alamitos, CA 90720 562-794-2329 direct 310-770-8840 cell
boconnor@trendoffset.com Editorial Contact:
Michelle Ratzlaff Marketing Trend Offset Printing •
mratzlaff@trendoffset.com 512.666.5379 office • 512.285.0112 cell
About Canon Solutions America, Inc.
Canon Solutions America provides industry leading enterprise,
production, and large format printing solutions, supported by
exceptional professional service offerings. With the technology
offerings of the Canon and Océ brands, Canon Solutions America
helps companies of all sizes improve sustainability, increase
efficiency, and control costs through high volume, continuous feed,
digital and traditional printing, and document management
solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon
Solutions America is headquartered in Melville, N.Y. and has sales
and service locations across the U.S. For more information on Canon
Solutions America, please visit csa.canon.com. Canon is a
registered trademark of Canon Inc. in the United States and
elsewhere. Océ is a registered trademark of Océ-Technologies B.V.
in the United States and elsewhere. All other referenced product
names and marks are trademarks of their respective owners and are
hereby acknowledged. © 2015 Canon Solutions America, Inc. All
rights reserved.
CONTACT: For sales info/customer support:
1-844-443-INFO (4636)
Editorial Contact:
Stephanie Caro
631-330-4432
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