Canon U.S.A. Soars to New Heights as It Sponsors the Albuquerque International Balloon Fiesta®
June 23 2015 - 5:46PM
Business Wire
Colorful Balloons Create Vivid Imagery in
Bright New Mexico Sky that Inspire Visitors to Capture Dreamlike
Moments with Canon See Impossible
Filling Albuquerque’s skies for a picture perfect moment, Canon
U.S.A., Inc., a leader in digital imaging solutions, is proud to
announce that it is the Presenting Sponsor for the Albuquerque
International Balloon Fiesta, a world-renowned attraction and
destination from Oct. 3-11, 2015 in Albuquerque, New Mexico. As
part of the sponsorship, Canon will present the Opening Day Mass
Ascension that highlights the launch of 550 colorful hot air and
gas balloons. The Company will also present the spectacular Night
MagicTM Glow, where balloons light up the night sky on the second
Saturday of the Balloon Fiesta. To mark the beginning of this
significant three-year sponsorship, a Canon See Impossible balloon
will fly through the sky.
”We are thrilled to have Canon come onboard as the Presenting
Sponsor. We look forward to this partnership creating exciting
opportunities for our guests and community,” said Balloon Fiesta
board president, Mike Rice.
As the Official Imaging Company of the Balloon Fiesta, Canon
will host hands-on activities to allow attendees to experience the
wide array of its photographic and printing products, and will
provide educational experiences to help attendees see impossible
and capture photos and videos like never before. Additionally,
Canon is collaborating with the Albuquerque International Balloon
Fiesta to present the Cindy Petrehn Memorial Photo Contest, where
attendees can share and submit their favorite photographs of the
luminous event.
“As one of the most photographed events in the world, being the
presenting sponsor of the Albuquerque International Balloon Fiesta
is a natural fit for us,” said Eliott Peck, senior vice president
and general manager, Imaging Technologies & Communications
Group, Canon U.S.A., Inc. “Our sponsorship is a testament to our
commitment to the local Albuquerque community and our customers.
Through this initiative, we want to inspire hundreds of thousands
of attendees to showcase their creativity and learn how the right
tools can help preserve memorable moments for years to come.”
For more information about how consumers are inspired with Canon
See Impossible, visit: seeimpossible.usa.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions to
the United States and to Latin America and the Caribbean (excluding
Mexico) markets. With approximately $31 billion in global revenue,
its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in
U.S. patents granted in 2014† and is one of Fortune Magazine's
World’s Most Admired Companies in 2015. In 2014, Canon U.S.A.
received the PCMag.com Readers’ Choice Award for Service and
Reliability in the digital camera and printer categories for the
11th consecutive year. Canon U.S.A. is committed to the highest
level of customer satisfaction and loyalty, providing 100 percent
U.S.-based consumer service and support for all of the products it
distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of
social and environmental responsibility. In 2014, the Canon
Americas Headquarters secured LEED® Gold certification, a
recognition for the design, construction, operations and
maintenance of high-performance green buildings. To keep apprised
of the latest news from Canon U.S.A., sign up for the Company's RSS
news feed by visiting www.usa.canon.com/rss and follow us on
Twitter @CanonUSA and @CanonUSAimaging.
About the Albuquerque International Balloon Fiesta
The Albuquerque International Balloon Fiesta is an annual
festival of hot air balloons that takes place every October in
Albuquerque, New Mexico, USA. It is the largest gathering of
balloons and balloonists in the world. For details on events,
schedule, entertainment and photographs visit our
website www.balloonfiesta.com and follow us on
Twitter @BalloonFiesta and Facebook.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
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version on businesswire.com: http://www.businesswire.com/news/home/20150623006644/en/
Editorial:Canon U.S.A.,
Inc.Emily Moran, 631-330-2403emmoran@cusa.canon.comorFor sales
information/customer
support:1-800-OK-CANONwebsite:http://www.usa.canon.com
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