CAJ Canon Inc

Canon U.S.A. Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., is developing a free firmware1 upgrade for the DP-V3010 30-inch professional 4K Reference Display (launched in March 2014) that includes a range of new and enhanced functions, including an HDR (High Dynamic Range) display mode.

Since its launch, the DP-V3010 display has garnered high acclaim from professionals working in 4K digital cinema and other areas of video production. Through the firmware upgrade, users will be able to take advantage of such new functions as an HDR display mode, which enables the display of HDR video with minimal underexposed and overexposed areas, and a function for displaying content captured in the ITU-R BT.2020 next-generation broadcast standard color gamut,2 which was adopted for 4K UHD-TV broadcasting tests. Due to these and other new features, the firmware upgrade will deliver improved efficiency for high-resolution video production and editing workflows, providing high-quality and expressive image content.

HDR display modeThe upgrade will enable the DP-V3010 to display HDR footage captured in not only the SMPTE ST 2084 standard that is approved by the Society of Motion Picture & Television Engineers (SMPTE), but also Canon’s proprietary Canon Log and Canon Log 2 gamma settings. The HDR display function will allow users to view and confirm the subtle details of underexposed and overexposed areas of displayed images, content that until now could not be fully reproduced. Supporting user needs from input to output, the DP-V3010 can be paired with the Canon Cinema EOS C500/C500 PL Digital Cinema Camera (released in October 2012) as well as the just announced EOS C300 Mark II Digital Cinema Camera (to be released in early September 2015), facilitating the creation of a wide variety of expressive, high-impact scenes.

Addition of ITU-R BT.2020 color gamut display functionIn addition to the current display method provided for footage captured in the ITU-R BT.2020 color gamut3 through Canon proprietary technology, the upgrade allows users to maximize the reproduction of hues that fall outside of the DP-V3010’s native color gamut. By offering two image display methods for viewing and confirming such video content, including the device’s conventional method, this helps maximize the true reproduction of colors that fall within the DP-V3010’s native color gamut, the display allows users to select the ideal method based on production application and workflow requirements.

Support for ACESproxy (ACES 1.0)4The new firmware will enable the DP-V3010 professional display to support the latest ACESproxy transfer standard for the ACES (Academy Color Encoding System) color management standard approved by AMPAS (the Academy of Motion Picture Arts and Sciences). When used in combination with input devices supporting the ACESproxy standard, the DP-V3010 display can deliver consistent color reproduction both on-set and during the editing process, resulting in improved workflow efficiency.

Support for Canon Log 2 for high compatibility across video-editing workflowsThrough the firmware upgrade, the DP-V3010 display will support Canon Log 2, which offers a wide dynamic range and provides high compatibility with various video-editing workflows, such as during the post-production color grading process. Supporting high-precision editing procedures, the display helps facilitate a high level of gradation expression for video captured with the EOS C300 Mark II Digital Cinema Camera, which utilizes Canon Log 2.

New and enhanced functions for improved video-production workflow efficiency1) Function enabling the use of multiple LUTs5 and ASC CDLs6 for each picture mode2) Function allowing the selection of OSD (On-Screen Display) display size3) Improvement in the speed with which displayed images can be switched4) Improvements in other areas of operability

Additional informationThe new firmware upgrade is expected to be available in November 2015. Canon will be demonstrating the DP-V3010 firmware update at the Company’s #C4325 booth at the 2015 NAB (National Association of Broadcasters) Show, to be held from April 13 to 16 in Las Vegas, Nevada. In addition, the DP-V3010 display’s direct sales price is now $24,999.

For more information, and full list of product specifications, visithttp://usa.canon.com/nab2015

About Canon U.S.A., Inc.Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2014† and is one of Fortune Magazine's World's Most Admired Companies in 2014. In 2014, Canon U.S.A. has received the PCMag.com Readers' Choice Award for Service and Reliability in the digital camera and printer categories for the 11th consecutive year. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names and other marks are trademarks of their respective owners.

Availability and specifications of firmware upgrade are subject to change without notice.

1 Firmware is a type of software used to control product hardware functions. 2 Does not contain all RGD chromaticity points. Please refer to the above color gamut comparison table for the chromaticity points supported by the DP-V3010. 3 Does not contain all RGD chromaticity points. Requires the DP-V3010 firmware upgrade announced on September 4, 2014. 4 The DP-V3010 firmware upgrade announced on September 4, 2014, enables support for ACESproxy (ACES System Ver. 0.7). As of the date of this announcement, operation has been confirmed based on the ACES 1.0 Developer Release issued by AMPAS 5 Look Up Table. A LUT, as a reference table for calculation method and numerical value, encompasses the image-making know-how of each respective colorist. 6 American Society of Cinematographers Color Decision List. ASC DL is a framework for the exchange of basic RGB color-correction information between equipment and software from different manufacturers.

Editorial:Canon U.S.A., Inc.Robert Luckett, 631-330-5205rluckett@cusa.canon.comorLeigh Nofi, 631-330-3783lnofi@cusa.canon.comorCanon U.S.A. Website:www.usa.canon.comorFor sales information/customer support:1-800-OK-CANON