Free Canon Firmware Upgrade for DP-V3010 4K Reference Display Adds New and Enhanced Features, Including HDR Display
April 08 2015 - 9:11AM
Business Wire
Canon U.S.A. Inc., a leader in digital imaging solutions, today
announced that its parent company, Canon Inc., is developing a free
firmware1 upgrade for the DP-V3010 30-inch professional 4K
Reference Display (launched in March 2014) that includes a range of
new and enhanced functions, including an HDR (High Dynamic Range)
display mode.
Since its launch, the DP-V3010 display has garnered high acclaim
from professionals working in 4K digital cinema and other areas of
video production. Through the firmware upgrade, users will be able
to take advantage of such new functions as an HDR display mode,
which enables the display of HDR video with minimal underexposed
and overexposed areas, and a function for displaying content
captured in the ITU-R BT.2020 next-generation broadcast standard
color gamut,2 which was adopted for 4K UHD-TV broadcasting tests.
Due to these and other new features, the firmware upgrade will
deliver improved efficiency for high-resolution video production
and editing workflows, providing high-quality and expressive image
content.
HDR display modeThe upgrade will enable the DP-V3010 to
display HDR footage captured in not only the SMPTE ST 2084 standard
that is approved by the Society of Motion Picture & Television
Engineers (SMPTE), but also Canon’s proprietary Canon Log and Canon
Log 2 gamma settings. The HDR display function will allow users to
view and confirm the subtle details of underexposed and overexposed
areas of displayed images, content that until now could not be
fully reproduced. Supporting user needs from input to output, the
DP-V3010 can be paired with the Canon Cinema EOS C500/C500 PL
Digital Cinema Camera (released in October 2012) as well as the
just announced EOS C300 Mark II Digital Cinema Camera (to be
released in early September 2015), facilitating the creation of a
wide variety of expressive, high-impact scenes.
Addition of ITU-R BT.2020 color gamut display functionIn
addition to the current display method provided for footage
captured in the ITU-R BT.2020 color gamut3 through Canon
proprietary technology, the upgrade allows users to maximize the
reproduction of hues that fall outside of the DP-V3010’s native
color gamut. By offering two image display methods for viewing and
confirming such video content, including the device’s conventional
method, this helps maximize the true reproduction of colors that
fall within the DP-V3010’s native color gamut, the display allows
users to select the ideal method based on production application
and workflow requirements.
Support for ACESproxy (ACES 1.0)4The new firmware
will enable the DP-V3010 professional display to support the latest
ACESproxy transfer standard for the ACES (Academy Color Encoding
System) color management standard approved by AMPAS (the Academy of
Motion Picture Arts and Sciences). When used in combination with
input devices supporting the ACESproxy standard, the DP-V3010
display can deliver consistent color reproduction both on-set and
during the editing process, resulting in improved workflow
efficiency.
Support for Canon Log 2 for high compatibility across
video-editing workflowsThrough the firmware upgrade, the
DP-V3010 display will support Canon Log 2, which offers a wide
dynamic range and provides high compatibility with various
video-editing workflows, such as during the post-production color
grading process. Supporting high-precision editing procedures, the
display helps facilitate a high level of gradation expression for
video captured with the EOS C300 Mark II Digital Cinema Camera,
which utilizes Canon Log 2.
New and enhanced functions for improved video-production
workflow efficiency1) Function enabling the use of multiple
LUTs5 and ASC CDLs6 for each picture mode2) Function allowing the
selection of OSD (On-Screen Display) display size3) Improvement in
the speed with which displayed images can be switched4)
Improvements in other areas of operability
Additional informationThe new firmware upgrade is
expected to be available in November 2015. Canon will be
demonstrating the DP-V3010 firmware update at the Company’s #C4325
booth at the 2015 NAB (National Association of Broadcasters) Show,
to be held from April 13 to 16 in Las Vegas, Nevada. In addition,
the DP-V3010 display’s direct sales price is now $24,999.
For more information, and full list of product specifications,
visithttp://usa.canon.com/nab2015
About Canon U.S.A., Inc.Canon U.S.A., Inc., is a leading
provider of consumer, business-to-business, and industrial digital
imaging solutions to the United States and to Latin America and the
Caribbean (excluding Mexico) markets. With approximately $31
billion in global revenue, its parent company, Canon Inc.
(NYSE:CAJ), ranks third overall in U.S. patents granted in 2014†
and is one of Fortune Magazine's World's Most Admired Companies in
2014. In 2014, Canon U.S.A. has received the PCMag.com Readers'
Choice Award for Service and Reliability in the digital camera and
printer categories for the 11th consecutive year. Canon U.S.A. is
committed to the highest level of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured
LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from Canon U.S.A.,
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pr@cusa.canon.com.
†Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names and other marks are trademarks of
their respective owners.
Availability and specifications of firmware upgrade are subject
to change without notice.
1 Firmware is a type of software used to control product hardware
functions. 2 Does not contain all RGD chromaticity points. Please
refer to the above color gamut comparison table for the
chromaticity points supported by the DP-V3010. 3 Does not contain
all RGD chromaticity points. Requires the DP-V3010 firmware upgrade
announced on September 4, 2014. 4 The DP-V3010 firmware upgrade
announced on September 4, 2014, enables support for ACESproxy (ACES
System Ver. 0.7). As of the date of this announcement, operation
has been confirmed based on the ACES 1.0 Developer Release issued
by AMPAS 5 Look Up Table. A LUT, as a reference table for
calculation method and numerical value, encompasses the
image-making know-how of each respective colorist. 6 American
Society of Cinematographers Color Decision List. ASC DL is a
framework for the exchange of basic RGB color-correction
information between equipment and software from different
manufacturers.
Editorial:Canon U.S.A.,
Inc.Robert Luckett,
631-330-5205rluckett@cusa.canon.comorLeigh Nofi,
631-330-3783lnofi@cusa.canon.comorCanon U.S.A.
Website:www.usa.canon.comorFor sales information/customer
support:1-800-OK-CANON
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