Canon U.S.A., Inc., a leader in digital imaging solutions,
announced today it will return to Austin, Texas, as a sponsor at
South by Southwest (SXSW) 2015 (Interactive: March 13-17; Film:
March 13-21; Music: 17-22). The multi-disciplinary festival
attracts more than 72,000 attendees connected to the film,
interactive, and music industries. To serve these creative minds
converging in Austin, Canon will be the official presenter of the
SXSW Filmmakers Lounge and Press Suite, as well as host a special
panel session.
“We are honored to be a sponsor at this year’s South by
Southwest festival, a festival unlike any other, which fully
connects the conjoined worlds of film, music, and technology,” said
Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Canon is
excited to show attending festival storytellers how Canon supports
various aspects of filmmaking – no matter the genre or
platform.”
Filmmakers Lounge Hosted by CanonFrom March 13-20, Canon
will welcome eligible festival goers* to relax, refresh, and learn
more about Canon products at the SXSW Filmmakers Lounge. The
Lounge, centrally located in the Austin Convention Center (500 E
Cesar Chavez St, Meeting Room 2) will feature light snacks and
drinks provided by SXSW, and a hands-on display of some of Canon’s
latest products. Attendees can see the new EOS C100 Mark II Digital
Video Camera and EOS 7D Mark II digital SLR camera, as well as
other EOS and Cinema EOS cameras and lenses that can help creators
tell their stories.
Filmmakers Lounge
Hours:Friday, March 13: 12pm-6pmSaturday, March 14 -
Thursday, March 19: 9am-6pmFriday, March 20: 9am-1pm
*Filmmakers badge required for entry between 9am-1pm; Film,
Gold, or Platinum badges required from 1pm-6pm.
Canon will also curate a program of intimate talks with several
festival filmmakers and storytellers, taking place in the
Filmmakers Lounge at 2pm daily from March 14-16. These programs are
open to Film, Gold, or Platinum badge holders and are subject to
room capacity.
Saturday, March 14:Join
Sneakerheadz directors David T. Friendly and Mick Partridge in a
conversation about the passionate collecting culture they profile
in their film and the Cinema EOS C300 camera they used to capture
it.
Sunday, March 15:Justine
Ezarik, also known as iJustine, served as an executive producer on
festival film A Brave Heart: The Lizzie Velasquez Story. Joined by
the film’s cinematographer Ben Powell, she will chat about the
filmmaking process and how they used the EOS C300 and EOS C100
cameras to capture Lizzie’s inspiring story.
Monday, March 16:Alternative
means of transportation meet alternative forms of film distribution
when director Fedrik Gertten and cinematographer Kiki Allegier
discuss their festival selection Bikes vs. Cars alongside Nick
Gonda, the founder of Tugg.
Press Suite Hosted by CanonIn the SXSW Press Suite, Canon
will support the many registered, accredited media with a SXSW
Press Badge** of the festival by offering a workspace and retreat,
featuring computers with Internet access, Wi-Fi® hot spot, and
comfortable furnishings. Canon will also offer registered,
accredited members of the media with a SXSW Press Badge free
on-site clean and checks, on a first-come, first-serve basis, for
up-to-two items of current Canon equipment (excluding Cinema
digital video cameras or lenses)***, serviced by Canon Professional
Service (CPS) technicians. The technical representatives will also
be available in the Press Suite, located in the Austin
Convention Center (500 E Cesar Chavez St, Meeting Room 14), to
answer product questions that may arise.
Press Suite Hours:Friday,
March 13: 12pm-6pmSaturday, March 14 - Tuesday, March 17:
9am-6pmWednesday, March 18 - Friday, March 20: 10am-6pmSaturday,
March 21: 11am-4pm
**SXSW Press badge required for entry at all times.
Canon Spotlight: The Cinematography of Comedy
PanelCanon also invites Film, Gold, and Platinum badge holders
to participate in a special panel discussion and Q&A as part of
the SXSW program****. Celebrated filmmakers Ondi Timoner (Director,
BRAND: A Second Coming, The Last Mile), J.M. Logan (Producer,
Manson Family Vacation), and Abe Epperson (Cinematographer and
Director of Original Series, Cracked.com) will participate in a
conversation moderated by Tim Smith (Sr. Film and Television
Advisor, Canon U.S.A.) on the craft of cinematography. Just like
the SXSW community, these experts create all types of content, from
documentaries to narrative features to web series. Panelists will
share anecdotes from their most recent productions, delve into the
cinematic devices and visual cues that enhance laughs on screen,
and discuss why the small size and reliability of Canon Cinema EOS
cameras make them a standout for the comedy genre.
Canon Spotlight Date and
Location:Monday, March 16: 11am-12pmIntercontinental
Stephen F. Austin HotelCapital Ballroom B701 Congress Avenue
**** Film, Gold, or Platinum badges required for entry to attend
the panel. Subject to room capacity.
To find out more about Canon’s SXSW activities, please visit the
Cinema EOS website or follow Canon U.S.A. on Twitter and Vimeo.
About Canon U.S.A., Inc.Canon U.S.A., Inc., is a leading
provider of consumer, business-to-business, and industrial digital
imaging solutions to the United States and to Latin America and the
Caribbean (excluding Mexico) markets. With approximately $31
billion in global revenue, its parent company, Canon Inc.
(NYSE:CAJ), ranks third overall in U.S. patents granted in 2014†
and is one of Fortune Magazine's World's Most Admired Companies in
2014. In 2014, Canon U.S.A. has received the PCMag.com Readers'
Choice Award for Service and Reliability in the digital camera and
printer categories for the 11th consecutive year. Canon U.S.A. is
committed to the highest level of customer satisfaction and
loyalty, providing 100 percent U.S.-based consumer service and
support for all of the products it distributes. Canon U.S.A. is
dedicated to its Kyosei philosophy of social and environmental
responsibility. In 2014, the Canon Americas Headquarters secured
LEED® Gold certification, a recognition for the design,
construction, operations and maintenance of high-performance green
buildings. To keep apprised of the latest news from Canon U.S.A.,
sign up for the Company's RSS news feed by visiting
www.usa.canon.com/rss and follow us on Twitter
@CanonUSA. For media inquiries, please contact
pr@cusa.canon.com.
† Based on weekly patent counts issued by United States Patent
and Trademark Office.
All referenced product names, and other marks, are trademarks of
their respective owners.
*** Cameras and lenses will be treated as separate items. All
items must be picked up on the same day as they were dropped off.
All items will be taken on a first-come, first-serve basis up to
Service Technicians daily capacity. “Current” refers to
professional cameras and lenses in Canon’s current lineup of
equipment. Does not include Cinema digital video cameras or
lenses.
Editorial Contacts:Robert
LuckettCanon U.S.A., Inc.(631)
330-5205rluckett@cusa.canon.comorLeigh NofiCanon U.S.A., Inc.(631)
330-6783lnofi@cusa.canon.comorCanon U.S.A. Web
Site:www.usa.canon.comorFor sales information/customer
support:1-800-OK-CANON
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