CHICAGO, Nov. 11, 2016 /PRNewswire/ -- Habitat for
Humanity believes that everyone deserves a decent and affordable
place to live, and this year's Comforts From Home Project with
Marie Callender's® and Habitat will
help further that vision.
Marie Callender's, part of the
Conagra Brands [NYSE: CAG] portfolio, is announcing this year's
Comforts From Home Project, which aims to help families across
the United States and abroad build
strength, stability and self-reliance through home ownership.
At the heart of the partnership with Habitat for Humanity is
specially marked packaging that builds awareness for the families
partnering with Habitat for Humanity while encouraging others to
join Marie Callender's in support of
the non-profit housing ministry.
Shoppers can help give to Habitat for Humanity by entering the
on-pack code from one of the more than approximately 68 million
specially marked packages of Marie Callender's frozen
meals or desserts. Marie
Callender's will donate $.50 to Habitat for
Humanity for each code entered at ComfortsFromHome.com by
Feb. 28, 2017, up to $300,000, with a guaranteed minimum donation of
$100,000.
"With our made-from-scratch crusts and homemade touches,
Marie Callender's meals and desserts
often remind people of home and the comfort it can bring," said
Chris Brocky, vice president and
general manager, Conagra Brands. "This year's Comforts From Home
Project will not only benefit families striving to obtain a
comfortable, affordable place to call their own; it will help
provide the sense of security and pride we know homeownership
brings."
In addition to the on-pack promotion, the Comforts
From Home project will be supported with a robust
marketing campaign that includes in-store signage, a free standing
newspaper insert, a magazine outsert in the November issues of
All Recipes, Better Homes & Gardens,
Martha Stewart Living and
Taste of Home, as well as digital and social media
support.
Marie Callender's has also
partnered with Scripps Networks Interactive to promote this year's
Comforts From Home Project. The partnership includes in-show
integration, custom content and digital sponsorships within HGTV's
Brothers Take New Orleans, DIY Network's Tiny House, Big Living, Great American
Country's GAC Top 20 Country Countdown and Chopped,
airing on Food Network and Cooking Channel. Two high-impact
advertising units in Food Network Magazine and HGTV
Magazine extend the Scripps Networks Interactive partnerships
into print.
"Partners like Marie Callender's
are invaluable to the mission of Habitat for Humanity," said
Colleen Finn Ridenhour, deputy
director, Corporate and Foundation Relations, Habitat for Humanity
International. "The Marie Callender's Comforts from Home Project is
a fully integrated campaign raising the profile of Habitat's
mission and enabling more people to partner with to build or
improve a place they can call home."
Visit www.ComfortsFromHome.com to view a real-time code
tracker following entries/donations to date and learn more about
Marie Callender's Comforts From Home
project and Habitat for Humanity.
About Conagra Brands
Conagra Brands, Inc.
(NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Marie Callender's®, Reddi-wip®,
Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging
brands, including Alexia®, Blake's® and Frontera®, offer choices
for every occasion. With an ongoing commitment to corporate
citizenship, Conagra Brands has been named to the Dow Jones
Sustainability™ North America Index for six consecutive years. For
more information, visit www.conagrabrands.com.
About Habitat for Humanity
Driven by the vision that everyone needs a decent place to live,
Habitat for Humanity began in 1976 as a grassroots effort on a
community farm in southern Georgia. The Christian housing organization
has since grown to become a leading global nonprofit working in
nearly 1,400 communities throughout the U.S. and in nearly 70
countries. Families and individuals in need of a hand up partner
with Habitat for Humanity to build or improve a place they can call
home. Habitat homeowners help build their own homes alongside
volunteers and pay an affordable mortgage. Through financial
support, volunteering or adding a voice to support affordable
housing, everyone can help families achieve the strength, stability
and self-reliance they need to build better lives for themselves.
Through shelter, we empower. To learn more, visit habitat.org.
For more information, please contact:
Erin Hulliberger, Conagra
Brands
312-549-5378
erin.hulliberger@conagra.com
www.ComfortsFromHome.com
www.MarieCallendersMeals.com
www.conagrabrands.com
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SOURCE Conagra Brands