CHICAGO, April 14, 2016 /PRNewswire/ -- This election
year is already proving to be one of the most buzzed about in our
nation's history. That's why ConAgra has partnered with
Robby Novak, aka Kid President, to
bring one of those serious issues – child hunger – to America's
forefront. Kid President has declared 2016 the Year of the Kid and
as part of his "campaign," has released a video to inspire kid
citizens and adults to take action in the fight against child
hunger.
"We're campaigning for something awesome…we're campaigning for
kids…and we're gonna do this together," said Kid President. "We
need your help to end child hunger in the
United States, and I've got it on my to-do list!"
More than one in five children and more than one in four Latino
children1 in the U.S. may not know where their next meal
is coming from. That's more than 15 million children. Kid President
and ConAgra need your help in the fight against child hunger in
America. Join the fight by watching or sharing Kid President's
video. For every view or share of the video
April 14 through May 9, 2016,
ConAgra will donate the monetary equivalent of one meal to
Feeding America, the nation's leading domestic hunger-relief
organization, up to 100,000 meals.2
But that's not the only way to help! Visit the Child Hunger Ends
Here website to enter the eight-digit code from specially marked
packages of ConAgra's food3 and learn more about
how to help fight this issue in your community.
"Child food insecurity is an issue that affects every county in
our nation," says Robert Rizzo,
Senior Director of Community Investment, ConAgra. "That's why
ConAgra and the ConAgra Foods Foundation have been committed to
fighting hunger for more than 20 years, providing more than 412
million pounds of food and investing more than $45 million in capacity building, child hunger
programs and ground breaking research."
To continue on the "campaign trail," Kid President and ConAgra
will host a Town Hall at the Second Harvest Food Bank of Middle
Tennessee in Nashville on
May 10, where Kid President will
address the issue of child hunger in America and what he's doing
with ConAgra to make a change. The event will inspire attendees to
continue to be part of the solution in their community, and
encourage them to help spread awareness of the issue. Finally, Kid
President will help ConAgra present a check to Feeding America
based on the number of meals triggered from video views and
shares.
Novak, with his brother-in-law and Kid President co-creator
Brad Montague, have partnered with
ConAgra since 2014 to get the word out about child hunger in
America, as well as dedicated time to volunteering and packing more
than 570,000 meals for kids all over the world. Together they
believe that kids should focus on being more awesome and not have
to worry about their next meal.
No matter which party or candidate you may side with, fighting
child hunger is something we can all support! Follow Kid
President's journey by tracking the #childhungerendshere hashtag on
social media, and following Child Hunger Ends Here on Twitter and
Facebook. To learn more about child hunger and ways to get
involved, visit www.childhungerendshere.com.
About ConAgra
ConAgra Foods, Inc. (NYSE: CAG) is one
of North America's leading
packaged food companies with recognized brands such as Marie Callender's®, Healthy Choice®, Slim Jim®,
Hebrew National®, Orville
Redenbacher's®, Peter Pan®, Reddi-wip®, PAM®, Snack Pack®,
Banquet®, Chef Boyardee®, Egg Beaters®, Hunt's® and many other
ConAgra Foods brands found in grocery, convenience, mass
merchandise and club stores. ConAgra Foods also has a strong
business-to-business presence, supplying frozen potato and sweet
potato products as well as other vegetable, spice and grain
products to a variety of well-known restaurants, foodservice
operators and commercial customers. For more information, please
visit us at www.conagrafoods.com.
About Feeding America
Feeding America is the nationwide network of 200 food banks that
leads the fight against hunger in the
United States. Together, we provide food to more than 46
million people through 60,000 food pantries and meal programs in
communities across America. Feeding America also supports programs
that improve food security among the people we serve; educates the
public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger.
Visit www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
About Kid President
Brad
Montague and Robby Novak are
co-creators of Kid President, the popular web series featured on
Rainn Wilson's SoulPancake YouTube
channel. Together the two have created a movement of joy and fun
and created work seen by tens of millions. Brad and Robby truly
believe that if we make the world better for kids, then the world
will be better for everyone. For more than five years, Brad and
Robby have dedicated time both overseas and here in the U.S. to
ensure kids have access to food – from volunteering at local soup
kitchens in their hometown to packing more than 570,000 meals for
kids all over the world to working with organizations like UNICEF
and Rice Bowls. They believe that kids should simply focus on being
awesome and not have to worry about their next meal, especially
right here in our backyard. With a passion for fostering creativity
and compassion in young people, Brad is also the director of Mid
South Youth Camp, an experience for teenagers who want to change
the world. Robby is in sixth grade. He likes basketball, football,
soccer and making the world better. The two live and work in
Tennessee.
About SoulPancake
Actor Rainn
Wilson founded media company SoulPancake to create inspiring
content designed to explore life's big questions. The
mission-driven company reaches audiences across multiple platforms
with an Emmy Award-winning television division; Webby Award-winning
premium YouTube channel with nearly 1.5 million subscribers; and a
creative agency production team that has worked with international
brands such as Nestle, Disney and the United Nations. Named one of
Fast Company's "Most Innovative Companies in Video" and ranked #114
in Inc. Magazine's list of the 5,000 fastest-growing companies in
America, SoulPancake's success lies in its authentic, engaging
content that receives unprecedented levels of engagement. For more
information about SoulPancake visit www.youtube.com/soulpancake or
find us on Twitter and Facebook via @soulpancake.
1 Coleman-Jensen, A., et al. (2015).
Statistical Supplement to Household Food Security in the United States in 2014. USDA ERS.
2 For every view or share of this Kid
President video recorded between now and May
9, 2016, ConAgra will donate .09
cents, the cost for Feeding America® to provide one meal
through its network of local food banks. Maximum donation of
100,000 meals ($9,000). Valid in U.S.
only.
3 For every 8-digit code from
participating products validly entered at
www.childhungerendshere.com, ConAgra will donate 9¢, the cost for
Feeding America® to provide one meal through its network of local
foodbanks. Guaranteed minimum donation: 500,000 meals ($45,000). Maximum donation 1,000,000 meals
($90,000). Code submissions will be
accepted until 1/5/17, or when the maximum is reached. Limit 5 code
entries per person/computer each day. Valid in the United States only.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/kid-president-and-conagra-campaign-to-fight-child-hunger-in-america-300251751.html
SOURCE ConAgra Foods, Inc.