OMAHA, Neb., Sept. 29, 2015 /PRNewswire/ -- Americans
want more joy in their busy, over-scheduled lives – in fact, a
recent survey from Reddi-wip[i] shows that 93 percent want to find
more ways to experience joy every day and 94 percent agree joy is
more intense when shared with others. Despite that yearning,
however, people don't always stop and savor the moment, missing out
on feeling – and sharing – the moments of joy they crave.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7636651-reddi-wip-sharethejoy-campaign/
So, starting now, Reddi-wip is on a mission to #ShareTheJoy and
help others #ShareTheJoy every day, too. Reddi-wip will encourage
people to connect with others, give joy and watch it grow
exponentially; to truly live in the moment and experience joy by
being present and to awaken and indulge the senses. Reddi-wip will
provide inspiration through a new advertising campaign and social
content and tips created in partnership with Dr. Sonja Lyubomirsky, psychology professor at the
University of California, and author of
The How of Happiness.
"With the delicious taste of real cream, Reddi-wip has always
made everyday occasions more joyful," said Angela Joyner, vice president and general
manager of the Refrigerated Foods and Sweet Snacks Portfolio at
ConAgra Foods. "Through our #SharetheJoy program, our goal is to
spark a joy movement that will have a ripple effect. Our mission is
to ultimately make the world a more joyful place."
Four Simple Tips to Share More Joy
While joy comes in
big events and small moments, the Reddi-wip survey shows that most
people (83 percent) would rather experience a small amount of joy
every day instead of a large amount once in a while. But while the
majority (96 percent) know it's important to celebrate the little
things in life, nearly seven out of 10 (67 percent) admit they
don't make enough time to celebrate everyday moments with others.
#ShareTheJoy will be there to help them recognize, create, capture
and share as many of those moments as possible.
"When we have joy in our lives, we are more connected to others,
more creative and physically healthier," says Dr. Lyubomirsky. "If
you make another person feel joyful, you not only feel more joyful
yourself, but foster greater connection and generosity in your
community."
According to Dr. Lyubomirsky, to begin to share the joy:
- Relish ordinary experiences. Pick everyday pleasurable
experiences and make them last. Give your morning coffee a joyful
boost with a whoosh of Reddi-wip and linger and absorb the aroma
and taste. Better yet – relish everyday experiences with a
friend.
- Reminisce with family or friends. A friend or family member can
bolster the power of "positive reminiscence." Researchers have
found that mutual reminiscence – sharing memories with other people
– is accompanied by joy, accomplishment, amusement, contentment and
pride.
- Nurture your relationships. The strongest boost to happiness
appears to come from personal relationships. Spending more quality
time with the people in your life is a sure-fire way to increase
your own and others' levels of joy. Pick a relationship in need of
strengthening and invest time and energy in healing, cultivating,
affirming and enjoying it.
- Celebrate good news. Sharing your successes and accomplishments
– no matter the size – with others elevates joy and well-being. So
celebrate yours as well as those of people with whom you're close.
Rejoicing in good news leads you to soak up the present moment, as
well as to foster connections with others.
New Advertising Campaign
To ensure #ShareTheJoy is
shared as widely as possible, Reddi-wip's first new national TV
advertising campaign in three years, created by DDB California,
debuted on Sept. 28, 2015. Comprising
four TV spots (one specifically for holiday) and one long-form
video (see it now on YouTube), the #ShareTheJoy ad campaign is a
creative and emotional look at the power that sharing joy can bring
to our lives – as well as to the lives of those with whom we
#ShareTheJoy.
Visit reddiwip.com and its social media outlets, including
Facebook (www.facebook.com/reddiwip), Instagram (reddiwip), Twitter
(@RealReddiWip) and Pinterest (www.pinterest.com/realreddiwip) for
joyful content and tips. In addition, throughout the coming months,
a variety of influential bloggers not only will be sharing their
own moments of joy and tips on how people can amplify theirs, but
will launch "joy missions" in their communities, inspiring joy and
joyful acts in others.
ABOUT REDDI-WIP
Reddi-wip Whipped Topping is made
with real dairy cream – not hydrogenated oils – for an unbelievably
creamy flavor and with only 15 calories per serving, it is a
delicious way to top off your favorite fruits, desserts and
beverages. It is recognized by kids and adults alike as the joyful
sound of a fun and delicious treat that brings the family running
to the kitchen. It's the sound that makes you ready for Reddi-wip.
For more information, please visit us at www.reddiwip.com.
ABOUT CONAGRA FOODS
ConAgra Foods, Inc. (NYSE: CAG)
is one of North America's largest packaged food companies
with branded and private branded food found in 99 percent of
America's households, as well as a strong commercial foods business
serving restaurants and foodservice operations globally. Consumers
can find recognized brands such as Banquet®, Chef Boyardee®, Egg
Beaters®, Healthy Choice®, Hebrew National®, Hunt's®, Marie
Callender's®, Orville Redenbacher's®, PAM®, Peter Pan®,
Reddi-wip®, Slim Jim®, Snack Pack® and many other ConAgra Foods
brands, along with food sold by ConAgra Foods under private brand
labels, in grocery, convenience, mass merchandise and club and drug
stores. Additionally, ConAgra Foods supplies frozen potato and
sweet potato products as well as other vegetable, spice, bakery and
grain products to commercial and foodservice customers. ConAgra
Foods perates ReadySetEat.com, an interactive recipe website
that provides consumers with easy dinner recipes and more. For more
information, please visit us at www.conagrafoods.com.
Contact:
Lauren Schirripa
Lauren.Schirripa@edelman.com
312-240-3129
[i] This study was conducted by Edelman
Berland among a nationally representative sample of n=1,016
U.S. adults aged 18+. The margin of error for this sample is ± 3.1%
at the 95% confidence level. The survey was fielded between
September 4-10, 2015.
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visit:http://www.prnewswire.com/news-releases/reddi-wips-sharethejoy-campaign-spreads-joy-by-sharing-joy-300150815.html
SOURCE Reddi-wip