Summer-long “tell”-a-thon launches June 10 with
goal of educating 22 million people about the increased risk of
child hunger in summer
As the final bell of the school year rings, kids around the
United States share their excitement for summer vacation.
Unfortunately, summer isn’t carefree for all kids. When school is
out, more than 80 percent of the 22 million children who rely on
free or reduced-price school meals1 are left wondering about their
next meal.
ConAgra Foods (NYSE: CAG) and the ConAgra Foods Foundation mark
their sixth year of supporting Feeding America’s Hunger Free Summer
initiatives ranging from grants to consumer engagement. This year’s
program features a first of its kind Tell-A-Thon kicking off on
June 10 and co-hosted by YouTube sensation Kid President, designed
to call attention to the increased instance of child hunger in
summer and inspire people to take action in their communities. The
program also includes 26 grants funded by the ConAgra Foods
Foundation to help local Feeding America food banks provide meals
to kids when they need them most, when school is out for
summer.
Take Part in the Summer-long #HungerFreeSummer
Tell-A-ThonThe Tell-A-Thon idea came from conversations with
kids, who said a telethon happened when “you tell someone
something.” This innocent reaction is the inspiration behind the
#HungerFreeSummer Tell-A-Thon, a virtual Tell-A-Thon that invites
kids and adults alike to tell someone they know about the issue of
hunger in the summer and encourage action.
“When people hear about this issue, they jump into action,” says
Kori Reed, vice president, ConAgra Foods Cause and Foundation. “By
telling as many people as possible about the heightened risk of
food insecurity during the summer months, we hope to inspire action
through simple ways to get involved and increase the impact we can
all have together.”
Kid President, played by Robby Novak, has partnered with ConAgra
Foods to host the first #HungerFreeSummer Tell-A-Thon, where the
goal is to tell as many as 22 million people about the issue of
summer hunger and encourage them to continue passing along the
message or get involved in their community. Kid President will
kick-off the Tell-A-Thon on June 10, the third annual National
Hunger Free Summer Day, but it doesn’t stop there. The public can
continue participating and sharing information about food
insecurity and the fight against hunger to keep the messages alive
throughout the summer. Here’s how:
- Tune In: People can watch the
live-streamed kick-off of the #HungerFreeSummer Tell-A-Thon hosted
by Kid President on Wednesday, June 10 at 3-3:10 p.m. CT
live via YouTube: https://youtu.be/0ohAeenGSXE and tell a friend
about the issue of child hunger.
- Continue Telling Stories: Keep
the Tell-A-Thon going after the kick-off by sharing your own video
message or social post with friends and family to spread the word
and help reach 22 million people by the end of the summer using the
hashtag #HungerFreeSummer. Tag friends and family to encourage them
to keep the message moving throughout summer, like an old-fashioned
game of telephone.
- Participate in Hunger Free
Fridays: Another easy way to support the cause is to look for
the red pushpin and code on specially marked ConAgra Foods’
products. For each eight-digit code entered at
www.ChildHungerEndsHere.com this summer ConAgra Foods will donate
the monetary equivalent of one meal to Feeding America®, up to
three million meals. On every Friday between now and July 31, 2015
there is a special treat, 1 code = 1 meal2 plus 1 bonus meal. Look
for a special message from Kid President on Hunger Free
Fridays.
About ConAgra Foods Foundations’ Hunger Free Summer
GrantsThis summer, 23 Feeding America food banks in 15 states
will receive Hunger Free Summer grants, funded by the ConAgra Foods
Foundation and distributed by Feeding America, to start new or
expand existing summer feeding programs. These grants totaling
$700,000––ranging from $20,000 to $40,000 each––will allow the food
banks to serve food in school libraries during the summer months,
provide meals to kindergarteners at summer camp, deliver boxes of
food to families in need and beyond.
New this year, Feeding America developed Hunger Free Summer Hub
Grants that the ConAgra Foods Foundation is also funding for three
local food banks to better evaluate the summer feeding landscape in
their community and activate programs over a three-year period.
Each grant is $225,000 and is designed to help recipient food banks
create holistic programs and services to increase access to summer
meals for children and their families.
One of the Hunger Free Summer Hub grant recipients, the St.
Mary’s Food Bank Alliance in Phoenix, will expand their school
pantry program across Arizona, where they will provide more
children and families with a place to shop during the summer for
free emergency food and access to nutrition education, health tips
and budgeting ideas.
For more information about Hunger Free Summer, the Tell-A-Thon
and summer feeding programs, follow the discussion using the
#HungerFreeSummer hashtag, visit Facebook.com/ChildHungerEndsHere,
or follow along on Twitter and Instagram at @ChildHungerEnds.
About ConAgra FoodsConAgra Foods, Inc. is one of North
America's largest packaged food companies with branded and private
branded food found in 99 percent of America's households, as well
as a strong commercial foods business serving restaurants and
foodservice operations globally. Consumers can find recognized
brands such as Banquet®, Chef Boyardee®, Egg Beaters®, Healthy
Choice®, Hebrew National®, Hunt's®, Marie Callender's®, Orville
Redenbacher's®, PAM®, Peter Pan®, Reddi-wip®, Slim Jim®, Snack
Pack® and many other ConAgra Foods brands, along with food sold by
ConAgra Foods under private brand labels, in grocery, convenience,
mass merchandise, club and drug stores. Additionally, ConAgra Foods
supplies frozen potato and sweet potato products as well as other
vegetable, spice, bakery and grain products to commercial and
foodservice customers. ConAgra Foods operates ReadySetEat.com, an
interactive recipe website that provides consumers with easy dinner
recipes and more. For more information, please visit us at
www.conagrafoods.com.
About ConAgra Foods FoundationThe ConAgra Foods
Foundation, through its Nourish Today, Flourish Tomorrow platform,
is dedicated to raising awareness of the nearly 16 million children
in America who are at risk of hunger and live in food insecure
homes where they may not have enough food to live active, healthful
lives. It aggressively pursues sustainable solutions in the fight
against child hunger. And the Foundation is committed to building a
community of people who are passionate about ensuring that all kids
have access to the food and facts they need to eat nutritiously
while living balanced lifestyles and succeeding in school and life.
ConAgra Foods Foundation invests in national and local partnerships
with high-impact, not-for-profit organizations, such as Feeding
America and 4H that take an innovative approach to addressing
needs in the core areas of hunger and nutrition education. For more
information, please visit www.conagrafoods.com
or www.facebook.com/conagrafoods. The ConAgra Foods Foundation is primarily
funded by ConAgra Foods.
About Feeding AmericaFeeding America is the nationwide
network of 200 food banks that leads the fight against hunger in
the United States. Together, we provide food to more than 46
million people through 60,000 food pantries and meal programs in
communities across America. Feeding America also supports programs
that improve food security among the people we serve; educates the
public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger. Visit
www.feedingamerica.org, find us on Facebook or follow us on
Twitter.
About Kid PresidentBrad Montague and Robby Novak are
co-creators of Kid President, the popular web series featured on
Rainn Wilson's SoulPancake YouTube channel. Together the two have
created a movement of joy and fun and created work seen by tens of
millions. Brad and Robby truly believe that if we make the world
better for kids, then the world will be better for everyone. For
more than five years, Brad and Robby have dedicated time both
overseas and here in the U.S. to ensure kids have access to food –
from volunteering at local soup kitchens in their hometown to
packing more than 450,000 meals for kids all over the world to
working with organizations like UNICEF and Rice Bowls. They believe
that kids should simply focus on being awesome and not have to
worry about their next meal, especially right here in our backyard.
With a passion for fostering creativity and compassion in young
people, Brad is also the director of GO! Camp, an experience for
teenagers who want to change the world. Robby is in fifth grade. He
likes basketball, football, soccer and making the world better. The
two live and work in Tennessee.
Food banks receiving Hunger Free Summer and Hub grants
include:
Lowcountry Food Bank, Charleston, SC (Hub) Second
Harvest Food Bank of Santa Clara & San Mateo Counties, San
Jose, CA Freestore Foodbank, Cincinnati, OH (Hub) All Faiths Food
Bank, Sarasota, FL St. Mary’s Food Bank, Phoenix, AZ (Hub) Capital
Area Food Bank of Texas, Inc, Austin, TX Food Bank of Northeast
Georgia, Athens, GA Chattanooga Area Food Bank, Chattanooga, TN
Treasure Coast Food Bank, Ft. Pierce, FL Care and Share Food Bank,
Colorado Springs, CO Gleaners Food Bank of Indiana, Inc.,
Indianapolis, IN Food Bank for Larimer County, Ft. Collins, CO
Second Harvest Food Bank of Northeast Tennessee, Kingsport, TN
Northern Illinois Food Bank, Geneva, IL Food Finders Food Bank
Inc., Lafayette, IN FIND Food Bank, Indio, CA Three Square Food
Bank, Las Vegas, NV Island Harvest, Mineola, NY SE Ohio Foodbank,
Logan, OH Food Bank of Delaware, Newark, DE Mid-South Food Bank,
Memphis, TN FeedMore, Richmond, VA Food Bank Coalition of San Luis
Obispo County, Paso Robles, CA Feeding America San Diego, San
Diego, CA Food Bank of Central & Eastern North Carolina,
Raleigh, NC Community Food Bank of Eastern Oklahoma, Tulsa, OK
1 2013 U.S. Department of Agriculture/Food & Nutrition
Service
2 For every 8-digit code from participating products entered by
1/7/16, ConAgra Foods® will donate 10¢, the cost for Feeding
America® to provide one meal through its network of local food
banks. Maximum: 3 million meals. Guaranteed minimum donation: 1.5
million meals ($150,000. Limit 5 code entries per person/computer
each day. See ChildHungerEndsHere.com for complete details and a
list of participating brands. Valid in U.S. and Puerto Rico only. ©
ConAgra Foods, Inc. All Rights Reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20150608005133/en/
ConAgra FoodsLanie Friedman,
630-857-1086Lanie.Friedman@conagrafoods.comorKetchumKatie Heck,
312-228-6881Katie.Heck@ketchum.comwww.ConAgraFoods.comwww.ChildHungerEndsHere.com
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