CitiDirect BE® Ranked #1 in Greenwich Associates Digital Banking Benchmarking Study
February 21 2017 - 9:00AM
Business Wire
Citi Awarded Top Ranking for Eleventh
Consecutive Year
CitiDirect BE®, Citi's institutional e-banking platform has been
ranked number one in the 2016 Greenwich Associates Digital Banking
Benchmarking study for the eleventh consecutive year. The study
assesses "Best of Breed" features and functionality among online,
mobile and direct integration channels that differentiate treasury
and cash management providers globally.
This year, Citi placed first in Asia and Europe from a peer
group of global and regional competitors. In addition to sharing
the top ranking globally, reflecting Citi’s success in delivering
market leading omni-channel experience, CitiDirect BE received the
highest rating in the study across 33 categories, including but not
limited to:
- Usability/Ease of Use
- Portal Features
- CitiConnect solutions including
File/SWIFT connectivity and CitiConnect ERP Integrator
- Online Help/Support
- Off-line Customer Service/Support
- Client Onboarding
- User
Administration/Entitlements/Authentication
- Communications within Platform
- Availability/Functionality by
Country
- Cross-Product Integration – Cash
Management Product / Services
- Integrated Payments/Workflow
- ACH/EFT/Non-urgent Payments
"I am pleased that Greenwich Associates has recognized Citi as
#1 in a number of categories. Each year this study has reinforced
Citi’s strategy to deliver a market leading, omni-channel
experience for our clients and this award is a great recognition of
our efforts" said Hubert JP Jolly, Global Head of Treasury and
Trade Solutions' Channel and Enterprise Services business at Citi.
"We will remain diligent in enhancing existing products and
adopting new, innovative solutions to continue to be market and
client experience leaders."
Conducted by Greenwich Associates, an independent research and
consulting firm, the annual study evaluates online banking
applications and scores them based on over 40 evaluation factors
and 1,500 sub criteria. The study serves as a barometer of market
trends and development priorities that can provide a forward-view
of next-generation capabilities. Twenty-eight banks and non-banks
are evaluated in the study with the bank group consisting of
top-tier global and regional peers in the transaction banking
industry.
Andrew Grant, Principal at Greenwich Associates and global
program manager for the Digital Banking Benchmarking study added,
“Client expectations are evolving and digital capabilities are
increasingly important. Flexible, fully integrated banking
solutions combined with top notch client experience allow Corporate
Treasury professionals to successfully transact and correctly
analyze financial data. Citi's innovative online and mobile
capabilities, as well as direct integration solutions, truly help
corporates continuously achieve their cash management goals and
objectives.”
The Greenwich Associates study evaluated Citi's institutional
online banking solution set, including CitiDirect BE, CitiDirect
BE® Mobile, CitiDirect BE® Tablet (with $1.8 trillion total
transaction value processed for CitiDirect BE Mobile and CitiDirect
BE Tablet Citi in 2016), CitiConnect®, FX Pulse and TreasuryVision®
Liquidity Manager as well as all of their supporting services.
Having been enhanced for clients' ease of doing business,
CitiDirect BE differentiated itself against the competition and
received the highest rating for Portal Features, User
Authentication, Communications within the Platform, and
Cross-Product Integration. Additionally, CitiConnect®, which is
fully integrated with CitiDirect BE, was again recognized for its
depth of functionality and extensive set of product features, all
focused on enabling deep integration with Citi's clients' systems
and services.
Citi Treasury and Trade Solutions (TTS) enables our clients'
success by providing an integrated suite of innovative and tailored
cash management and trade finance services to multinational
corporations, financial institutions and public sector
organizations across the globe. Based on the foundation of the
industry's largest proprietary network with banking licenses in
over 90 countries and globally integrated technology platforms, TTS
continues to lead the way in offering the industry's most
comprehensive range of digitally enabled treasury, trade and
liquidity management solutions. TTS’ institutional online banking
solution set includes CitiDirect BE, CitiDirect BE Mobile and
CitiDirect BE Tablet, CitiConnect, FX Pulse and TreasuryVision
Liquidity Manager.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:
http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi.
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version on businesswire.com: http://www.businesswire.com/news/home/20170221005267/en/
Media:Citi:Nina Das,
1-212-816-9267nina.das@citi.com
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