Citi Launches New Citi Mobile App for iPhone in the U.S.
July 01 2015 - 8:05AM
Business Wire
Rebuilt App Features Brand New Look and
Navigation, Allows for Bill Payee Additions and Modifications, and
Integrates with Apple Watch
New Use of Touch ID on iPhone Builds on Citi’s
Password-Free Citi Mobile Snapshot Feature and Further Speeds and
Simplifies Access to Accounts
Citi announced today the release of its completely redesigned
Citi Mobile® App for iPhone® in the U.S. The new app for consumer
banking and credit card customers enables the use of the Touch ID™
feature on iPhone devices, integrates with Apple Watch™ and adds
new features responding to customer feedback and changing
behaviors. Citi redesigned the app, consolidating menus, delivering
effortless browsing, and introducing a new, simplified
experience.
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New Citi Mobile App (Photo: Business
Wire)
“Citi customers want mobile banking that is fast, easy and makes
their lives simpler,” said Citi Global Consumer Banking Chief
Client Experience, Digital and Marketing Officer Heather Cox. “Last
year we launched Citi Mobile Snapshot to give customers pre-login
access to account information. Today, we are taking the next major
step by enabling login with a mere touch through Touch ID, while
also introducing a suite of new features easily navigated in a
completely redesigned app.”
Faster, Easier Access
Customers want mobile banking to be as quick and easy as
possible. Last year, Citi was the first major U.S. bank to
introduce pre-login access to key account information through Citi
Mobile® Snapshot, an opt-in feature. To provide faster access to
transactions, Citi Mobile customers can now log in through the
Touch ID feature on iPhone devices. The combination of Citi Mobile
Snapshot to view and Touch ID to transact allows Citi customers to
bank wherever and whenever they want.
Redesigned Experience and New Features
The app has been completely rebuilt to be more visually
appealing and easier to use, and it adds new features developed as
a result of direct feedback from Citi customers. The enhancements
include:
- Mobile Bill Pay Tools: The app
now allows customers to add and modify bill payees in addition to
making payments. Previously that was possible only through
Citibank® Online.
- Easier Mobile Check Deposits:
The app now better leverages the iPhone’s powerful camera to offer
an auto-capture feature within Mobile Check Deposit for improved
image clarity.
- Spend Notifications: Customers
can opt to receive real-time push notifications of charges over a
pre-set amount to help keep track of spending.
- Enhanced Search: Customers can
now search and view historical transactions directly in the
app.
- ATM Finder: The new ATM Finder
saves previous searches so customers can locate the nearest ATM
even faster.
- “Make a Payment:” Credit card
payments are now easier with the addition of the “Make a Payment”
button on the account summary page and can be started from Citi
Mobile Snapshot mode.
- Intuitive Experience: The new
app includes numerous navigation improvements to make it faster and
easier for customers to complete their banking on the go.
One App for iPhone and Apple Watch
The new Citi Mobile app will power the Apple Watch with features
that include recent transactions, account balances and push
notifications. In March 2015, Citi announced the first banking app
for Apple Watch. At the time, customers banking on an Apple Watch
needed to download a separate app to access their accounts on the
watch. Today the Citi Mobile app itself powers the Apple Watch.
“At Citi we are always listening to our customers to learn how
to improve their digital banking experiences,” said Citi Global
Consumer Banking Head of Digital Melissa Stevens. “Customers have
asked for faster and easier access, mobile bill pay tools, credit
card spend notifications and simpler app menus, and with the new
Citi Mobile app, we’ve made major strides toward delivering those
things and more.”
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found at www.citigroup.com |
Twitter: @Citi | YouTube: www.youtube.com/citi | Blog:
http://blog.citigroup.com | Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
© 2015 Citigroup Inc. Citi, Citi and Arc Design and Citibank are
registered service marks of Citigroup Inc.
Apple, the Apple logo, and iPhone are trademarks of Apple Inc.,
registered in the U.S. and other countries. Apple Watch and Touch
ID are trademarks of Apple Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20150701005338/en/
Media:CitiAndrew Brent,
212-559-1299andrew.brent@citi.com
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