By Eliot Brown 

Six months after investors placed a $5 billion valuation on WeWork Companies Inc., the New York-based provider of shared office space to small companies and technology startups has reached the $10 billion mark.

WeWork on Wednesday said Fidelity Management & Research Co. had pumped $400 million of capital into the company. Chief Executive Adam Neumann said the company's valuation is now roughly $10 billion.

The transaction puts on display investors' ravenous appetite for young, fast-growing companies.

At the current valuation, WeWork is larger than all but three publicly traded office landlords, and more than half the size of Boston Properties Inc., the largest by market capitalization with a value of $19 billion.

Boston Properties owns more than 45 million square feet of real estate, including some of the highest-priced office space in the country. By contrast, WeWork leases about 3.5 million square feet throughout the U.S. and in some global locations, highlighting investors' expectations for growth--and the high risk to those investors if the growth slows or reverses.

Early last year, WeWork's valuation was about $1.5 billion, according to the company.

WeWork's main business is renting office space from landlords, then building it out into an incubator-like space with small offices and hip common areas meant to promote interaction. That, in turn, is then rented to startups and small companies on a monthly basis, and it also offers add-ons like health insurance and payment processing.

The company's pitch to investors and its customers--and the thesis for those pouring money into it--is that the world of office space is changing with the rise of a younger generation tired and wary of traditional corporate office culture.

At its essence, WeWork is involved in arbitrage: it rents the office space at one price, then leases it out to a set of small companies paying much higher rates. It has been the fastest-growing company, by footprint, in New York in recent years.

The product has become appealing in part because of the energy-filled environment WeWork has created, complete with free beer on tap and large common areas with ping pong.

Mr. Neumann said the company hadn't been looking for additional funding recently but kept getting a barrage of calls.

"We didn't seek this out," said Mr. Neumann, 36 years old. "We kept having offers and kept ignoring them." Ultimately, he said, he warmed to the offer, though he adds that it comes with higher pressure.

"This is an increase in responsibility, an increase in expectations," he said. "A higher valuation with more cash invested by investors just means you need to deliver higher returns."

Given those expectations of extraordinary growth, the $10 billion valuation suggests traditional landlords might be worried WeWork will upset their traditional business.

But for now, the old guard is hardly scared.

"I don't worry about [WeWork] one bit," said Martin Selig, one of Seattle's largest office landlords, who currently owns a portfolio of 4 million square feet, with another 1.5 million square feet under way.

Mr. Selig said WeWork's new valuation is interesting, but added that he doesn't feel his business is threatened. Rather, he sees WeWork as a place that will incubate companies ready to move into his buildings when they get larger.

There are risks for WeWork. Because the company signs long-term leases with landlords and then rents it out to its members on a monthly basis, its expenses are fixed while its revenue fluctuates with demand.

Small office space has historically been highly sensitive to downturns, and in the event of a bust in the technology sector--from which it gleans many of its members--WeWork could be stuck with high bills and little revenue.

Mr. Neumann declined to provide specifics on the company's figures, except to say that they have met or exceeded growth projections shared with investors at the last fundraising round in December.

At the time, its valuation was about 100 times its operating income, whereas many office landlords trade at about 20 times earnings.

Mr. Neumann said he didn't expect any additional fundraising rounds because the company is profitable. Previously he has told others he expects an initial public offering in coming years, according to people who have discussed the matter with WeWork.

Bloomberg News first reported that WeWork was seeking funds at a $10 billion valuation.

Write to Eliot Brown at eliot.brown@wsj.com

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