LONDON--Pearson PLC (PSON.LN), publisher of the Financial Times newspaper and educational books and materials, Monday cut its earnings forecasts for 2012 after changes to apprenticeship programs in the U.K. forced it to close a business, and it flagged a continuing tough outlook for the year ahead.

Pearson said two weeks ago it would close Pearson in Practice, an apprenticeship business it bought for GBP112 million in 2010, and would write down roughly GBP120 million, because government changes to the rules on hiring apprentices have made its business model unviable. Companies previously needed to use companies like Pearson in Practice in order to bid for government funding for apprenticeship programs and to manage those programs, but new rules have allowed them to manage the process independently.

The U.K.-based group now expects 2012 earnings per share, excluding some intangible items such as goodwill, to be around 84 pence a share, down from 84.9 pence a share previously. In 2011, the group posted adjusted EPS of 86.5 pence a share.

Pearson's shares fell in early London trading. By 0922 GMT they were trading around 3.4% lower at 11.96 pence, the biggest faller on the FTSE100 blue-chip index. The company's share price has remained range-bound at around this level for the past year.

The publisher added it was experiencing "tough market conditions and structural industry change" across its core markets through the fourth quarter, which it expects to continue through 2013. But it expects modest revenue growth for its North American education business -- its largest business unit -- and foresees market share gains despite the tough environment.

Pearson said operating profit last year should reach GBP935 million, below the GBP942 million it delivered in 2011 but broadly level at constant exchange rates.

The Financial Times Group saw advertising revenues weaken in the fourth quarter, Pearson said, but it still expects to report good full-year revenue growth. However, the FT Group's annual profit will be significantly lower than 2011 due mainly to the sale of its share of FTSE International, the owner of London's blue chip FTSE-100 index to London Stock Exchange Group PLC (LSE.LN). Book publisher Penguin performed well in the fourth quarter, Pearson said.

Pearson's 2012 results are the last under Marjorie Scardino, Pearson's long-term chief executive, who stepped down at the end of December after 16 years at the helm. She has handed the reins to John Fallon, head of Pearson's international education unit.

The company has extensive educational publishing operations, including business and finance publisher FT, Prentice Hall, Longman and York Notes. Under Ms. Scardino's leadership the company has changed from a media conglomerate with diverse entertainment and TV interests, including Madame Tussauds wax work museums, to a company more focused on education and information technology.

While the large North American education business remains a focus, the group is looking to emerging markets such as Brazil and India for growth.

Ms Scardino's last major deal before leaving Pearson was striking a joint venture between Penguin and Bertelsmann's Random House in October to create the world's biggest book publisher with annual revenues of about GBP2.5 billion ($3.97 billion) and a quarter share of the English language book market.

Pearson will report its annual results in full on Feb. 25.

-By Jessica Hodgson, 44 7561 424788, jessica.hodgson@dowjones.com; Lilly Vitorovich, -0-207 842 9290; lilly.vitorovich@dowjones.com

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