An early investor in Snapchat Inc. is marking down its investment in the ephemeral-chat startup.

Mutual-fund investor Fidelity Investments reduced its estimated value of its stake in Snapchat by 25% in September, according to regulatory filings. The change was the first by Fidelity since it invested in Snapchat in May at a valuation of $16 billion.

The revised valuation comes amid growing uncertainty around the soaring valuations of private tech startups. A recent dearth of successful initial public offerings for tech companies has cast a chill over Silicon Valley.

More than 120 private startups valued at $1 billion or more are now wondering whether those valuations will ever be supported by public market investors. On Friday, payment processor Square Inc. proposed to value itself at $3.9 billion in a planned initial public offering, down from $6 billion last year.

Snapchat, with more than 100 million daily users of its free disappearing-message app, is working to make more money from those users. In the past year, Snapchat has started selling ads to marketers including Coca-Cola Co. and Samsung Electronics Co. and begun charging for extras like the ability to replay three messages for 99 cents. In August, it hired its first finance chief, former Mattel Inc. executive Drew Vollero.

The company expects to generate about $50 million in revenue this year, a person familiar with the matter told The Wall Street Journal in August.

It is unclear whether Fidelity marked down its valuation of Snapchat because of a change in its performance or a change in market conditions, or both. A spokesman for Fidelity and a spokeswoman for Snapchat declined to comment.

Mutual funds, which are required to report the value of their holdings quarterly, vary in how they calculate the value of private startups, which often don't provide detailed updates on financial performance. An analysis by The Wall Street Journal of closely held technology startups worth at least $1 billion found 12 instances where a company was valued differently by different fund managers on the same date.

Earlier this year, BlackRock Inc., an investor in cloud-storage startup Dropbox Inc., cut its estimate of the company's per-share value by 24%, securities filings show.

Fidelity's lowered valuation for Snapchat was earlier reported by the Financial Times.

Write to Douglas MacMillan at douglas.macmillan@wsj.com and Kirsten Grind at kirsten.grind@wsj.com

 

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(END) Dow Jones Newswires

November 10, 2015 15:45 ET (20:45 GMT)

Copyright (c) 2015 Dow Jones & Company, Inc.
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