By Liz Hoffman, and Leslie Scism 

TIAA-CREF plans to buy rival Nuveen Investments for $6.25 billion including debt, a giant deal aimed at catapulting the firm into the big leagues of money management.

The deal, also the largest in the sector since the financial crisis, will vault the combined company into the 20 largest U.S. money managers by assets, much closer to mutual-fund heavyweights BlackRock Inc., Vanguard Group and Fidelity Investments. The value of the deal includes debt.

Together, the two firms will have about $800 billion in assets, executives from both companies said Sunday.

"It's a win for us, it's a win for Nuveen, and it's a win for clients have trusted us with their money," TIAA-CREF Chief Executive Roger Ferguson Jr. said in an interview.

Both TIAA-CREF and Nuveen are quiet players in the asset-management industry, and the deal caught some analysts by surprise. The deal will transform New York-based TIAA-CREF, known largely as a provider of retirement-income products, into a firm with broader asset-management capabilities, including a deeper institutional client base and municipal bond funds, say analysts and industry observers.

Perhaps most important for TIAA-CREF, the addition of Nuveen will allow the firm a greater distribution channel in the U.S. and abroad, where TIAA-CREF doesn't sell its mutual funds, says Laura Lutton, an analyst with fund-research firm Morningstar Inc.

Mutual funds rely heavily on third-party distributors to market their funds to investors. Those relationships are important in remaining competitive.

TIAA-CREF is a 96-year-old company that specializes in serving the academic and nonprofit worlds, with many college professors and administrators putting their savings in its retirement-income vehicles. The firm, with about $570 billion of assets, also sells low-cost mutual funds, life insurance and other products to the public, and has about 4.8 million individual clients.

The two firms will operate independently and will retain both names, according to TIAA-CREF.

Nuveen, based in Chicago, was founded in 1898 as a bond underwriter. It focused on investing in municipal bonds, which still make up a big chunk of its $221 billion of assets under management, through the 1990s, when it started branching into other products. It has diversified into stocks, corporate credit and real estate, and is the largest manager of U.S. closed-end funds, a type of investment fund that is listed on a stock exchange. Nuveen's revenue has grown to just over $1 billion last year from about $680 million in 2009, regulatory filings show.

TIAA-CREF has faced increased competition from other financial-services firms in its core higher-education business. The firm had been looking to grow its mutual-fund business through an acquisition and looked at several possible targets, Mr. Ferguson said.

Nuveen "popped to the top of our list," he said.

But the deal could affect TIAA-CREF's stellar credit rating. Moody's Investors Service said Monday that would likely downgrade the firm's triple-A financial-strength rating if the deal is completed because of the size and scope of the announced acquisition. Standard & Poor's Ratings Services, however, said Monday that TIAA-CREF's rating would be unaffected by the deal.

By purchasing Nuveen, TIAA-CREF will become the 15th largest mutual-fund firm in the U.S., up from a previous rank of 32, according to Morningstar. Nuveen currently ranks as the 40th largest mutual-fund firm.

The deal also gives Nuveen's owner, private-equity firm Madison Dearborn Partners LLC, a clean exit from a seven-year-old investment.

Chicago-based Madison Dearborn bought Nuveen for about $5.75 billion in 2007, using $2.7 billion of its own money and borrowing the rest, according to regulatory filings. Within a year, Nuveen's borrowing costs had risen as the financial crisis set in. The company eventually refinanced most of its buyout debt. It had borrowings of about $4.5 billion at year-end, which will be absorbed by TIAA-CREF.

Private-equity investors often expect double-digit returns. With the TIAA-CREF deal, Madison Dearborn will at best do little more than break even on its Nuveen investment.

"This is as close to a perfect match as we could have imagined," said John Amboian, Nuveen's chief executive.

Corrections & Amplifications

TIAA-CREF had been looking to grow its mutual-fund business through an acquisition, the company's Chief Executive Roger Ferguson Jr. said in an interview Sunday. An earlier version of this story incorrectly stated that Mr. Ferguson said he was looking for a splashy way to grow the operation.

Write to Liz Hoffman at liz.hoffman@wsj.com, Kirsten Grind at kirsten.grind@wsj.com and Leslie Scism at leslie.scism@wsj.com

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