ORLANDO, Fla., June 7, 2016 /PRNewswire/ -- Pershing LLC, a
BNY Mellon company, today launched a suite of technology
enhancements that provide wealth management firms with greater
flexibility to digitally transform their business. Announced during
Pershing's annual INSITE 2016 conference, the new enhancements aim
to make integration easier and improve investor and advisor
experiences. These developments are part of Pershing's ongoing
digital enablement strategy.
"As emerging technologies and companies continue to change the
way financial advice is delivered, firms are embracing the change
and turning to us for help executing a digital strategy," said Ram
Nagappan, chief information officer at Pershing. "Pershing
facilitates different client approaches to digitizing their
business – whether it's helping to create their own unique
technology experiences or delivering solutions that are already
integrated with Pershing's platform. By taking an open-architecture
approach, we've put our clients in the driver seat to innovate and
co-create a digital wealth management experience that best meets
the needs of their advisors and end clients."
Pershing's clients will now have the choice to leverage
available services via the new API store or they can select tools
from industry-leading third-party providers integrated with
NetX360®. Whether it's native development of Pershing's own
technology, or the integration of third-parties, all developments
at Pershing are done with the client first and foremost in
mind.
"Our digital enablement strategy is informed by identifying our
clients' user journeys to determine the ultimate impact on the
client experience," said Nagappan. "By leveraging journey maps,
Pershing takes a design thinking approach to create the best user
experience for advisors and investors."
- New API store makes it easier to integrate with
Pershing
The new NetXServices API Store, powered by
NEXEN, provides firms with self-service access to the entire BNY
Mellon enterprise-wide library of APIs. In the store, clients will
find best-of-breed digital services to help their firms manage the
full investment process including account opening and funding,
asset allocation and automated rebalancing. Pershing created the
API store to make integration easier—with inline documentation,
code samples and sandbox testing— which help clients innovate and
get to market faster. In addition to opening its APIs to technology
providers, Pershing opened its APIs to its clients. A number of
digital advice providers use Pershing as a custodian and leverage
its ecosystem to scale their businesses, including Motif,
NextCapital, and Personal Capital.
- Expanded digital advice solutions give firms the
flexibility to choose technology providers that complement their
business models
The first wave of integrations through
the API store has begun with digital advice providers Jemstep,
Marstone, SigFig, and Vanare. Pershing is integrating multiple
digital advice providers with its platform in recognition of the
varying needs of its clients. It has selected these companies based
on their approach to user experience design, flexibility to
customize their solution to meet client preferences and their
ability to integrate with NetX360 and NetXInvestor.
- Deeper integrations with Pershing's platform gives firms
solutions to enhance advisor-investor collaboration and data
exchange
Pershing continues to integrate technology
providers to enable clients to co-create their own advisor
experience in the areas of customer relationship management (CRM),
financial planning, wealth reporting and other services on both
NetX360 and NetXInvestor. Seamless integrations and enhancements on
Pershing's platform enable the exchange of data between advisors
and investors. Recent integrations on Pershing's platform include
the fourth generation of MoneyGuidePro and NaviPlan.
- Enhanced, award-winning wealth reporting solution
provides advisors with a single view of an investor's
assets
Pershing recently redesigned a series of wealth
reports as part of its continuous efforts to enhance the
wealth reporting experience for its clients. The redesigned reports
have an updated look and feel to help advisors better illustrate
their clients' complete financial picture. The enhancements
help advisors differentiate their practices by providing them with
a comprehensive review of their clients' assets, which helps to
facilitate more in-depth conversations about clients' progress
toward their investment and life goals.
About Pershing
Pershing and its affiliates provide global financial business
solutions to advisors, asset managers, broker-dealers, family
offices, registered investment advisor firms and wealth managers. A
financial services firm located in 23 offices worldwide, Pershing
provides business-to-business solutions to clients representing 6
million active investor accounts on the U.S. platform. Pershing
affiliates are members of every major U.S. securities exchange, and
its international affiliates are members of the Deutsche Börse,
Australian Stock Exchange, Irish Stock Exchange, London Stock
Exchange and Toronto Stock Exchange. Pershing LLC (member
FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is
available on pershing.com, or follow us on
Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments
company dedicated to helping its clients manage and service their
financial assets throughout the investment lifecycle. Whether
providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment
management and investment services in 35 countries and more than
100 markets. As of March 31, 2016,
BNY Mellon had $29.1 trillion in
assets under custody and/or administration, and $1.6 trillion in assets under management. BNY
Mellon can act as a single point of contact for clients looking to
create, trade, hold, manage, service, distribute or restructure
investments. BNY Mellon is the corporate brand of The Bank of New
York Mellon Corporation (NYSE: BK). Additional information is
available on www.bnymellon.com. Follow us on Twitter @BNYMellon or
visit our newsroom at www.bnymellon.com/newsroom for the latest
company news.
Cassandra Osei
+1 201 413 3394
cassandra.osei@pershing.com
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SOURCE BNY Mellon