BK Bank of New York Mellon Corporation

JERSEY CITY, N.J., Aug. 3, 2015 /PRNewswire/ -- Albridge, an affiliate of Pershing LLC, a BNY Mellon company, today announced that its Albridge Wealth Reporting (AWR) solution was selected for inclusion in LPL Financial's Vendor Affinity Program. AWR's cloud-based performance reporting solution provides advisors a single view of all of their clients' assets and access to portfolio performance, business analytics and client performance reports on-demand.

LPL's Vendor Affinity Program is a new initiative designed to help advisors reduce the complexity and costs of running their businesses. The program creates a centralized repository of vendors who have been reviewed and selected by LPL.

"We are eager to bring our award-winning Albridge Wealth Reporting to the largest organization of financial advisors in the US," said Marc Butler, managing director at Albridge. "Consolidated wealth reporting is an integral part of a wealth management business and our solution allows advisors to give investors their complete financial picture. Through our single sign-on interface, we have strong integrations with nearly 50 of the leading technology solutions in the marketplace. This provides access to a single source of consistent data, which can help firms meet compliance and regulatory requirements."

Using AWR, advisors can analyze and report investor performance on-demand at the individual holding, asset class, account or household levels for any time period. The platform also offers presentation, reporting, workflow, and analytics that are the result of extensive research, dialogue and testing with the broker-dealer and advisor communities.

"We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients' businesses," said Victor Fetter, managing director and chief information officer at LPL Financial. "Being able to connect LPL clients with leading technology solution providers such as Albridge adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses."

AWR enables advisors to:

• Consolidate client information from multiple custodians and financial providers
• Configure client reports on demand for asset allocation, holdings, benchmarking, cost basis and more
• Connect to their critical business applications, such as CRM, and leverage a single source of data
• Calculate performance using either dollar-weighted or time-weighted returns
• Maintain consistency of data across integrated solutions to help meet compliance and regulatory requirements

For more information visit www.albridge.com.

About Albridge

Albridge, an affiliate of Pershing LLC, is a leading provider of enterprise data management solutions that deliver a single view of an investor's broad range of assets. Our proprietary technology consolidates and reconciles client account and transaction data from hundreds of data sources representing banking, brokerage, insurance, retirement, managed accounts and more. Albridge processes this cleansed data and uses it to power a variety of downstream technology solutions, including performance reporting, sales practice monitoring, data warehousing, business intelligence, imaging and workflow. Albridge provides the foundation for financial organizations to leverage a single source of information to power a number of mission critical technology applications. Additional information is available at albridge.com.

About LPL Financial

LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), is a leader in the financial advice market and serves $485 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and more than

700 banks and credit unions. LPL Financial is the nation's largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $105 billion in retail assets served, and acts as an independent consultant to over an estimated 40,000 retirement plans with an estimated $120 billion in retirement plan assets served, as of March 31, 2015. In addition, LPL Financial supports approximately 4,300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,352 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.

About Pershing

Pershing and its affiliates provide global financial business solutions to advisors, asset managers, broker-dealers, family offices, registered investment advisor firms and wealth managers. A financial services firm located in 23 offices worldwide, Pershing provides business-to-business solutions to clients representing 6 million active investor accounts on the U.S. platform. Pershing affiliates are members of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Börse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

About BNY Mellon

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of June 30, 2015, BNY Mellon had $28.6 trillion in assets under custody and/or administration, and $1.7 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

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SOURCE BNY Mellon