ORLANDO, Fla., June 3, 2015 /PRNewswire/ -- At its
INSITE™ 2015 conference, Pershing LLC, a BNY Mellon
company, today announced a multi-faceted digital enablement
strategy designed to revolutionize how advisors and investors work
together in 2015 and beyond. Pershing's new technology strategy
focuses on helping advisors advance along the digital spectrum by
providing them with digital capabilities to heighten the
investor-advisor experience.
"Today's announcement represents the next step in our long-term
strategic plan to deliver a superior investor-advisor experience
enabling our clients to transform into a digital business," said
Ram Nagappan, managing director and chief information officer of
Pershing. "Our digital enablement strategy is a client-focused
approach that has been designed to help advisors unleash the full
potential of various digital capabilities. It is important to
extend our strategy beyond just digital advice to enable advisors
to deliver a comprehensive digital experience that allows for
faster, more meaningful connections with investors."
With a focus on automation, integration and innovation, Pershing
is also implementing its digital enablement strategy along six key
dimensions to help clients strengthen their positioning along the
digital spectrum:
- Digital Advice. Pershing will offer advisors a selection
of adaptive digital advice solutions, including customizable tools
that will give advisors the flexibility to maintain ownership of
their clients' assets, leverage their own investing models and
easily access solutions through Pershing's NetX360®
platform for advisors and NetXInvestor® for their
clients. The investor experience will encompass account opening and
funding, automated risk profiling and allocation, account
aggregation, and portfolio rebalancing features.
- Digital Practice Management. Through NetX360,
Pershing will offer advisors access to Vestorly, a digital content
management platform. The integration of Vestorly is intended
to help advisors strengthen client engagement and drive qualified
leads by providing them with an automated collection of
high-quality marketing content to augment their client
communications plans and make sharing easy with their investors.
Additionally, Pershing is working to improve clients' technology
savvy, or digital quotient, to help them better understand how
technology can meet their unique business needs, improve
efficiencies and help to enrich client interactions and
relationships.
- Data-Driven Insights. As part of its data-centric and
decision science strategy, Pershing is focused on digitizing
existing services through more automation, trend analysis tools,
data visualization, and leveraging predictive analytics to provide
advisors with meaningful data-driven insights to help them manage
risk and drive new revenue opportunities. The results of these
efforts are reflected in recently released enhancements such as the
newly redesigned NetX360 advisor dashboards, as well as new
solutions including OpportunityView® and
Subscribe® Annuity Analytics Dashboard. Later in the
year, Pershing will launch Asset Flow, an interactive dashboard
that will provide users insights into the type, timing and
variation of asset flows across their business.
- Investor-Advisor Collaboration. Pershing's ongoing
commitment to enhancing investor-advisor collaboration is reflected
in its integrated suite of solutions that refine the user
experience and improve how advisors interact with their clients.
Pershing is currently focusing on delivering document sharing
capabilities, video collaboration, enriched mobile experiences for
advisors and investors, including apps that provide investors with
updates via wearable devices.
- Next Generation of Integration. In recognizing that many
of its clients use solutions from various providers and to offer
them more choice and financial technology innovation, Pershing is
creating an enterprise-wide Application Program Interface (API)
store instead of vertically integrating applications. The API store
will enhance Pershing's technology ecosystem by making it easy for
Pershing's clients and third-party providers to use its services
directly through their own technology. Pershing's API store will
offer easy access to a comprehensive catalog of API solutions
offered through BNY Mellon and Pershing. The API store is intended
to help Pershing expand its reach, engage users and transform its
clients' business operations to be more agile, flexible and dynamic
in the new digital economy.
- Innovation Centers. Pershing continues to drive a
culture of innovation, attract top talent and deliver
solutions aligned with emerging technologies and trends,
through its global innovation centers. These centers are incubators
for innovation and include the recent addition of BNY Mellon's
flagship center in Silicon Valley along with a global center of
excellence in New Jersey and two
in India, in Pune and Chennai. Each innovation center encourages
breakthrough thinking and collaboration focused on, mobile
development, cloud computing, application development, information
security and decision science/analytics.
Pershing's digital enablement strategy spans the full user
experience and is drawn from extensive and ongoing investor,
advisor and client feedback. It has been developed to ensure the
delivery of technology solutions and enhancements that can help
advisors grow, improve efficiency and gain a sustainable
competitive edge.
About Pershing
Pershing and its affiliates provide
global financial business solutions to advisors, asset managers,
broker-dealers, family offices, registered investment advisor firms
and wealth managers. A financial services firm located in 23
offices worldwide, Pershing provides business-to-business solutions
to clients representing 5.8 million active investor accounts on the
U.S. platform. Pershing affiliates are members of every major U.S.
securities exchange, and its international affiliates are members
of the Deutsche Borse, Australian Stock Exchange, Irish Stock
Exchange, London Stock Exchange and Toronto Stock Exchange.
Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company.
Additional information is available on pershing.com, or follow us
on Twitter @Pershing.
About BNY Mellon
BNY Mellon is a global investments
company dedicated to helping its clients manage and service their
financial assets throughout the investment lifecycle. Whether
providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment
management and investment services in 35 countries and more than
100 markets. As of March 31, 2015,
BNY Mellon had $28.5 trillion in
assets under custody and/or administration, and $1.7 trillion in assets under management. BNY
Mellon can act as a single point of contact for clients looking to
create, trade, hold, manage, service, distribute or restructure
investments. BNY Mellon is the corporate brand of The Bank of New
York Mellon Corporation (NYSE: BK). Additional information is
available on www.bnymellon.com, or follow us on Twitter
@BNYMellon.
Contact:
Cassandra Osei
+1 551-222-5046
cassandra.osei@pershing.com
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SOURCE BNY Mellon