By Julie Steinberg and Everdeen Mason 

Bank of New York Mellon Corp. reported its fourth-quarter profit fell 15% and missed analyst expectations as investment charges and rising expenses offset improved market conditions and growth in assets.

BNY Mellon reported a profit of $539 million, down from $635 million a year earlier. Per-share earnings, which reflect preferred dividends, fell to 44 cents from 53 cents. The latest period's results include an after-tax loss of 10 cents a share related to an equity investment.

Revenue slipped to $3.59 billion from $3.62 billion, and total fee revenue slid 1.5% to $2.76 billion. Analysts polled by Thomson Reuters forecast per-share earnings of 54 cents on revenue of $3.72 billion.

Citigroup analyst Josh Levin said the profit miss was "driven largely by expenses." Expenses rose 1.8% from a year earlier and 3.5% from the third quarter to $2.88 billion. Some of the expense rise comes as the firm invests in areas where it wants to grow such as wealth management and alternative asset management.

Shares fell 3.6% to $32.70 on Friday.

The firm took a write-down against its minority ownership stake in brokerage firm ConvergEx Group LLC, people familiar with the matter said. Last month, ConvergEx agreed to pay more than $151 million to settle criminal and civil charges that it inflated fees when trading for clients. At the time, ConvergEx Chief Executive Officer Joseph Velli said, in a statement, that "by resolving these matters, we have accepted responsibility and deeply apologize to those customers who were adversely affected."

Stripping out the loss, BNY Mellon met analyst expectations of per-share earnings of 54 cents. A spokesman for ConvergEx declined to comment on its relationship with BNY Mellon.

One issue in recent quarters for banks such as BNY Mellon has been low interest rates. BNY Mellon had to waive fees on money funds because of low interest rates, which has resulted in a "challenging" few years, Chief Financial Officer Todd Gibbons said.

Trust banks such as BNY Mellon traditionally have acted as custodians and services for corporations and Wall Street and earn most of their money collecting fees for various servicing activities, such as safekeeping and accounting. They make fewer loans than commercial banks and therefore invest more of their deposits in securities, which has hurt earnings in recent years because of low bond yields.

But wealthy individuals are increasingly controlling assets, prompting BNY Mellon to increase its focus on its retail channels.

"When you think about pension funds, that's not where assets are being accumulated," said Chief Executive Gerald Hassell on a call with analysts. Assets are accumulating with the "individual investor," he said.

As an investment company, he said, BNY Mellon goes to "where investment assets are. The investment assets are with wealthy individuals."

To focus more on retail investors, BNY Mellon has expanded its wealth-management unit and launched a private banking program within its investment-servicing business. The firm said last May that it would add as many as 100 positions to its wealth-management sales force and hire private bankers and mortgage bankers.

The bank said that in six months, the program has resulted in $300 million in loan demand from registered investment advisers, who advise and manage wealthy individuals' assets.

The bank also is increasing its exposure to the alternative investments space, an area of growth for the firm, Mr. Hassell said.

The firm has made "huge investments" to service clients such as hedge funds, Mr. Gibbons said in a phone interview. Mr. Gibbons said the focus on alternatives also extends to the wealth-management channel, where retail investors can gain access to hedge fund and private equity investments.

The bank said it expects to see results from the investments in the alternatives and in its wealth-management platform by the end of the year.

Helped by strong stock prices, assets under management jumped 14% from a year earlier to $1.58 trillion as of the end of the quarter, while assets under custody and administration increased 5% to $27.6 trillion. Investment servicing fees also got a boost from the strong equity markets in 2013, increasing 5% to $1.68 billion.

Saabira Chaudhuri contributed to this article.

Write to Julie Steinberg at julie.steinberg@wsj.com and Everdeen Mason at everdeen.mason@wsj.com

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