Madison Square Garden Co., in the process of separating its sports and entertainment businesses from its media operations, will transfer its stock listings to the New York Stock Exchange from the Nasdaq Global Market, effective July 27.

The company will retain its "MSG" ticker symbol on NYSE, which is owned by Intercontinental Exchange. Nasdaq and NYSE compete fiercely over listings.

Madison Square Garden's businesses include the New York Knicks and Rangers and the MSG regional sports television networks. Its entertainment division organizes and hosts live events in venues such as Manhattan's Radio City Music Hall and Madison Square Garden, one of the country's biggest arenas.

In March, the company filed a registration statement to separate its sports and entertainment operations from its media business. The spinoff is expected to be complete by the end of the year. After the split, both of the company's listings will trade on NYSE.

In June, the company tapped sports-agency veteran David "Doc" O'Connor as its next chief executive after its former top executive left the company in March to lead Sotheby's.

Shares have increased about 11% this year through Monday's close.

Write to Angela Chen at angela.chen@dowjones.com

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