MILWAUKEE, May 19, 2015 /PRNewswire/ -- Briggs &
Stratton Corporation (NYSE: BGG) has been named among
the most reputable companies in the
United States, according to the annual US RepTrak® 100 list
released today by Reputation Institute and published in
Forbes. The US RepTrak® rankings measure the public's
perception of companies based on seven dimensions: innovation,
leadership, governance, citizenship, workplace, performance, and
products/services.
Reputation Institute's RepTrak® model is the gold standard for
reputation measurement, providing a one-of-a-kind measurement of
how the public views the world's best-known companies. The RepTrak®
database is normative, examining 15 stakeholder groups in more than
25 industries and more than 50 countries for more than 7,000
companies. The 2015 US RepTrak® 100 examines perceptions of
companies by the US general public based on over 70,000
interviews.
Briggs & Stratton placed on the 2015 list of America's 100
most reputable companies, which is compiled annually by Reputation
Institute, the world's foremost research and advisory firm focused
solely on corporate reputations.
"We are honored by this prestigious award," said Todd Teske, Chairman, President and CEO, Briggs
& Stratton Corporation. "Briggs & Stratton takes our role
as a world class provider of high quality products, as well as a
strong corporate and community citizen very seriously, and it is an
honor to be recognized by the Reputation Institute for these
qualities."
"The top U.S. companies proactively manage their reputations by
investing as much in corporate dimensions like governance,
citizenship and workplace as they do in their products and
services," says Brad Hecht, Chief
Research Officer at Reputation Institute.
"Companies with strong reputations are 15 times more likely to
attract better talent and they reap significant financial benefits,
too. The most reputable companies see a stock performance that is 2
times better than the overall market and they benefit from a 6.5%
increase in recommendations every time they improve their RepTrak®
score by 5 points."
The complete ranking of the US RepTrak 100 companies can be
found at
http://www.reputationinstitute.com/research/RepTrak-in-Country/US-RepTrak-100
About Briggs & Stratton Corporation
Briggs &
Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest
producer of gasoline engines for outdoor power equipment. Its
wholly owned subsidiaries include North
America's number one marketer of portable generators and
pressure washers, and it is a leading designer, manufacturer and
marketer of lawn and garden, turf care and job site products
through its Simplicity®, Snapper®, Ferris®, Murray®, Allmand™,
Branco® and Victa® brands. Briggs & Stratton products are
designed, manufactured, marketed and serviced in over 100 countries
on six continents. For more information, visit www.basco.com or
www.briggsandstratton.com.
About Reputation Institute
Reputation Institute (RI)
is the world's leading research-based consulting and advisory firm
for reputation. RI enables many of the world's leading companies to
make more confident business decisions that build and protect
reputation capital, analyze risk and sustainability topics, and
drive competitive advantage. RI's most prominent management tool is
the RepTrak® model for analyzing the reputations of companies and
institutions — best known via the Global RepTrak® 100, the world's
largest and most comprehensive study of corporate reputations, as
well as Country RepTrak® and City RepTrak® studies that look at
reputation across organizations within a given geography.
Learn more at: http://www.reputationinstitute.com/
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SOURCE Briggs & Stratton Corporation