CORRECT: NCR To Offer Digital Downloads At Airport Kiosks
April 20 2010 - 3:17PM
Dow Jones News
NCR Corp. (NCR) will roll out digital download kiosks at
InMotion Entertainment stores beginning next month, further
expanding its footprint in the self-serve entertainment market.
NCR, which operates DVD-rental kiosks under the Blockbuster
Express brand, will rent and sell videos and music at 57
airport-based InMotion Entertainment locations in 35 airports
nationwide. The installation is expected to be completed this
fall.
The company said consumers can download the content to memory
cards and USB memory sticks in under two minutes, playing the
content on computers and other devices with Windows operating
systems. Additional devices will be supported for use later this
year.
"We have big expectations for the potential of digital
entertainment kiosks, and we look forward to expanding this program
with NCR," InMotion President Jeremy Smith said in a statement.
NCR will test prices for the downloads but said rentals and
purchases will be consistent with online digital downloads and
in-store rentals. Consumers will have 30 days from the time of
download to begin watching the movie after they rent it and, once
they press play, can start and stop as much as they want over 48
hours.
The kiosks will offer "thousands" of new release and catalog
titles and "hundreds of thousands" of MP3 music tracks, NCR
said.
Digital downloads seem a natural step for NCR, as the company
last week announced it was considering selling DVDs from its
standard kiosks and may start charging more for new-release titles.
The company faces tough competition from Coinstar Inc.'s (CSTR)
Redbox Automated Retail, as well as from mail service Netflix Inc
(NFLX).
NCR's shares recently traded almost 1% higher at $15.12.
-By Melissa Korn, Dow Jones Newswires; 212-416-2271;
melissa.korn@dowjones.com
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