(SHOPATHON)RED Raises Money for U.S. Fund for
the Global Fund to Fight AIDS; Features Iconic Products and
Once-in-a-Lifetime Experiences
(RED) and Bank of America are once again joining forces on
Thursday, December 1, World AIDS Day, to help end mother-to-child
transmission of HIV in Africa. Since January 2014, Bank of America
has contributed $10 million to the Global Fund through its
partnership with (RED), and earlier this year announced its
partnership extension that will bring the overall total to fight
AIDS to $20 million by 2020.
“As part of World AIDS Day, we encourage our employees and
customers to join the fight and help bring an end to
mother-to-child transmission of HIV,” said Anne Finucane, vice
chairman at Bank of America. “Together with our customers, we’re
helping mothers with HIV live healthy lives and give birth to
HIV-free babies. When we do this, we create more economic
opportunity by addressing an urgent and solvable health need for
mothers and children.”
As part of World AIDS Day 2016, Bank of America is the official
payment provider of (SHOPATHON)RED, a month-long holiday shopping
campaign that kicked off with a commercial that premiered during
ABC’s Jimmy Kimmel Live! on November 22. (SHOPATHON)RED offers
hundreds of (RED) products and chances to win once-in-a-lifetime
experiences with celebrities. All money raised goes to the Global
Fund to Fight AIDS, Tuberculosis and Malaria.
Additionally, Bank of America will donate $1, up to $1 million,
for every purchase made December 1-7 using a Bank of America debit
or credit card linked to Apple Pay. The money raised will support
HIV/AIDS programs in sub-Saharan Africa, providing HIV+ mothers
access to life-saving medication to ensure their babies are born
HIV-free.
Learn more about one mother and child who have benefitted from
contributions to the Global Fund.
(RED) was founded by Bono and Bobby Shriver in 2006 to engage
businesses and people in the fight to end AIDS in Africa, where
approximately 25 million people are living with HIV/AIDS. To date,
(RED) has generated more than $360 million for the Global Fund,
impacting the lives of 70 million people.
“We’re thrilled to see Bank of America not only becoming the
official payment provider for (SHOPATHON)RED, but also teaming up
with Apple Pay this coming World AIDS Day to generate $1 million to
fight AIDS,” said Deborah Dugan, CEO, (RED). “We thank Bank of
America for bringing their marketing smarts, services and an
unwavering commitment to fighting this preventable, treatable
disease.”
For more information about the partnership and an AIDS-free
generation, please visit www.bankofamerica.com/red.
* From December 1 to December 7, 2016, for every purchase made
using a Bank of America debit or credit card linked to Apple Pay,
Bank of America will donate $1.00 to the U.S. Fund for the Global
Fund to Fight AIDS, Tuberculosis and Malaria to support and fund
prevention and treatment of HIV/AIDS, up to a total maximum
donation of $1 million. Promotion not valid outside the U.S.
Bank of AmericaBank of America is one of the world's leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
47 million consumer and small business relationships with
approximately 4,600 retail financial centers, approximately 16,000
ATMs, and award-winning online banking with approximately 34
million active accounts and more than 21 million mobile active
users. Bank of America is a global leader in wealth management,
corporate and investment banking and trading across a broad range
of asset classes, serving corporations, governments, institutions
and individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products
and services. The company serves clients through operations in all
50 states, the District of Columbia, the U.S. Virgin Islands,
Puerto Rico and more than 35 countries. Bank of America Corporation
stock (NYSE: BAC) is listed on the New York Stock Exchange.
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About (RED)(RED) was founded in 2006 to engage businesses and
people in the fight against AIDS. (RED) partners with the world’s
most iconic brands that contribute up to 50% of profits from
(RED)-branded goods and services to the Global Fund. (RED) Proud
Partners include: Apple, Bank of America, Beats by Dr. Dre,
Belvedere, Claro, The Coca-Cola Company, GAP, NetJets, Salesforce,
SAP, Starbucks, Telcel. (RED) Special Edition partners include:
aden+anais, Alessi, ALEX AND ANI, Fatboy USA, Fresh, Girl
Skateboards, HEAD, Le Creuset, Live Nation Entertainment,
Moleskine, Mophie, Piaggio and Wolfnoir.
To date, (RED) has generated more than $360 million for the
Global Fund to Fight AIDS, Tuberculosis and Malaria to support
HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa,
Swaziland, Tanzania and Zambia. One hundred percent of that money
goes to work on the ground – no overhead is taken. Global Fund
grants that (RED) supports have impacted more than 70 million
people with prevention, treatment, counseling, HIV testing and care
services.
About the Global Fund to Fight AIDS, Tuberculosis and MalariaThe
Global Fund is a 21st-century organization designed to accelerate
the end of AIDS, tuberculosis and malaria as epidemics. As a
partnership between governments, civil society, the private sector
and people affected by the diseases, the Global Fund mobilizes and
invests nearly US$4 billion a year to support programs run by local
experts in more than 140 countries. By challenging barriers and
embracing innovative approaches, partners are working together to
end these epidemics.
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version on businesswire.com: http://www.businesswire.com/news/home/20161130005145/en/
Reporters May Contact:Noelle Bell, Bank of America,
1.980.388.6791noelle.bell@bankofamerica.com
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